eli.monsivaisg - Macro Fashion & Beauty Influencer from Mexico City
@eli.monsivaisg Influencer Analysis
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💡 Profile Overview
Eli Monsiváis is a fashion designer and artistic makeup artist based in Mexico City, with a significant following on TikTok and Instagram. Her content showcases her unique style, travel experiences, and creative makeup looks. She appeals to a youthful, trend-conscious audience interested in fashion, beauty, and adventurous lifestyles, making her a potential partner for brands seeking to connect with this demographic. She is willing to collaborate with brands.
Personal Brand
Eli Monsiváis distinguishes herself through her multifaceted creative expertise, functioning as both a fashion designer and makeup artist, setting her apart from typical fashion influencers. Her ability to design and create, rather than simply showcase existing products, provides a unique value proposition and deeper level of authority. The blend of edgy, bohemian, and casual styles, coupled with her travel content, creates a diverse and engaging aesthetic. This combination, along with her artistic makeup skills, offers a more comprehensive and personalized approach to fashion and lifestyle content than many competitors. Eli's content strategy effectively targets a youthful, trend-conscious audience interested in individuality and creative expression. Her high engagement rate of 5.44% suggests a strong connection with her followers. The visual quality of her content, combined with her confident and authentic tone, resonates with those seeking inspiration in fashion, beauty, and travel. Her focus on urban exploration and Japanese culture further appeals to a demographic interested in unique experiences and alternative aesthetics. This strategy fosters a community that values artistic flair and adventurous living. Eli's authenticity stems from her genuine passion for fashion design, makeup artistry, and travel, which is evident in her content. Brands seeking partnerships should leverage her design skills for collaborative collections or product development. Given her interest in Japanese culture, partnerships with brands related to Japanese fashion, beauty, or travel would be highly relevant. Brands should also consider campaigns that highlight her artistic makeup skills, such as tutorials or product demonstrations, to capitalize on her unique expertise and resonate with her engaged audience.
Collaboration Opportunities
**FASHION (+++):** High collaboration readiness due to Eli's background as a fashion designer and her diverse styling. She excels in alternative, bohemian, and street styles, making her suitable for brands like ASOS, Urban Outfitters, and local Mexican designers. Campaign opportunities include styling videos, outfit showcases, and design collaborations. Potential challenge: ensuring brand alignment with her unique aesthetic. **BEAUTY (+++):** Strong collaboration readiness, particularly in artistic makeup and expressive looks. Her expertise makes her ideal for brands like NYX Cosmetics, Sephora Collection, and K-beauty brands focusing on unique color palettes. Campaign opportunities include makeup tutorials, product reviews, and creative makeup challenges. Potential challenge: captions primarily in Spanish may require translation. **TRAVEL (++):** Medium collaboration readiness, driven by her recent travel content, especially in Japan. Suitable for travel agencies, luggage brands like Monos, and travel gear companies. Campaign opportunities include destination spotlights, travel vlogs, and packing guides. Potential challenge: ensuring travel content integrates seamlessly with her fashion and beauty focus. **LIFESTYLE (++):** Emerging opportunity in lifestyle products that align with her artistic and adventurous lifestyle. Suitable for brands like Fujifilm (cameras), stationery brands, and accessory brands. Campaign opportunities include showcasing products in her daily life and travel content. Potential challenge: lifestyle content is currently secondary to fashion and beauty.
Brand Collaboration Strengths
- Strong expertise in fashion design and artistic makeup, demonstrated through academic background and creative content.
- High-quality visual content with a distinct aesthetic, suitable for brands seeking unique presentation.
- Large and engaged audience across platforms, offering broad reach potential.
- Experience in travel content creation, providing opportunities for location-based collaborations.
Collaboration Considerations
- Limited explicit paid partnership history, requiring potential brand education on collaboration processes.
- Content features a distinct alternative fashion style, which may not align with all mainstream brand aesthetics.
Estimated Collaboration Fees
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Performance Insights
🏆 Competitive Performance (vs Similar Follower Count)
Alternative Influencers
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We discovered 3 alternative influencers with similar style to @eli.monsivaisg through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.
Unique Strengths
- Strong artistic makeup skills with diverse and creative looks.
- Playful and humorous tone that resonates with her audience.
- Authentic content that includes personal lifestyle elements.
- Strong connection to her local community in Tecate, Mexico.
Unique Strengths
- High engagement rate (6.93%) indicates a responsive and active audience.
- Focus on accessible and trendy fashion and beauty content.
- Demonstrates a playful and authentic personality, fostering a strong connection with followers.
- Has existing brand collaborations, showcasing experience in partnerships.
Unique Strengths
- Demonstrates exceptional skill in creative and artistic makeup application.
- Maintains a professional content quality with clear visuals and detailed product breakdowns.
- Actively engages with current beauty and fashion trends, such as Y2K aesthetic.
- Shows willingness and experience in brand collaborations, as evidenced by explicit #ad tags and discount code promotions.
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