elcah - Macro Influencer & Family Travel Expert in Kuala Lumpur

AI-Based Influencer Analysis | Macro (532K) | Partnership Guide • Est. $8.6K-$15.3K • 3 Similar Influencers
📊 AI Analysis • As of October 26, 2025 • WhoTag.ai

@elcah Influencer Analysis

Powered by WhoTag.ai's influencer intelligence

Followers 532,377
Engagement Rate 0.32%
Viral Reach Rate 7.61%
Location Malaysia
Influencer Tags
#ModestFashion #TravelBlogger #FamilyLife #BeautyInfluencer #WellnessJourney

💡 Profile Overview

AIEN HASHA is a Malaysian lifestyle influencer focusing on family, travel, and modest fashion. She connects with her audience through authentic and emotional content, showcasing her personal experiences and style. Aien is open to collaborations, making her a valuable partner for brands targeting family-oriented and modest-conscious consumers.

Personal Brand

Aien Hasha distinguishes herself through her authentic portrayal of family life intertwined with modest fashion and travel. Her petite stature and striking features, combined with professional presentation, create a visually appealing and aspirational image. Unlike some influencers who focus solely on fashion or travel, Aien seamlessly integrates these elements with her personal experiences as a wife and mother, fostering a deeper connection with her audience. This holistic approach, coupled with her emotional expressiveness, sets her apart in the competitive landscape of lifestyle influencers. Aien's target audience likely comprises mothers and women interested in modest fashion and Islamic lifestyle. Her content strategy effectively leverages visually appealing imagery and relatable storytelling to engage this demographic. By sharing personal experiences and travel adventures, she creates a sense of community and inspires her followers. Her strength lies in balancing aspirational content with genuine vulnerability, making her a trusted source for recommendations and advice. This approach resonates strongly with consumers seeking authenticity and connection. Aien's authenticity stems from her open sharing of personal experiences and her consistent portrayal of family values. Brands seeking partnerships should leverage her emotional connection with her audience by focusing on campaigns that highlight family-oriented products or services. Actionable insights include co-creating content that showcases her personal experiences with the brand, emphasizing the brand's alignment with her values, and utilizing her platform to foster a sense of community among her followers. Brands should prioritize long-term collaborations to build trust and credibility with her audience.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Aien Hasha's content frequently features modest fashion, hijab styles, and casual wear, aligning perfectly with fashion brands. She has existing partnerships with Skechers and Universal Traveller, demonstrating her ability to integrate fashion products into her lifestyle content. Ideal for brands like Uniqlo, H&M (modest lines), and local Malaysian designers. Campaign opportunities include styling videos, outfit showcases, and modest fashion trend reports. Potential challenge: ensuring brand alignment with her modest fashion focus. **BEAUTY (+++):** Strong collaboration readiness. Aien's interest in skincare, makeup, and cosmetics, coupled with mentions of brands like Kylie Cosmetics and Sephora, indicates a high potential for beauty collaborations. She has partnered with Clinic Cleo and Hera, showcasing her experience with beauty brands. Ideal for brands like L'Oreal, Maybelline, and local Malaysian beauty brands. Campaign opportunities include makeup tutorials, skincare routines, and product reviews. Potential challenge: maintaining authenticity while promoting a wide range of beauty products. **TRAVEL (+++):** High collaboration readiness. Aien's travel content, including partnerships with Go Istanbul, Go Turkey, Turkish Airlines, and Taiwan Tourism, demonstrates her appeal to travel brands. Her visually appealing travel photos and cultural exploration align well with tourism boards and travel-related services. Ideal for brands like Agoda, Booking.com, and local tourism boards. Campaign opportunities include travel vlogs, destination guides, and hotel reviews. Potential challenge: ensuring content relevance for audiences not interested in her specific travel destinations. **LIFESTYLE (++):** Medium collaboration readiness. Aien's content touches on family life, motherhood, and wellness, creating opportunities for lifestyle brands. While not her primary focus, her relatable parenting content and family-centered posts can attract brands targeting mothers and families. Ideal for brands like Philips Avent, Johnson's Baby, and local home goods brands. Campaign opportunities include product placements in family vlogs, parenting tips, and home decor showcases. Potential challenge: ensuring lifestyle content integrates naturally with her existing fashion and travel themes.

Brand Collaboration Strengths

  • Strong visual content quality and professional presentation.
  • Authentic and relatable tone, especially in parenting content.
  • Clear willingness and experience in brand collaborations.
  • Diverse content themes appealing to a broad audience.

Collaboration Considerations

  • Content primarily in Malay/Indonesian, limiting reach for global campaigns.
  • Engagement rate is below average, suggesting lower direct interaction.

Estimated Collaboration Fees

Feed Post $6K~$12K
Story $2K~$4K
Reels $8K~$17K
Package $13K~$26K

Tags for Collaboration

  • Modest Fashion
  • Family Travel
  • Beauty & Skincare
  • Lifestyle Influencer

Want to discover more influencer profiles?
Explore WhoTag.ai

Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @elcah is a macro-tier influencer with 532,377 followers, specializing in Beauty, Fashion, Travel, Parenting, Wellness content.
Performance: 0.32% engagement rate with 7.61% viral reach rate.
Pricing: Package collaborations $13K~$26K. Individual posts $6K~$12K.
Alternatives: 3 similar influencers available: @syidamelvin ($4.65K~$9.62K), @nadts._ ($15K~$33K), @lelesue_ ($1.29K~$2.67K).
Best For: Brands targeting young demographics interested in Beauty, Fashion, Travel, Parenting, Wellness with aesthetic-focused campaigns.

Alternative Influencers

Powered by WhoTag.ai's recommendation intelligence

We discovered 3 alternative influencers with similar style to @elcah through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@syidamelvin
Syida Melvin differentiates herself from Aien Hasha through a stronger emphasis on Islamic faith and values within her content. While both influencers focus on family and modest fashion, Syida integrates her spiritual journey, including religious gatherings and pilgrimages, more prominently. This positions her as a trusted voice within the Muslim community. Additionally, Syida's content features brands under 'The Melvins Group,' indicating a direct affiliation and potential for integrated brand campaigns. While Aien's content is more diverse, covering travel and wellness, Syida's concentrated focus on faith, family, and fashion may appeal to brands specifically targeting a devout Muslim audience. Syida also has a higher engagement rate, suggesting stronger interaction with her followers.

Unique Strengths

  • Strong focus on Islamic faith and values, appealing to a specific niche.
  • Higher engagement rate compared to the target influencer.
  • Direct affiliation with brands under 'The Melvins Group'.
  • Authentic and warm content centered around family and motherhood.
Estimated Collaboration Fee: $4.65K~$9.62K
@nadts._
Nadhirah Amirudin (nadts._) differentiates herself from AIEN HASHA through a slightly smaller but still substantial follower base and a focus on modest fashion, beauty, and family moments. While both influencers operate within the Malaysian market and share similar content themes, Nadhirah places a greater emphasis on her personal style and makeup looks, often showcasing traditional attire for festive occasions. She also incorporates her experiences as a mother to an infant, adding a layer of relatability for brands targeting young families. Nadhirah's content is visually polished and professional, and she explicitly states her openness to collaborations, making her an accessible partner for brands seeking authentic representation within the modest fashion and family lifestyle niche. Her engagement rate is slightly higher, suggesting potentially more direct interaction with her audience.

Unique Strengths

  • Strong focus on modest fashion and beauty content.
  • Authentic portrayal of family life with a young child.
  • High-quality visual content with professional photography.
  • Explicit openness to brand collaborations.
Estimated Collaboration Fee: $15K~$33K
@lelesue_
Lelesue_ differentiates herself from Aien Hasha through a stronger focus on product reviews, particularly in the beauty, baby, and tech sectors. While both influencers cater to a similar demographic of Muslim mothers in Malaysia, Lelesue_ places greater emphasis on detailed product assessments and demonstrations, fostering trust through authenticity. She also incorporates modern elements like AI-generated images, appealing to a tech-savvy audience. Aien Hasha, on the other hand, leans more towards lifestyle content, sharing personal experiences and travel adventures. Lelesue_'s engagement rate is lower, but her content is highly visually appealing and professionally executed, making her a reliable partner for brands seeking detailed product exposure and reviews within the Malaysian market. Both influencers have a similar age range and family status, but Lelesue_ has a smaller following.

Unique Strengths

  • Strong appeal to family-oriented brands with consistent content featuring her children.
  • High visual content standards with polished aesthetics and clear product demonstrations.
  • Versatility in showcasing a diverse range of product categories.
  • Authenticity in product reviews and recommendations, fostering trust.
Estimated Collaboration Fee: $1.29K~$2.67K

Looking for more alternatives?

Find similar creators with detailed analytics.

Visit WhoTag.ai