dounia.ouhanni - Macro Influencer in Agadir

AI-Based Influencer Analysis | Macro (155K) | Partnership Guide • Est. $5.1K-$8.9K • 3 Similar Influencers
📊 AI Analysis • As of October 28, 2025 • WhoTag.ai

@dounia.ouhanni Influencer Analysis

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Followers 155,816
Engagement Rate 1.06%
Viral Reach Rate 39.23%
Location Morocco
Influencer Tags
#MoroccanBeauty #AgadirLife #FashionStyle #BeautyBlogger #ExploreMorocco

💡 Profile Overview

Dounia Ouhanni is a Moroccan beauty and lifestyle influencer based in Agadir, known for her engaging content showcasing traditional and modern fashion, beauty tips, and local cultural experiences. She maintains a positive and approachable persona, making her an appealing partner for brands targeting a Moroccan audience. Dounia explicitly states her willingness to collaborate, demonstrating her accessibility for brand partnerships.

Personal Brand

Dounia Ouhanni distinguishes herself through a strong connection to her Moroccan heritage, specifically her Agadir roots. Unlike many global beauty influencers, she seamlessly blends modern fashion and beauty trends with traditional Moroccan attire and cultural elements. This creates a unique and authentic aesthetic that resonates with her local audience while also offering a glimpse into Moroccan culture for a broader international following. Her focus on local brands and experiences further sets her apart, positioning her as a trusted source for recommendations within her community. Dounia's content strategy effectively targets a demographic interested in beauty, fashion, and Moroccan culture. Her visually appealing posts, showcasing diverse fashion styles and makeup looks, cater to the aspirational desires of her followers. The warm and positive tone she employs fosters a sense of community and encourages engagement. By actively participating in local events and highlighting local businesses, she strengthens her connection with her audience and reinforces her position as a relatable and trustworthy influencer. Dounia's authenticity shines through her genuine enthusiasm for Moroccan culture and her consistent engagement with her audience. Brands seeking partnerships should leverage her strong local connection and cultural expertise. Collaborations that authentically integrate Moroccan elements, such as traditional fabrics, local ingredients, or cultural celebrations, would resonate particularly well with her followers. Furthermore, brands should prioritize campaigns that align with her positive and engaging personality, ensuring a seamless and credible integration into her existing content.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness. Dounia has demonstrated consistent engagement with beauty brands, particularly makeup and skincare, as evidenced by her collaborations with Sultana Samira Makeup Artiste and Faceloox. She is ideal for partnerships with brands like Maybelline, L'Oréal, and local Moroccan beauty brands. Campaign opportunities include makeup tutorials, skincare routines, and product reviews. Potential challenges include ensuring sponsored content aligns with her authentic Moroccan style. **FASHION (+++):** High collaboration readiness. Dounia showcases a versatile fashion sense, ranging from traditional Moroccan attire to modern styles, making her suitable for collaborations with both local and international fashion brands. Her partnerships with Basma Chic and Aicha Pret A Porter highlight her appeal. Ideal brands include Zara, H&M, and Moroccan fashion designers. Campaign opportunities include style guides, outfit showcases, and brand ambassador roles. A potential challenge is balancing traditional and modern fashion to appeal to a broad audience. **LIFESTYLE (++):** Medium collaboration readiness. While beauty and fashion are her primary focus, Dounia's content also touches on lifestyle aspects, such as cafe culture and city exploration in Agadir. This presents opportunities for collaborations with brands in the food and beverage or local tourism sectors. Suitable brands include Starbucks, local Moroccan cafes, and tourism boards promoting Agadir. Campaign opportunities include showcasing local experiences and promoting lifestyle products. A challenge is to integrate lifestyle content more consistently to increase relevance for these brands. **LUXURY (++):** Medium collaboration readiness. Dounia's elegant style and interest in high-quality fashion and beauty products position her well for collaborations with luxury brands. While her current partnerships are primarily with local brands, her aesthetic aligns with luxury brands seeking to reach a Moroccan audience. Ideal brands include Dior, Chanel, and Gucci (beauty and accessories). Campaign opportunities include showcasing luxury products within her existing content style. A challenge is establishing credibility within the luxury market, requiring strategic partnerships and content creation.

Brand Collaboration Strengths

  • Strong engagement with local Moroccan brands, particularly in fashion and beauty.
  • Consistently produces high-quality visual content focused on personal styling and beauty looks.
  • Maintains a positive and approachable persona, fostering a friendly connection with her audience.
  • Explicitly states willingness to collaborate in her bio, making her easily approachable for partnerships.

Collaboration Considerations

  • Content is heavily focused on Moroccan culture and local events, which might limit appeal for brands targeting a broader international audience.
  • Lack of explicit 'paid partnership' disclosures in provided content, which could be a consideration for brands requiring strict transparency.

Estimated Collaboration Fees

Feed Post $2K~$4K
Story $1K~$1K
Reels $2K~$5K
Package $4K~$8K

Tags for Collaboration

  • Moroccan Beauty
  • Agadir Lifestyle
  • Fashion Enthusiast
  • Cultural Content

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Average
Profile: @dounia.ouhanni is a macro-tier influencer with 155,816 followers, specializing in Beauty, Fashion, Lifestyle content.
Performance: 1.06% engagement rate with 39.23% viral reach rate.
Pricing: Package collaborations $4K~$8K. Individual posts $2K~$4K.
Alternatives: 3 similar influencers available: @amal_radi12 ($110K~$229K), @aitwakrim_oaw ($70K~$146K), @zineb_tamazight ($31K~$64K).
Best For: Brands targeting young demographics interested in Beauty, Fashion, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @dounia.ouhanni through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@amal_radi12
Amal Radi differentiates herself from Dounia Ouhanni primarily through her focus on modest fashion and a more pronounced emphasis on travel within Morocco. While both influencers operate within the beauty and lifestyle space, Amal's content showcases a specific niche in modest attire, appealing to a different segment of the Moroccan audience. Amal also has a larger follower base, potentially offering broader reach within the region. However, her engagement rate is significantly lower than Dounia's, which could impact the effectiveness of brand collaborations. Amal's content also leans towards personal lifestyle and lacks explicit brand partnerships, suggesting a different approach to monetization compared to Dounia. Her captions are predominantly in Arabic, which may limit reach to non-Arabic speaking audiences, but strengthens her connection with the local community.

Unique Strengths

  • Larger follower base providing broader reach within Morocco
  • Focus on modest fashion, catering to a specific niche audience
  • Strong emphasis on travel within Morocco, showcasing local landmarks and culture
  • Positive and approachable persona with uplifting content
Estimated Collaboration Fee: $110K~$229K
@aitwakrim_oaw
Aitwakrim_oaw differentiates herself from Dounia Ouhanni through a stronger emphasis on modest fashion and user-generated content (UGC). While both influencers operate within the Moroccan lifestyle and fashion space, Aitwakrim_oaw's content is heavily focused on showcasing modest styles, often featuring hijabs and traditional Moroccan attire in a contemporary context. She also explicitly mentions UGC in her profile, signaling a willingness to collaborate with brands through user-created content. In contrast, Dounia Ouhanni's content is broader, encompassing beauty, fashion, and lifestyle, with less emphasis on modest fashion specifically. Aitwakrim_oaw also subtly incorporates luxury items, suggesting an appeal to an audience with an appreciation for premium brands, while Dounia focuses more on local brands. Both influencers maintain a positive and engaging tone, but Aitwakrim_oaw's niche focus on modest fashion provides a unique angle for brands targeting that specific market segment.

Unique Strengths

  • Strong focus on modest fashion and hijab styles, catering to a specific niche market.
  • Clear indication of willingness to collaborate on user-generated content (UGC) campaigns.
  • Authentic representation of Moroccan culture with a modern twist.
  • Subtle incorporation of luxury items, appealing to an audience interested in premium brands.
Estimated Collaboration Fee: $70K~$146K
@zineb_tamazight
Zineb Tamazight differentiates herself from Dounia Ouhanni through a stronger emphasis on modest fashion and travel content, appealing to a slightly different niche within the Moroccan audience. While both influencers showcase Moroccan culture, Zineb's content often features her in various travel locations, highlighting her personal style against scenic backdrops. She also demonstrates a clear call for commercial collaborations in her bio, indicating a professional approach to brand partnerships. Unlike Dounia, Zineb's content includes luxury items, suggesting potential for collaborations with high-end brands. However, her engagement rate is below average, and her content is primarily in Arabic, which might limit her appeal to a broader international audience compared to Dounia.

Unique Strengths

  • Clear communication for business inquiries, indicating readiness for partnerships
  • Consistent content showcasing personal style and travel experiences
  • Strong sense of personal branding, beneficial for consistent brand messaging
  • Features luxury items, suggesting potential for collaborations with high-end brands
Estimated Collaboration Fee: $31K~$64K

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