elsaroshe - Macro Fashion & Beauty Influencer in Seoul

AI-Based Influencer Analysis | Macro (777K) | Partnership Guide • Est. $20.3K-$35K • 3 Similar Influencers

@elsaroshe Influencer Analysis

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Followers 777,480
Engagement Rate 2.21%
Viral Reach Rate 23.46%
Location South Korea
Influencer Tags
#SeoulStyle #FashionBlogger #BeautyTips #TravelInspiration #OOTD

💡 Profile Overview

LISA ROSH is a Seoul-based beauty and fashion influencer known for her high-quality visuals and trendy style. Her content showcases a blend of Korean and global influences, appealing to a young, fashion-forward audience interested in beauty, travel, and luxury lifestyle. She is open to brand collaborations, making her a valuable partner for brands seeking authentic visual storytelling.

Personal Brand

Elsa Roshe distinguishes herself through a blend of sophisticated aesthetics and approachable Korean lifestyle content. Her focus on high-quality visuals, coupled with her Seoul-based perspective, sets her apart from generic fashion influencers. The incorporation of K-culture elements, such as featuring Korean brands and locations, provides a unique niche that resonates with a global audience interested in Korean trends. Her content strategy emphasizes visual storytelling, creating an aspirational yet attainable image for her followers. Her target audience likely comprises young adults and millennials interested in fashion, beauty, and travel, with a specific interest in Korean culture and trends. Her content strategy leverages visually appealing imagery and concise captions, catering to a generation that consumes information quickly and values aesthetics. The strength of her content lies in its ability to inspire through personal style, travel experiences, and beauty routines, creating a sense of connection and aspiration among her followers. Elsa Roshe's authenticity stems from her consistent aesthetic and genuine interest in Korean culture. Her profile suggests a readiness for professional collaborations, making her an ideal partner for brands seeking a visually strong and globally-minded influencer. Actionable insights for brand partnerships include focusing on collaborations that align with her existing aesthetic and target audience, such as K-beauty brands, fashion labels with a global appeal, or travel destinations that resonate with her urban exploration and luxury lifestyle themes.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness, evidenced by past partnerships with brands like Axisy. Excels in skincare and makeup, particularly K-beauty trends. Ideal for brands like Laneige, Innisfree, and Clio. Expect high ROI through product reviews, tutorials, and integrated lifestyle content. Potential challenge: ensuring authenticity with a focus on aesthetic perfection. **FASHION (+++):** Strong collaboration readiness due to consistent fashion-focused content. Excels in showcasing diverse styles, from casual to elegant, making her suitable for a wide range of brands. Ideal for partnerships with brands like & Other Stories, Aritzia, and local Korean designers. High ROI through styling videos and outfit showcases. Potential challenge: maintaining relevance across different fashion sub-sectors. **TRAVEL (++):** Medium collaboration readiness with visually appealing travel content. Excels in showcasing destinations and travel style, making her suitable for hotels, airlines, and travel accessory brands. Ideal for partnerships with brands like Four Seasons Hotels, Korean Air, and Away. Expect good ROI through destination features and travel product placements. Potential challenge: balancing travel content with core beauty and fashion focus. **LUXURY (++):** Medium collaboration readiness, with potential for growth in the luxury sector. Her sophisticated aesthetic and travel experiences align well with luxury brands. Ideal for partnerships with brands like Dior, Chanel, and Louis Vuitton. Expect good ROI through product placements and lifestyle integration. Potential challenge: increasing engagement with luxury-focused content.

Brand Collaboration Strengths

  • High-quality, visually appealing content with professional photography.
  • Strong focus on fashion and beauty, aligning well with brands in these sectors.
  • Global appeal with content featuring international travel destinations.
  • Clear willingness for brand collaborations through business contact and past brand tags.

Collaboration Considerations

  • Content captions are often minimal, limiting detailed product storytelling.
  • Engagement rate is average, which might be a consideration for brands prioritizing high audience interaction.

Estimated Collaboration Fees

Feed Post $8K~$15K
Story $2K~$4K
Reels $10K~$21K
Package $16K~$32K

Tags for Collaboration

  • Beauty Products
  • Fashion Apparel
  • Travel Destinations
  • Luxury Lifestyle

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Needs Improvement
Profile: @elsaroshe is a macro-tier influencer with 777,480 followers, specializing in Beauty, Fashion, Travel, Lifestyle content.
Performance: 2.21% engagement rate with 23.46% viral reach rate.
Pricing: Package collaborations $16K~$32K. Individual posts $8K~$15K.
Alternatives: 3 similar influencers available: @mihee0331_ ($1.98K~$4.10K), @han_sol.p ($545~$1.1K), @theainoora ($523~$1.08K).
Best For: Brands targeting young demographics interested in Beauty, Fashion, Travel, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @elsaroshe through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@mihee0331_
Mihee0331_ differentiates herself from Lisa Rosh primarily through her micro-influencer status and highly focused approach to K-beauty and lifestyle content. While Lisa Rosh showcases a broader range of fashion and travel experiences with a luxury lifestyle appeal, Mihee0331_ delves deeply into specific product reviews and event participation within the Seoul urban scene. Her content is characterized by detailed, informative captions in Korean, reflecting a strong connection to local trends and consumer preferences. Unlike Lisa, Mihee actively engages with brand pop-up events and product launches, providing valuable on-site coverage. This targeted approach makes her ideal for brands seeking authentic engagement within the Korean market, despite her smaller follower count.

Unique Strengths

  • Strong focus on K-beauty and urban lifestyle in Seoul
  • Detailed and informative product reviews in Korean
  • Active participation in brand events and product launches
  • High-quality visual content with a polished aesthetic
Estimated Collaboration Fee: $1.98K~$4.10K
@han_sol.p
Han_sol.p differentiates herself from elsaroshe through a more focused approach on K-beauty and fashion, specifically targeting a slightly older demographic in their 30s. While elsaroshe showcases a global lifestyle with travel and luxury elements, Han_sol.p's content is deeply rooted in the Seoul urban lifestyle, featuring local events, dining experiences, and beauty trends. Han_sol.p also provides more detailed product reviews and integrates wellness activities, offering a holistic view of a sophisticated, health-conscious life. Her engagement with brands is evident through active participation in pop-up events and product launches, positioning her as an early adopter and authority in the K-beauty scene. This makes her a strong alternative for brands specifically targeting the Korean market with beauty and fashion products.

Unique Strengths

  • Strong focus on K-beauty and fashion trends.
  • Detailed product reviews and tutorials.
  • Active participation in local events and brand collaborations.
  • Content tailored to a slightly older (30s) demographic
Estimated Collaboration Fee: $545~$1.1K
@theainoora
Ainoora, a Seoul-based K-beauty and lifestyle influencer, differentiates herself from Lisa Rosh through her stronger focus on Korean culture and a more intimate connection with her audience. While Lisa Rosh presents a global, luxury-oriented image, Ainoora emphasizes her daily life in Seoul, sharing experiences with local cuisine, cafes, and beauty treatments. Ainoora's content is characterized by a warm and engaging communication style, often incorporating personal reflections and interacting with her followers through detailed reviews and Q&A. She also caters to a Russian-speaking audience, adding a unique linguistic dimension. Although Ainoora's follower count is significantly smaller, her authentic engagement and expertise in K-beauty make her a valuable partner for brands seeking a genuine connection with a niche audience interested in Korean culture and beauty trends.

Unique Strengths

  • Strong focus on K-beauty and Korean lifestyle
  • Engaging and reflective communication style
  • Bilingual content (English and Russian)
  • Proven track record of successful brand partnerships with K-beauty brands
Estimated Collaboration Fee: $523~$1.08K

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