fileraaa - Macro Travel Creator & Fashion Enthusiast

AI-Based Influencer Analysis | Macro (125K) | Partnership Guide • Est. $1.9K-$3.4K • 3 Similar Influencers

@fileraaa Influencer Analysis

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Followers 124,953
Engagement Rate 4.1%
Viral Reach Rate 88.04%
Location Indonesia
Influencer Tags
#TravelGram #FashionStyle #BeautyLover #AdventureSeeker #ExploreIndonesia

💡 Profile Overview

Filera is an Indonesian lifestyle creator focusing on travel, fashion, and beauty content. She showcases her adventurous spirit through visually appealing posts in diverse settings, ranging from natural landscapes to urban environments. Open to collaborations, she appeals to a youthful audience interested in travel destinations, stylish outfits, and personal moments, making her a potential partner for brands seeking an energetic and fashion-conscious ambassador.

Personal Brand

Filera differentiates herself through a curated blend of travel, fashion, and beauty content, emphasizing adventure and a youthful spirit. Her visually appealing aesthetic, featuring natural landscapes and stylish outfits, sets her apart. Unlike some travel influencers who focus solely on destinations, Filera integrates her personal style, making her content relatable and aspirational. This fusion creates a unique brand identity that resonates with a broad audience seeking both travel inspiration and fashion guidance. Filera's target audience likely comprises young adults and millennials interested in travel, fashion, and beauty. Her content strategy effectively leverages visually engaging imagery and a joyful tone to foster a sense of connection. The strength of her content lies in its ability to inspire wanderlust while simultaneously showcasing accessible fashion and beauty trends. This approach caters to the audience's desire for both adventure and self-expression, driving engagement and building a loyal following. Filera's authenticity stems from her consistent portrayal of an adventurous and joyful lifestyle. Her openness to business inquiries suggests a willingness to collaborate, making her an attractive partner for brands. Actionable insights for brand partnerships include collaborations with travel agencies, fashion retailers, and beauty brands seeking to reach a youthful, adventurous demographic. Brands should leverage her expertise in showcasing travel destinations and integrating fashion and beauty into an active lifestyle for maximum impact.

Collaboration Opportunities

**TRAVEL (+++):** High collaboration readiness given Filera's core content revolves around travel. Her visually appealing posts of various destinations, primarily in Indonesia, make her an ideal partner for tourism boards, hotels, and travel gear companies. Potential partners include Agoda, Garuda Indonesia, and outdoor equipment brands like Eiger. Campaigns could focus on destination highlights, travel tips, and gear reviews, promising high ROI. A potential challenge is expanding her reach beyond Indonesian destinations. **FASHION (++):** Medium collaboration readiness. Filera integrates fashion into her travel content, showcasing outfits suitable for different environments. This makes her suitable for brands focusing on casual wear, travel outfits, and elegant dresses. Potential partners include H&M, Zara, and local Indonesian fashion brands. Campaigns could feature outfit styling for travel and everyday wear. The challenge lies in increasing the depth and consistency of her fashion-related content. **BEAUTY (++):** Medium collaboration readiness. Filera incorporates beauty elements, such as makeup looks and skincare, into her lifestyle content. This positions her well for collaborations with brands specializing in travel-friendly beauty products and natural makeup looks. Potential partners include Wardah, Maybelline, and skincare brands like Somethinc. Campaigns could showcase beauty routines for travel and everyday life. A challenge is to provide more detailed product reviews and tutorials to enhance audience engagement.

Brand Collaboration Strengths

  • Strong visual content quality with diverse settings.
  • Clear focus on travel, fashion, and beauty.
  • Adventurous and positive personality.
  • Openness to business inquiries.

Collaboration Considerations

  • Content locations primarily centered within Indonesia.
  • Limited prior experience with formal brand collaborations.

Estimated Collaboration Fees

Feed Post $1K~$1K
Story $187~$422
Reels $1K~$2K
Package $1K~$3K

Tags for Collaboration

  • Travel
  • Fashion
  • Beauty
  • Lifestyle

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @fileraaa is a macro-tier influencer with 124,953 followers, specializing in Travel, Fashion, Beauty, Lifestyle content.
Performance: 4.1% engagement rate with 88.04% viral reach rate.
Pricing: Package collaborations $1K~$3K. Individual posts $1K~$1K.
Alternatives: 3 similar influencers available: @dwiulfahraaa ($741~$1.53K), @ayumivirginiaaa ($82~$170), @zerlindkml ($318~$657).
Best For: Brands targeting young demographics interested in Travel, Fashion, Beauty, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @fileraaa through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@dwiulfahraaa
Dwiulfahraaa, while similar to Filera in focusing on lifestyle and travel content within Indonesia, presents some key differentiators. Dwiulfahraaa's follower count is approximately half that of Filera, potentially offering a more accessible entry point for brands with tighter budgets. Her engagement rate is significantly lower, which could indicate a less active or responsive audience. Dwiulfahraaa's content also emphasizes cafe culture and aesthetic experiences, providing a slightly different angle compared to Filera's broader focus on travel, fashion, and beauty. While both creators are open to collaborations, Dwiulfahraaa's lack of explicit brand partnerships suggests she may be newer to formal collaborations, potentially allowing for more flexible negotiation. Her visual storytelling is strong, but captions are primarily in Indonesian, which could limit reach for global campaigns. Overall, Dwiulfahraaa offers a more localized, cafe-centric aesthetic with a smaller but potentially engaged audience.

Unique Strengths

  • High-quality visual content with a clear aesthetic.
  • Strong interest in travel and cafe culture.
  • Trendy and versatile personal style.
  • Explicitly open to endorsements.
Estimated Collaboration Fee: $741~$1.53K
@ayumivirginiaaa
Ayumivirginiaaa, based in Bali, presents a stylish travel and lifestyle focus, similar to Filera, but with a smaller following. Her content showcases aesthetically pleasing photos from various travel destinations, emphasizing her personal style and daily adventures. She maintains a casual yet chic visual aesthetic, often incorporating natural light and picturesque backdrops. While Filera's content is more diverse in location and includes beauty, Ayumivirginiaaa focuses more on travel and fashion within Southeast Asia. Ayumivirginiaaa's willingness to collaborate and her pet-friendly content could appeal to a broader audience. Her minimalist communication style and focus on visual storytelling create an aspirational yet accessible persona, making her suitable for brands in fashion, travel, and lifestyle sectors seeking a Southeast Asian influencer.

Unique Strengths

  • Strong focus on travel and fashion within Southeast Asia, particularly Bali.
  • Pet-friendly content, appealing to a broader audience.
  • Consistent aesthetic and high visual quality in her content.
  • Active expression of willingness to collaborate.
Estimated Collaboration Fee: $82~$170
@zerlindkml
Zerlindkml, while having a smaller follower count than Fileraaa, presents a similar focus on travel and lifestyle content, making her a viable alternative. Both creators are based in Indonesia, which could be beneficial for brands targeting that specific market. Zerlindkml showcases a broader range of interests, including mobile gaming and tech reviews, potentially attracting a more diverse audience. Her content also includes product reviews, demonstrating experience with brand collaborations. However, her engagement rate is lower than Fileraaa's, and her captions are often in Indonesian, which might require translation for broader campaigns. Despite these differences, Zerlindkml's willingness to collaborate and her visually appealing content make her a worthwhile option for brands seeking a lifestyle and travel influencer in Indonesia.

Unique Strengths

  • Demonstrates consistent high-quality visual content, particularly in travel and lifestyle categories.
  • Exhibits a clear willingness to collaborate, as explicitly stated in her profile bio.
  • Shows an ability to naturally integrate product reviews into her content, as seen with tech and beauty items.
  • Engages with diverse content themes, including gaming and travel, which broadens her audience appeal.
Estimated Collaboration Fee: $318~$657

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