eguedl - Macro Beauty & Fashion Influencer
@eguedl Influencer Analysis
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💡 Profile Overview
Emilly Guedes is a glamorous beauty and lifestyle influencer known for her confident and aspirational content. She showcases high-quality fashion and beauty looks, often featuring trendy outfits and professional makeup. With a strong personal style and a willingness to collaborate with brands, she appeals to a youthful, fashion-conscious audience. Her content is visually driven, making her a strong candidate for brands seeking a stylish ambassador.
Personal Brand
Emilly Guedes differentiates herself through a confident and glamorous persona, focusing on high-quality fashion and beauty content. Her striking appearance, combined with a curvy, athletic build, sets her apart. The emphasis on trendy outfits and professional makeup application, presented with a direct and self-assured tone, creates an aspirational yet accessible image. This contrasts with influencers who may focus solely on relatability or niche aesthetics, positioning her as a versatile ambassador for brands seeking a vibrant and stylish representative. Her target audience is likely drawn to her confident and glamorous lifestyle, seeking inspiration for fashion, beauty, and urban living. Her content strategy effectively leverages visually impactful imagery and showcases trendy products in an appealing manner. The focus on nightlife, luxury fashion, and travel photography caters to an audience interested in aspirational experiences and high-end aesthetics. This approach fosters engagement by providing both inspiration and practical styling advice, solidifying her role as a trusted source for fashion and beauty trends. Emilly's authenticity stems from her consistent portrayal of a confident and stylish persona, aligning with her stated interests and lifestyle. Her communication style, while aspirational, maintains a directness that resonates with her audience. For brand partnerships, it is crucial to select brands that align with her glamorous and fashion-forward image. Collaborations should emphasize her personal style and allow her to showcase products in a way that feels natural and authentic to her existing content. Brands in the beauty, fashion, and luxury lifestyle sectors would benefit most from partnering with her.
Collaboration Opportunities
**BEAUTY (+++):** Emilly demonstrates high collaboration readiness within the beauty sector. Her content frequently features makeup application and hair styling, making her suitable for partnerships with cosmetics, skincare, and haircare brands. She could effectively collaborate with brands like Sephora, L'Oréal, and MAC Cosmetics, creating tutorials, product reviews, and showcasing makeup looks. The expected ROI is high due to her engaged audience and professional content quality. A potential challenge is ensuring authenticity and transparency in sponsored content, given her aspirational persona. **FASHION (+++):** With confirmed partnerships like Fashion Nova, Emilly shows strong collaboration readiness in the fashion industry. Her diverse fashion sense, ranging from casual to nightlife attire, makes her versatile for partnerships with clothing, accessories, and footwear brands. She could collaborate with brands like ASOS, Zara, and Adidas, showcasing outfits, styling tips, and promoting seasonal collections. High ROI is expected through outfit posts and style guides. A consideration is ensuring brand alignment with her sometimes revealing attire. **LIFESTYLE (++):** Emilly presents a medium collaboration readiness in the lifestyle category. While not her primary focus, her content occasionally touches on travel and pet care, opening opportunities for partnerships with lifestyle brands. She could collaborate with brands like Airbnb, Away, and Chewy, creating travel vlogs, showcasing pet products, and promoting lifestyle services. Medium ROI is expected due to the less frequent lifestyle content. A challenge is integrating lifestyle products seamlessly into her existing fashion and beauty-focused content. **LUXURY (++):** Emilly exhibits medium collaboration readiness within the luxury sector. Her aspirational and glamorous persona aligns well with luxury brands, as evidenced by mentions of Burberry and Fendi. She could partner with brands like Dior, Gucci, and Chanel, showcasing luxury fashion, beauty products, and accessories. The expected ROI is medium, as her audience may not exclusively consist of luxury consumers. A potential challenge is maintaining authenticity and relatability while promoting high-end products.
Brand Collaboration Strengths
- Strong, consistent personal brand with a glamorous and confident aesthetic.
- Professional content quality with well-composed images and stylish presentation.
- Clear willingness and experience in brand collaborations.
- Diverse fashion sense, showcasing various styles.
Collaboration Considerations
- Content is primarily visual with minimal descriptive captions.
- Primary language used in captions is Portuguese, potentially limiting reach.
Estimated Collaboration Fees
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Performance Insights
🏆 Competitive Performance (vs Similar Follower Count)
Alternative Influencers
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We discovered 3 alternative influencers with similar style to @eguedl through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.
Unique Strengths
- Strong personal brand with a confident and bold image.
- High visual quality and professional photography.
- Clear interest in fashion, beauty, and travel.
- Direct business contact in bio, indicating willingness to collaborate.
Unique Strengths
- High visual content quality with professional photography and styling.
- Strong personal brand with a confident and glamorous aesthetic.
- Diverse fashion and beauty content, showcasing versatility.
- Clear willingness to collaborate with brands.
Unique Strengths
- Strong focus on body positivity and confidence, appealing to a specific audience.
- Integration of music career adds a unique dimension to her personal brand.
- Content is relatable and authentic, fostering a closer connection with followers.
- Focus on the US market provides opportunities for brands targeting that region.
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