earknatchalee - Macro Beauty Influencer in Bangkok

AI-Based Influencer Analysis | Macro (104K) | Partnership Guide • Est. $1.7K-$3.1K • 3 Similar Influencers
📊 AI Analysis • As of October 31, 2025 • WhoTag.ai

@earknatchalee Influencer Analysis

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Followers 104,413
Engagement Rate 0.55%
Viral Reach Rate 42.64%
Location Thailand
Influencer Tags
#SoftGlam #SkinTips #BeautyTips #SkincareRoutine #FashionStyle

💡 Profile Overview

Eark Natchalee is a Thai beauty and lifestyle influencer focusing on soft glam, skincare tips, and self-worth. She creates high-quality visual content featuring beauty products, fashion, travel, and wellness, appealing to brands seeking an authentic yet glamorous voice. Her interest in personal development and Korean beauty expands her reach, making her a versatile partner for collaborations.

Personal Brand

Eark Natchalee distinguishes herself through a blend of sophisticated beauty content and a genuine focus on self-worth. Unlike many beauty influencers, she integrates personal development themes, encouraging her audience to 'glow and grow.' Her aesthetic is polished yet approachable, featuring high-quality visuals of luxury products and aspirational lifestyle elements. This combination of glamour and personal growth creates a unique value proposition, setting her apart from competitors who may focus solely on product promotion or lifestyle content. Her target audience likely comprises young women interested in beauty, skincare, and self-improvement. Her content strategy effectively leverages visually appealing imagery and relatable personal anecdotes. The strength of her content lies in its ability to inspire and empower, fostering a sense of community around shared values. By consistently delivering high-quality content that aligns with her audience's aspirations, she cultivates a loyal following and drives engagement. Eark Natchalee's authenticity stems from her willingness to share personal experiences, such as her pre-wedding journey and brand-building endeavors. This transparency builds trust with her audience and enhances her credibility. For brand partnerships, it is crucial to align with her values of self-worth and personal growth. Brands should focus on collaborations that allow her to authentically integrate their products into her existing narrative, emphasizing the benefits for self-care and empowerment.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness due to her expertise in skincare and makeup, demonstrated through brand mentions like Fenty Skin and YSL Beauty. She excels in soft glam and Korean beauty, making her ideal for brands like Laneige or Charlotte Tilbury. Campaign opportunities include product reviews, tutorials, and get-ready-with-me content. Potential challenge: ensuring authenticity with sponsored content. **FASHION (++):** Medium collaboration readiness. While not her primary focus, her lifestyle content incorporates fashion elements, particularly in the realm of accessible luxury and everyday wear. Suitable for brands like Pomelo Fashion or Charles & Keith. Campaign opportunities include styling videos and outfit showcases. Potential challenge: competing with creators who are solely fashion-focused. **LIFESTYLE (++):** Medium collaboration readiness. Her content showcases aspirational lifestyle elements, including travel, coffee culture, and personal development. Ideal for brands like Dyson (haircare), or Aesop (home fragrance). Campaign opportunities include showcasing products in her daily life and routines. Potential challenge: integrating lifestyle products seamlessly into her existing beauty-focused content. **WELLNESS (++):** Medium collaboration readiness. Her focus on self-worth and self-healing aligns with the wellness industry. She could partner with brands like Origins (skincare) or athletic apparel brands like Lululemon. Campaign opportunities include promoting mindfulness practices and healthy habits. Potential challenge: ensuring content aligns with scientific wellness principles.

Brand Collaboration Strengths

  • Strong expertise in beauty and skincare with detailed product features.
  • High visual content standards with professional photography.
  • Clear willingness to collaborate with brands, indicated by business contact in bio.
  • Versatile content covering beauty, fashion, travel, and wellness.

Collaboration Considerations

  • Lack of explicit 'Paid Partnership' disclosures requires verification of past collaborations.
  • Primary language is Thai, potentially limiting reach to non-Thai speaking audiences.

Estimated Collaboration Fees

Feed Post $1K~$1K
Story $157~$352
Reels $1K~$2K
Package $1K~$3K

Tags for Collaboration

  • Beauty Influencer
  • Skincare Expert
  • Soft Glam
  • Lifestyle Blogger

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Average
Profile: @earknatchalee is a macro-tier influencer with 104,413 followers, specializing in Beauty, Skincare, Fashion, Lifestyle, Travel, Wellness, Personal Development content.
Performance: 0.55% engagement rate with 42.64% viral reach rate.
Pricing: Package collaborations $1K~$3K. Individual posts $1K~$1K.
Alternatives: 3 similar influencers available: @jinxchxnokk ($20K~$43K), @nantip_b ($1.45K~$3.01K), @fernndw ($13.3K~$27.5K).
Best For: Brands targeting young demographics interested in Beauty, Skincare, Fashion, Lifestyle, Travel, Wellness, Personal Development with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @earknatchalee through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@jinxchxnokk
Jinxchxnokk differentiates herself from the target influencer, Eark Natchalee, through a more explicit focus on brand collaborations and product reviews, as indicated by her bio and content. While both influencers operate in the beauty and lifestyle space within Thailand, Jinxchxnokk's content appears more commercially driven, showcasing a wider range of brands and products. She also has a slightly larger follower count and a higher engagement rate, suggesting a potentially more active audience. Unlike Eark, Jinxchxnokk's content includes explicit calls to action for business inquiries, signaling a strong willingness to collaborate. Her style leans towards trendy urban chic, appealing to a modern audience interested in beauty, fashion, and wellness. While both influencers have an interest in Korean culture, Jinxchxnokk's content does not emphasize personal development and self-worth as much as Eark Natchalee.

Unique Strengths

  • Strong focus on brand collaborations and product reviews.
  • Slightly larger follower count and higher engagement rate.
  • Explicit calls to action for business inquiries.
  • Trendy urban chic style appealing to a modern audience.
Estimated Collaboration Fee: $20K~$43K
@nantip_b
Nantip_b differentiates herself from Eark Natchalee through a stronger emphasis on trendy urban lifestyle and social events, particularly music festivals and cafe hopping. While both influencers operate in the beauty and fashion space, Nantip_b showcases a more youthful and outgoing persona, often featuring nightlife and event-centric content. Her collaboration history, indicated by explicit brand tags and a 'For work: DM' bio, suggests a more established approach to brand partnerships compared to the target influencer. However, her engagement rate is lower, and her content relies heavily on photo editing, which may not align with all brands. Unlike Eark, Nantip_b's content does not explicitly focus on personal development or Korean beauty trends, positioning her as a more general lifestyle and beauty influencer within the Thai market.

Unique Strengths

  • Demonstrates a strong presence in trendy urban lifestyle and social events.
  • Has a clear and direct approach to brand collaborations.
  • Showcases a youthful and outgoing persona.
  • Features a polished aesthetic suitable for brand promotion.
Estimated Collaboration Fee: $1.45K~$3.01K
@fernndw
Fernndw differentiates herself from Eark Natchalee through a more diverse range of content, including not only beauty and fashion but also travel, lifestyle, and consumer electronics. While both influencers are Thai females focusing on beauty and fashion, Fernndw showcases a broader interest in urban exploration, technology, and events, making her potentially appealing to brands beyond just beauty and skincare. Her engagement with K-beauty events and luxury brands like Gucci and Dior also adds a unique dimension. However, her engagement rate is significantly lower than Eark Natchalee's, which could be a drawback for brands prioritizing high interaction. Fernndw's content style is also more casual and focuses on a younger audience, while Eark Natchalee has a more sophisticated and mature style.

Unique Strengths

  • Diverse content range including beauty, fashion, travel, lifestyle, and consumer electronics.
  • Engagement with K-beauty events and luxury brands.
  • Active participation in brand events and product reviews.
  • Trendy and aspirational personal style appealing to modern consumers.
Estimated Collaboration Fee: $13.3K~$27.5K

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