emillyvickof - Celebrity Icon & Brazilian Youth Culture (60 chars)

AI-Based Influencer Analysis | Celebrity (10.2M) | Brand Partnerships • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 14, 2025 • WhoTag.ai

@emillyvickof Influencer Analysis

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Followers 10,151,352
Engagement Rate 1.12%
Viral Reach Rate 30.75%
Location Brazil
Influencer Tags
#EmillyVick #DosRosa #DIDS #YouTubeStar #ArtistLife

💡 Profile Overview

Emilly Victória Martins is a dynamic Brazilian content creator and YouTube star, known for her vibrant personality and engaging lifestyle content. As a leader of the 'Dos Rosa' group and co-founder of the 'DIDS' brand, she captivates a large, youthful audience with her bold aesthetics and playful approach. Emilly's entrepreneurial spirit and professional agency representation make her a promising partner for brand collaborations.

Personal Brand

Emilly Victória Martins distinguishes herself through her vibrant Brazilian persona and multifaceted career as a YouTube star, artist, and entrepreneur. Her high-energy content, bold aesthetics, and playful approach set her apart in the crowded digital entertainment landscape. The blend of personal life updates with professional ventures, such as her brand DIDS and involvement with 'Dos Rosa', creates a relatable yet aspirational image, appealing to a broad audience seeking both entertainment and inspiration. Emilly's target audience is primarily young individuals interested in youth fashion, beauty trends, and entertainment. Her content strategy effectively leverages these interests through visually appealing videos and images showcasing colorful outfits, bold makeup, and international travel experiences. The enthusiastic and authentic tone she employs fosters a strong sense of community, encouraging engagement and loyalty among her followers. This approach strengthens her position as a trusted source of information and inspiration within her niche. Emilly's authenticity stems from her genuine enthusiasm and consistent portrayal of her vibrant personality. Brands seeking partnerships should leverage her strengths in youth fashion, beauty, and travel. Actionable insights include collaborations with makeup brands for tutorials, fashion retailers for styling guides, or travel companies for destination features. Emphasizing her entrepreneurial spirit through partnerships that align with her brand DIDS would further enhance her credibility and resonate with her audience.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness. Emilly's content frequently features bold makeup looks, hair dyeing, and lip products, making her an ideal partner for beauty brands. She could collaborate with brands like MAC Cosmetics, Sephora Collection, or L'Oréal Paris for tutorials, product reviews, and sponsored makeup challenges. Her vibrant aesthetic and large following promise high engagement and ROI. A potential challenge lies in ensuring sponsored content aligns with her existing bold style and resonates authentically with her audience. **FASHION (+++):** High collaboration readiness. Emilly's interest in youth fashion, colorful outfits, and trendy styling positions her well for fashion brand partnerships. She could collaborate with brands like SHEIN, C&A (Brazilian), or Renner (Brazilian) for clothing hauls, styling videos, and sponsored outfit posts. Her influence on youth fashion trends and her ability to showcase clothing in visually appealing ways promise strong ROI. A potential challenge is ensuring brand alignment with her unique and bold fashion sense. **LIFESTYLE (++):** Medium collaboration readiness. While not her primary focus, Emilly's content occasionally touches on lifestyle aspects, such as travel and daily life. This presents opportunities for collaborations with brands like Airbnb, Booking.com, or local Brazilian lifestyle brands. She could create content showcasing travel experiences, daily routines, or sponsored product placements within her existing videos. The ROI potential is moderate, as lifestyle content is not her main focus. A potential challenge is integrating lifestyle brands seamlessly into her existing content without disrupting her core audience's expectations. **TRAVEL (++):** Medium collaboration readiness. Emilly's interest in international travel and airport experiences makes her a potential partner for travel-related brands. She could collaborate with airlines like Azul (Brazilian) or LATAM, hotel chains, or tourism boards to promote destinations and travel services. Her vibrant personality and engaging content style could attract a younger audience to travel experiences. The ROI potential is moderate, as travel content is not her primary focus. A potential challenge is ensuring the travel experiences align with her youthful and energetic brand image.

Brand Collaboration Strengths

  • Highly engaged audience with over 10 million followers, indicating strong reach and influence.
  • Vibrant and energetic persona, delivering high-quality, visually appealing content aligned with youth culture.
  • Entrepreneurial spirit through the launch of her own brand, showcasing a proactive approach.
  • Professional agency representation ensures reliable communication and structured collaboration.

Collaboration Considerations

  • Content is primarily in Portuguese, potentially limiting direct engagement with non-Portuguese speaking audiences.
  • Her specific aesthetic might not align with brands seeking a more neutral or traditionally elegant image.

Estimated Collaboration Fees

Feed Post $45K~$85K
Story $11K~$26K
Reels $55K~$119K
Package $89K~$184K

Tags for Collaboration

  • Youth Culture
  • Entertainment
  • Fashion
  • Beauty

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @emillyvickof is a mega-tier influencer with 10,151,352 followers, specializing in Entertainment, Music, Fashion, Beauty, Lifestyle content.
Performance: 1.12% engagement rate with 30.75% viral reach rate.
Pricing: Package collaborations $89K~$184K. Individual posts $45K~$85K.
Alternatives: 3 similar influencers available: @lucketa ($15K~$32K), @jessicasousaborba ($204K~$422K), @manueloize ($33K~$69K).
Best For: Brands targeting young demographics interested in Entertainment, Music, Fashion, Beauty, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

Powered by WhoTag.ai's recommendation intelligence

We discovered 3 alternative influencers with similar style to @emillyvickof through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@lucketa
Lucketa differentiates herself from Emilly Vick with a focus on vlogging and a strong Y2K-inspired fashion sense, appealing to a trend-conscious audience. While both are Brazilian creators, Lucketa's content emphasizes her personal lifestyle and social gatherings in Alagoas, creating a more intimate connection with her followers. Her bold and playful persona, combined with humorous content, sets her apart from Emilly's broader entertainment focus. Lucketa's engagement rate is significantly higher, suggesting a more active and responsive audience. However, her follower count is lower, indicating a smaller reach compared to Emilly. Lucketa's lack of explicit brand partnership history may require more initial effort to establish collaboration terms and expectations.

Unique Strengths

  • High engagement rate indicates a very active and responsive audience
  • Strong Y2K-inspired fashion sense appeals to a specific, trend-conscious demographic
  • Playful and humorous content creates a memorable and engaging experience
  • Focus on personal lifestyle and social gatherings fosters a more intimate connection with followers
Estimated Collaboration Fee: $15K~$32K
@jessicasousaborba
Jessica Sousa, managed by her mother, presents a different profile compared to Emilly Vick. Jessica's content is geared towards a younger demographic, focusing on kids' entertainment, fashion, and positive messaging. While Emilly's content has a broader appeal, Jessica's is more niche, targeting pre-teens and early teens. Jessica's engagement rate is slightly higher, but her follower count is significantly lower. Her brand collaborations are fewer, indicating a less established presence in the brand partnership space compared to Emilly. Jessica's content is family-friendly and emphasizes dreams and self-improvement, making her suitable for brands targeting children and families. Her regional focus is primarily on Brazil, particularly Brasília, which may require localization for international campaigns. Overall, Jessica offers a more focused approach to a younger audience, while Emilly has a broader reach and more established brand collaborations.

Unique Strengths

  • Strong appeal to a young demographic, making her suitable for brands targeting children and teenagers
  • Maintains a consistent and positive brand image, focusing on dreams, happiness, and self-improvement
  • Has established a professional presence with live shows and book publishing, indicating a versatile platform
  • Managed by her mother, indicating a professionally guided career path
Estimated Collaboration Fee: $204K~$422K
@manueloize
Manuela Heloize differentiates herself from Emilly Vick by focusing more on fashion, beauty, and fitness, presenting a lifestyle that is both trendy and accessible. While Emilly Vick has a larger audience and a more vibrant, youthful aesthetic, Manuela cultivates a closer connection with her followers through practical tips and relatable content. Manuela's content is rooted in Brazilian culture, showcasing local events and using Portuguese, which may limit her global reach compared to Emilly. However, her focus on affordable fashion and beauty products positions her well for brands targeting a value-conscious audience. Her engagement rate is lower, but her consistent delivery of high-quality visuals and a friendly communication style make her a viable option for collaborations.

Unique Strengths

  • Strong focus on fashion, beauty, and fitness niches
  • Consistent production of high-quality visual content, especially reels
  • Active engagement with her audience through practical tips
  • Professional approach to collaborations with clear contact information
Estimated Collaboration Fee: $33K~$69K

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