efsaerin - Micro Creator specializing in Beauty & Skincare

AI-Based Influencer Analysis | Micro (62.7K) | Collaboration Guide • Est. $1.3K-$2.3K • 3 Similar Influencers
📊 AI Analysis • As of October 22, 2025 • WhoTag.ai

@efsaerin Influencer Analysis

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Followers 62,712
Engagement Rate 3.09%
Viral Reach Rate 103.15%
Location Turkey
Influencer Tags
#BeautyInfluencer #LifestyleBlogger #SelfLove #SkincareRoutine #MakeupLover

💡 Profile Overview

Efsa Erin is a Turkish digital creator focusing on beauty, lifestyle, and self-love. She connects with her audience through authentic content, including product reviews and personal reflections on body positivity. Efsa's professional approach to brand collaborations and engaging presentation style make her a valuable partner for beauty and lifestyle brands.

Personal Brand

Efsa Erin distinguishes herself through a blend of detailed beauty expertise and genuine self-love advocacy. Unlike many beauty influencers, she integrates personal reflections on body positivity, creating a more relatable and empowering experience for her audience. Her Turkish background also provides a unique cultural perspective, potentially appealing to a specific demographic seeking representation and diverse beauty standards. This combination of beauty knowledge and personal values sets her apart in a saturated market. Efsa Erin's target audience likely consists of young women interested in beauty, skincare, and self-improvement. Her content strategy effectively leverages detailed product reviews and accessible tutorials, catering to those seeking informed purchasing decisions. The inclusion of lifestyle content, such as travel and personal celebrations, further enhances engagement by showcasing a relatable and aspirational lifestyle. This blend of practical advice and personal storytelling fosters a strong sense of community. Efsa Erin's authenticity is evident in her direct communication style and genuine advocacy for self-acceptance. Brands seeking partnerships should align with her values of inclusivity and empowerment. Actionable insights include co-creating content that highlights diverse beauty standards or developing campaigns that promote self-love and body positivity. Prioritizing long-term collaborations that allow Efsa to authentically integrate brand messaging into her existing content will yield the most impactful results.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness due to extensive partnerships with brands like Lancome, Glow Recipe, and YSL Beauty. Excels in skincare and makeup reviews, particularly for Korean beauty products. Ideal for brands like Sephora, Ulta Beauty, and L'Oréal. Expect high ROI through detailed product demonstrations and tutorials. Potential challenge: maintaining a unique voice amidst numerous beauty collaborations. **FASHION (++):** Medium collaboration readiness. Her casual style and swimwear fashion posts align well with brands like Zara, H&M, and ASOS. Potential for growth in collaborations with local Turkish fashion brands. ROI can be increased through styled outfit posts and seasonal lookbooks. Challenge: inconsistent fashion-focused content may require more strategic planning. **LIFESTYLE (++):** Medium collaboration readiness. Her content around travel, birthday celebrations, and self-love provides opportunities for lifestyle brands. Suitable for partnerships with brands like Airbnb, Fujifilm, and local Turkish lifestyle brands. ROI can be improved through integrated product placements in her daily life content. Challenge: ensuring lifestyle content aligns with brand messaging. **TRAVEL (++):** Medium collaboration readiness. Her beach and winter travel content presents opportunities for travel-related brands. Potential collaborations with hotel chains like Hilton or Marriott, or travel agencies like Booking.com. ROI can be increased through detailed travel vlogs and destination guides. Challenge: limited explicit location tagging may require more strategic planning for geographical targeting.

Brand Collaboration Strengths

  • Specialized knowledge in beauty and skincare products.
  • High visual content standards with clear imagery.
  • Professional approach to brand partnerships with clear disclosure practices.
  • Connects with the audience on a personal level through themes of self-love and empowerment.

Collaboration Considerations

  • Content is primarily in Turkish, which may limit the reach for global campaigns.
  • Engagement rate is noted as average, indicating a need for strategies to boost audience interaction.

Estimated Collaboration Fees

Feed Post $527~$988
Story $132~$296
Reels $1K~$1K
Package $1K~$2K

Tags for Collaboration

  • Beauty Influencer
  • Skincare Expert
  • Lifestyle Creator
  • Turkish Influencer

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Excellent
Profile: @efsaerin is a micro-tier influencer with 62,712 followers, specializing in Beauty, Skincare, Makeup, Lifestyle, Travel, Fashion content.
Performance: 3.09% engagement rate with 103.15% viral reach rate.
Pricing: Package collaborations $1K~$2K. Individual posts $527~$988.
Alternatives: 3 similar influencers available: @sulesslife ($57K~$117K), @_mrvyldrmgny ($463~$957), @kubraozturkofficial ($367~$758).
Best For: Brands targeting young demographics interested in Beauty, Skincare, Makeup, Lifestyle, Travel, Fashion with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @efsaerin through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@sulesslife
Sulesslife differentiates herself from Efsa Erin with a broader focus on daily life, incorporating motivational content and a wider range of lifestyle elements such as food, home decor, and personal development. While both influencers are Turkish and create content in Turkish, Sulesslife's content is less focused on beauty and skincare specifics, and more on creating a positive and relatable daily experience. Sulesslife also showcases a preference for affordable to mid-range brands, making her suitable for brands targeting a broader consumer base. Her content reflects a balanced approach to life, emphasizing self-love and finding joy in small moments, which may appeal to a different segment of the Turkish audience compared to Efsa Erin's beauty-centric focus.

Unique Strengths

  • Versatile content creation across fashion, beauty, food, and personal development.
  • Positive and motivational messaging aligning with uplifting brand narratives.
  • Demonstrated experience with brand collaborations and sponsored content.
  • High-quality visual content featuring diverse and appealing settings.
Estimated Collaboration Fee: $57K~$117K
@_mrvyldrmgny
Merve Yıldırım Güney differentiates herself from Efsa Erin through a slightly different content focus and a smaller but still engaged audience. While both are Turkish digital creators focusing on fashion and beauty, Merve places a stronger emphasis on lifestyle and travel content, showcasing her personal style and experiences in various settings. Her content also highlights curly hair care, which could appeal to a specific niche audience. Although Merve's follower count is lower than Efsa's, her active brand collaborations and high-quality visuals demonstrate a professional approach. Her engagement rate is below average, which is a weakness, but her willingness to collaborate and clear aesthetic make her a viable alternative, especially for brands seeking a more localized reach within Turkey.

Unique Strengths

  • Demonstrates consistent high-quality visual content with a clear aesthetic across various lifestyle themes.
  • Engages with beauty and fashion products through detailed showcases and unboxings, indicating product integration capability.
  • Actively utilizes relevant hashtags in Turkish, enhancing discoverability within her primary audience.
  • Shows clear willingness for brand collaborations through explicit 'reklam' (advertisement) tags in recent posts.
Estimated Collaboration Fee: $463~$957
@kubraozturkofficial
Kübra Öztürk differentiates herself from Efsa Erin through a slightly different content focus and audience size. While both influencers operate in the beauty, fashion, and lifestyle niches and cater to a Turkish-speaking audience, Kübra places a greater emphasis on travel and personal style, showcasing diverse settings and outfit inspirations. Kübra's follower count is significantly smaller, leading to a lower engagement rate and potentially more affordable collaboration costs. Her content also leans towards a more aspirational lifestyle, featuring curated experiences and recommendations. This could appeal to brands seeking to align with a creator who embodies a chic and adventurous persona. However, Efsa's higher follower count and engagement rate may offer broader reach and impact for certain campaigns.

Unique Strengths

  • Strong visual content quality with diverse settings.
  • Consistent engagement with fashion and lifestyle topics.
  • Explicit openness to collaborations with contact information provided.
  • Ability to naturally integrate products into lifestyle content.
Estimated Collaboration Fee: $367~$758

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