fatma.bououn - Mega Influencer specializing in Family & Travel

AI-Based Influencer Analysis | Mega (1.4M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 15, 2025 • WhoTag.ai

@fatma.bououn Influencer Analysis

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Followers 1,439,227
Engagement Rate 3.98%
Viral Reach Rate 96.20%
Location TN
Influencer Tags
#FamilyLife #TravelAdventures #MomLife #FashionStyle #HomeDecor

💡 Profile Overview

Fatma Bou Oun is a Tunisian digital creator focusing on family lifestyle, travel adventures, and personal style. She shares her daily life as a mother and wife, creating relatable narratives around family, fashion, beauty, and home decor. Her authentic and engaging content, combined with a chic aesthetic, makes her a trusted voice for brands seeking genuine connection with a family-oriented audience. She is open to collaborations, as indicated by the contact information in her bio.

Personal Brand

Fatma Bou Oun distinguishes herself through a family-centric approach, showcasing relatable yet aspirational lifestyle content. Her focus on family travel, home decor, and everyday fashion, combined with her Tunisian heritage, creates a unique blend. This contrasts with many influencers who concentrate solely on fashion or beauty, making her brand more holistic and appealing to a broader audience seeking authentic family-oriented content. Fatma's target audience likely consists of millennial and Gen X women who value family, style, and cultural experiences. Her content strategy effectively leverages relatable narratives and visually appealing aesthetics, fostering a strong sense of community. The high engagement rate of 3.98% suggests that her audience actively connects with her content, indicating a successful strategy in building trust and loyalty. Fatma's authenticity stems from sharing genuine family moments and personal experiences. Brands partnering with her should prioritize collaborations that align with her family-focused values and lifestyle. Actionable insights include co-creating content that features her family using the brand's products or services in everyday scenarios, reinforcing the authentic connection with her audience. Focus on long-term partnerships to build trust.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Fatma's style is accessible and chic, making her suitable for collaborations with brands like Mango, Zara, and H&M. Her family-centered content allows for integration of everyday fashion, creating relatable and engaging campaigns. Potential campaigns include styling videos, outfit showcases, and family fashion hauls. ROI is expected to be high due to her engaged audience and authentic presentation. A potential challenge is ensuring brand alignment with her personal style and family-focused content. **TRAVEL (+++):** High collaboration readiness. Fatma's content frequently features family travel, particularly in Tunisia and Italy, making her an ideal partner for tourism boards, airlines, and travel-related brands. Potential collaborations include sponsored trips, hotel reviews, and travel gear promotions. Brands like Booking.com, TripAdvisor, and local Tunisian tourism agencies would benefit from partnering with her. ROI is expected to be high due to her engaging travel content and family-oriented audience. A potential challenge is the geographical focus, which may limit relevance for brands targeting other regions. **LIFESTYLE (+++):** High collaboration readiness. Fatma's content seamlessly integrates various lifestyle elements, including home decor and family activities, making her a suitable partner for brands like IKEA, Crate & Barrel, and local Tunisian homeware stores. Potential collaborations include home decor showcases, family activity promotions, and product reviews. ROI is expected to be high due to her engaged audience and authentic presentation. A potential challenge is ensuring brand alignment with her personal style and family-focused content. **BEAUTY (++):** Medium collaboration readiness. While not her primary focus, Fatma occasionally features beauty products in her content, indicating potential for collaborations with beauty brands. Suitable for brands like Sephora, L'Oréal, and local Tunisian beauty brands. Potential collaborations include makeup tutorials, skincare routines, and product reviews. ROI is expected to be medium due to her less frequent beauty-focused content. A potential challenge is ensuring brand alignment with her personal style and family-focused content.

Brand Collaboration Strengths

  • Strong family-oriented content appealing to brands targeting parents and family lifestyles.
  • Consistent and authentic storytelling approach fostering trust and engagement with her audience.
  • Diverse lifestyle content including travel, fashion, and home decor, offering broad collaboration potential.
  • Professional communication for collaborations, as indicated by the explicit contact information in her bio.

Collaboration Considerations

  • Content is primarily in French and Arabic, which may limit reach to non-French/Arabic speaking global audiences.
  • Explicit paid partnership disclosures are not consistently visible in the provided captions.

Estimated Collaboration Fees

Feed Post $14K~$27K
Story $4K~$8K
Reels $17K~$38K
Package $28K~$58K

Tags for Collaboration

  • Family Lifestyle
  • Travel & Adventure
  • Fashion & Beauty
  • Home Decor

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @fatma.bououn is a mega-tier influencer with 1,439,227 followers, specializing in Family Lifestyle, Travel, Fashion, Beauty, Home Decor content.
Performance: 3.98% engagement rate with 96.20% viral reach rate.
Pricing: Package collaborations $28K~$58K. Individual posts $14K~$27K.
Alternatives: 3 similar influencers available: @ma3alymoments ($21.9K~$45.3K), @itssmayss ($1.37K~$2.84K), @love_peach0724 ($6.5K~$13K).
Best For: Brands targeting young demographics interested in Family Lifestyle, Travel, Fashion, Beauty, Home Decor with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @fatma.bououn through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@ma3alymoments
Ma3alymoments differentiates herself from Fatma Bou Oun primarily through her geographic focus on Libya, offering a more localized reach within that specific market. While both influencers cover family lifestyle, beauty, and fashion, Ma3alymoments' content is tailored to a Libyan audience, potentially resonating more strongly with consumers in that region. Her content also incorporates elements of modest fashion and Libyan culture, which may appeal to a different segment of the Middle Eastern audience. Additionally, her occasional 'doctor' persona adds a unique dimension, potentially opening doors for collaborations in healthcare and child-related products. However, her follower count and engagement rate are significantly lower than Fatma Bou Oun's, indicating a smaller overall reach and potentially less influence. While Fatma Bou Oun has a broader international appeal, Ma3alymoments offers a more targeted approach for brands specifically interested in the Libyan market.

Unique Strengths

  • Strong focus on the Libyan market, offering localized reach.
  • Content incorporates elements of modest fashion and Libyan culture.
  • Occasional 'doctor' persona adds a unique dimension for healthcare collaborations.
  • Authentic and relatable portrayal of family life in Libya.
Estimated Collaboration Fee: $21.9K~$45.3K
@itssmayss
Itssmayss, a Palestinian content creator based between Dubai and the UK, differentiates herself from Fatma Bou Oun through her younger demographic and focus on luxury fashion and global travel. While both influencers share family-oriented content, Itssmayss showcases a more high-end lifestyle, featuring designer brands and frequent international trips. Her content blends modern fashion with Middle Eastern attire, appealing to a global audience interested in luxury and cultural experiences. Unlike Fatma, Itssmayss's captions are in both Arabic and English, broadening her reach. Her entrepreneurial ventures and professional-quality content suggest a strong understanding of brand value, making her a compelling choice for luxury and international brands seeking authentic endorsement within a family and travel context. Her engagement rate is also significantly higher, indicating a more active and responsive audience.

Unique Strengths

  • High engagement rate (12.32% vs 3.98%)
  • Focus on luxury brands and high-end fashion
  • Bilingual content (Arabic and English)
  • Strong global travel focus with diverse locations
Estimated Collaboration Fee: $1.37K~$2.84K
@love_peach0724
love_peach0724, a Korean parenting and lifestyle influencer, differentiates herself from Fatma Bou Oun through her strong focus on the Korean domestic market and her highly polished, aesthetically driven content. While both influencers share a family-centered approach, love_peach0724 emphasizes Korean brands, locations, and lifestyle aspects, making her highly relevant to the Korean audience. Her content showcases a diverse range of topics, including beauty, fashion, parenting, home living, and camping, with a consistent integration of sponsored products into daily routines. In contrast to Fatma's more global outlook and blend of Tunisian and Italian influences, love_peach0724's content is deeply embedded in Korean culture, offering a unique value proposition for brands targeting the Korean market.

Unique Strengths

  • Strong focus on the Korean domestic market
  • Highly polished and aesthetically driven content
  • Diverse range of topics including beauty, fashion, parenting, and home living
  • Consistent integration of sponsored products into daily routines
Estimated Collaboration Fee: $6.5K~$13K

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