dreamy__yass - Macro Influencer in Paris

AI-Based Influencer Analysis | Macro (163K) | Partnership Guide • Est. $5.4K-$5.9K • 3 Similar Influencers

@dreamy__yass Influencer Analysis

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Followers 162,619
Engagement Rate 1.17%
Viral Reach Rate 26.84%
Location France/UAE
Influencer Tags
#FashionStyle #TravelLifestyle #LuxuryTravel #ParisianLife #DubaiLife

💡 Profile Overview

Yasmine Assal is a macro-influencer focusing on luxury fashion and travel content. Her profile showcases a glamorous lifestyle with high-quality visuals from various international locations. She appeals to an audience seeking aspirational content and is open to brand collaborations, as indicated by the email in her bio.

Personal Brand

Yasmine Assal differentiates herself through a blend of Parisian chic and Dubai glamor, creating a unique global aesthetic. Her focus on luxury travel and high-end fashion, combined with her bilingual communication, sets her apart from competitors who may concentrate on a single region or style. Her content consistently showcases aspirational experiences, making her brand particularly appealing to those seeking inspiration for their own travel and fashion choices. Her target audience is likely composed of affluent individuals interested in luxury travel, high fashion, and sophisticated lifestyle content. Her content strategy effectively leverages visually appealing imagery and videos to capture attention and convey a sense of aspiration. The strength of her content lies in its ability to transport viewers to desirable locations and showcase stylish outfits suitable for various occasions, from beach getaways to city explorations. Yasmine's authenticity stems from her consistent portrayal of a glamorous and adventurous lifestyle, aligning with her stated interests and personality traits. Brands seeking partnerships should leverage her ability to create aspirational content and target affluent audiences. Actionable insights include collaborations with luxury hotels, high-end fashion brands, and travel agencies to create sponsored content showcasing exclusive experiences and products. Emphasizing her bilingual capabilities can further expand reach.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Yasmine's content heavily focuses on fashion, showcasing various styles from resort wear to evening gowns. Her existing brand mentions, including PrettyLittleThing, Runawaythelabel, and Meshki, demonstrate her appeal to fashion brands. Ideal for partnerships with brands like Revolve, ASOS, or Farfetch. Campaign opportunities include styling videos, outfit showcases, and seasonal collection promotions. Potential challenge: ensuring brand alignment with her luxury aesthetic. **TRAVEL (+++):** High collaboration readiness. Yasmine's content revolves around luxury travel experiences, featuring destinations like Paris, Dubai, and Morocco. This makes her an ideal partner for hotels, airlines, and travel agencies. Potential collaborations include Four Seasons Hotels, Emirates Airlines, or luxury travel platforms like Mr & Mrs Smith. Campaign opportunities include hotel reviews, destination guides, and travel vlogs. Potential challenge: maintaining authenticity and avoiding overly promotional content. **LUXURY (++):** Medium collaboration readiness. While not explicitly focused solely on luxury, Yasmine's lifestyle and travel content often feature high-end brands and experiences. This positions her well for collaborations with luxury brands in fashion, accessories, and hospitality. Ideal for partnerships with brands like Dior, Chanel, or Bulgari. Campaign opportunities include product placements, sponsored trips, and brand ambassadorships. Potential challenge: ensuring brand alignment with her overall aesthetic and maintaining exclusivity. **BEAUTY (++):** Medium collaboration readiness. While fashion and travel are her primary focus, Yasmine incorporates beauty elements into her content, including glam makeup and skincare. This creates opportunities for collaborations with beauty brands, particularly those focused on luxury or high-end products. Ideal for partnerships with brands like YSL Beauty, Charlotte Tilbury, or Dior Beauty. Campaign opportunities include makeup tutorials, skincare routines, and product reviews. Potential challenge: standing out in a crowded beauty influencer market.

Brand Collaboration Strengths

  • High-quality, visually appealing content with a focus on luxury fashion and travel.
  • Demonstrated ability to integrate brands naturally into her lifestyle content.
  • Clear willingness to collaborate, with contact information readily available.
  • Strong presence in key markets like Paris and Dubai.

Collaboration Considerations

  • Below-average engagement rate may require more strategic content planning.
  • Content is heavily focused on personal travel and fashion, potentially limiting brand versatility.

Estimated Collaboration Fees

Feed Post $2K~$4K
Story $0K~$1K
Reels $2K~$5K
Package $4K~$8K

Tags for Collaboration

  • Luxury Fashion
  • Travel Destinations
  • Parisian Style
  • Glamorous Lifestyle

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @dreamy__yass is a macro-tier influencer with 162,619 followers, specializing in Fashion, Travel, Lifestyle, Beauty content.
Performance: 1.17% engagement rate with 26.84% viral reach rate.
Pricing: Package collaborations $4K~$8K. Individual posts $2K~$4K.
Alternatives: 3 similar influencers available: @celiafelicci ($114K~$235K), @icejns ($1.24K~$2.57K), @namsirine ($16K~$34K).
Best For: Brands targeting young demographics interested in Fashion, Travel, Lifestyle, Beauty with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @dreamy__yass through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@celiafelicci
Célia Felicci differentiates herself from dreamy__yass through a higher follower count and engagement rate, suggesting a more active and responsive audience. Célia's content includes automotive interests, demonstrated by collaborations with Alpine Cars, which broadens her appeal beyond fashion and travel. While both influencers focus on Parisian lifestyle, Célia's collaborations with beauty brands like Yves Rocher and Dior Beauty highlight a stronger emphasis on beauty content. Célia's content also showcases participation in events like Coachella and Cannes, indicating a presence in high-profile, trend-setting environments. Her bio explicitly states "your happy place", suggesting a focus on positivity and aspirational content. Célia's content is more diverse, including automotive and festival-related posts, while Yasmine's is more focused on luxury travel and fashion.

Unique Strengths

  • Higher follower count and engagement rate
  • Collaborations with automotive brands
  • Stronger emphasis on beauty content through brand partnerships
  • Presence at high-profile events like Coachella and Cannes
Estimated Collaboration Fee: $114K~$235K
@icejns
Icejns, with 64,002 followers, presents a strong alternative to dreamy__yass, despite having a smaller audience. Both influencers focus on international travel and fashion, but Icejns showcases a more diverse range of destinations, including Asian metropolises and European towns, appealing to a broader audience. While dreamy__yass emphasizes luxury and Parisian chic, Icejns offers a more accessible and youthful style. Icejns' content, characterized by high-quality visuals and a confident demeanor, aligns well with brands seeking a modern, global, and visually driven persona. However, Icejns lacks explicit collaboration history and detailed captions, requiring more structured guidance for brand integration compared to dreamy__yass, who provides clear contact information and demonstrates natural brand integration.

Unique Strengths

  • Diverse international travel destinations
  • Youthful and accessible style
  • High-quality visual content
  • Strong aesthetic appeal
Estimated Collaboration Fee: $1.24K~$2.57K
@namsirine
Namsirine differentiates herself from dreamy__yass through a higher engagement rate, suggesting a more interactive audience despite having fewer followers. Her content focuses on fashion, beauty, and luxury lifestyle, aligning with the target influencer but with a stronger emphasis on beauty and makeup. Namsirine's collaborations with brands like Fenty Beauty and H&M Beauty highlight her expertise in the beauty sector. She also showcases a diverse range of fashion styles, from streetwear to elegant dresses, appealing to a broader audience. Her travel content adds a global dimension, featuring destinations like St Tropez and Marrakech. While both influencers share a similar target audience, Namsirine's focus on beauty and higher engagement rate could make her a valuable partner for brands seeking active audience participation and expertise in the beauty industry.

Unique Strengths

  • Higher engagement rate indicates a more interactive audience.
  • Strong focus on beauty and makeup, showcasing expertise in the sector.
  • Diverse range of fashion styles, appealing to a broader audience.
  • Active engagement in brand collaborations, demonstrating professionalism.
Estimated Collaboration Fee: $16K~$34K

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