dimaspratama20 - Macro Motorsports Influencer from Indonesia

AI-Based Influencer Analysis | Macro (154K) | Partnership Guide • Est. $3.1K-$5.2K • 3 Similar Influencers
📊 AI Analysis • As of October 28, 2025 • WhoTag.ai

@dimaspratama20 Influencer Analysis

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Followers 154,811
Engagement Rate 0.24%
Viral Reach Rate 19.90%
Location Indonesia/Japan
Influencer Tags
#MotoGP #RacingLife #AthleteLife #TeamWork #FuelYourPassion

💡 Profile Overview

Dimas Ekky Pratama is a professional motorcycle racer and brand ambassador known for his participation in Moto2 GP. His content showcases his racing career, training, and collaborations with brands like MS Glow For Men. He appeals to audiences interested in motorsports, fitness, and the lifestyle of a professional athlete, making him a reliable partner for brands in related industries.

Personal Brand

Dimas Ekky Pratama distinguishes himself through his authentic identity as a Moto2 GP racer, offering brands access to a highly engaged motorsports audience. Unlike typical lifestyle influencers, his expertise and participation in professional racing provide a unique platform for endorsements, lending credibility and authority. His content is not just aspirational but rooted in the tangible realities of a demanding athletic career, setting him apart from competitors who may lack his specific domain expertise. His content strategy effectively targets motorsports enthusiasts and fitness-conscious individuals. By showcasing his training regimen, race experiences, and team interactions, he fosters a strong connection with his audience. The inclusion of personal life elements, such as family and travel, broadens his appeal and makes him relatable. This approach resonates with individuals who admire dedication, athleticism, and a balanced lifestyle, creating a loyal following. Dimas's authenticity stems from his genuine passion for motorsports and his transparent portrayal of the challenges and triumphs of his career. Brands seeking partnerships should leverage this authenticity by integrating products seamlessly into his existing content, focusing on how they support his athletic performance or enhance his lifestyle. Collaborations should emphasize genuine use and benefits, reinforcing his credibility and resonating with his engaged audience.

Collaboration Opportunities

**SPORTS (+++):** High collaboration readiness. Dimas's primary focus on motorsports, particularly motorcycle racing, makes him an ideal partner for sports-related brands. He excels in showcasing athletic performance and gear. Potential partners include Red Bull, Puma Motorsport, and GoPro. Campaigns could feature training routines, race day vlogs, and product reviews. ROI is high due to his authentic athlete image and dedicated motorsports following. A potential challenge is ensuring the brand aligns with his established motorsports identity. **AUTOMOTIVE (++):** Medium collaboration readiness. While primarily focused on motorcycles, Dimas's involvement in motorsports extends to broader automotive interests. He could partner with brands specializing in performance parts, lubricants, or vehicle accessories. Examples include Pertamina Lubricants (already tagged), Shell, or automotive brands like Toyota or Honda. Campaigns could involve showcasing vehicle maintenance tips, performance driving experiences, or product integration in his racing activities. The challenge is ensuring the automotive content remains relevant to his core motorsports audience. **WELLNESS (++):** Medium collaboration readiness. Dimas's fitness training and active lifestyle present opportunities for wellness brands. He could partner with brands focused on sports nutrition, fitness equipment, or recovery products. Ideal partners include brands like Adidas, Under Armour, or local Indonesian fitness brands. Campaigns could showcase his training regimen, nutritional habits, and recovery methods. The challenge is balancing the wellness content with his primary motorsports focus. **FASHION (++):** Medium collaboration readiness. While his content often features racing gear, there's potential for collaborations with fashion brands, particularly those focused on athletic wear or casual apparel. He could partner with brands like Oakley (already tagged), Adidas, or local Indonesian streetwear brands. Campaigns could showcase his off-track style, travel outfits, or product integration in his daily life. The challenge is integrating fashion content authentically within his motorsports-centric brand.

Brand Collaboration Strengths

  • Strong focus on motorsports and fitness, appealing to a dedicated niche audience.
  • High-quality visual content, particularly dynamic action shots.
  • Established partnerships with brands like MS Glow For Men, indicating experience and reliability.
  • Authentically portrays an athlete's disciplined lifestyle, lending credibility to product endorsements.

Collaboration Considerations

  • Content is highly specialized in motorsports, which may limit its appeal for broader lifestyle brands.
  • Engagement rate is below average compared to follower count.

Estimated Collaboration Fees

Feed Post $1K~$2K
Story $232~$522
Reels $1K~$2K
Package $2K~$4K

Tags for Collaboration

  • Motorcycle Racing
  • Athlete Endorsements
  • Men's Grooming
  • Sports Lifestyle

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @dimaspratama20 is a macro-tier influencer with 154,811 followers, specializing in Motorsports, Fitness, Men's Grooming, Travel content.
Performance: 0.24% engagement rate with 19.90% viral reach rate.
Pricing: Package collaborations $2K~$4K. Individual posts $1K~$2K.
Alternatives: 3 similar influencers available: @marcmarquez93 ($121K~$251K), @vasan__enfielder ($21K~$44K), @chinobraxton ($32K~$67K).
Best For: Brands targeting young demographics interested in Motorsports, Fitness, Men's Grooming, Travel with aesthetic-focused campaigns.

Alternative Influencers

Powered by WhoTag.ai's recommendation intelligence

We discovered 3 alternative influencers with similar style to @dimaspratama20 through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@marcmarquez93
Marc Marquez, a MotoGP champion, differentiates himself from Dimas Ekky Pratama through his significantly larger follower base and global recognition. While both influencers operate within the motorsports niche, Marquez's mega-influencer status provides a broader reach and potentially higher impact for brand collaborations. Marquez's content focuses on his professional racing career, victories, and team affiliations, appealing to a wide audience of motorsports enthusiasts. His brand collaborations, such as with La Roche-Posay, demonstrate his ability to partner with diverse brands. In contrast, Pratama's reach is more regional, with a focus on the Indonesian motorsports scene and men's grooming. Marquez's established presence on the global stage and higher engagement rate make him a compelling alternative for brands seeking extensive exposure and credibility within the motorsports industry.

Unique Strengths

  • Massive global following and high engagement rate.
  • Proven track record as a MotoGP champion.
  • Established partnerships with diverse brands.
  • Strong visual branding and professional content.
Estimated Collaboration Fee: $121K~$251K
@vasan__enfielder
Vaikuntha Vasan, with a significantly larger follower base than Dimas, presents a different brand collaboration opportunity. While both influencers share a passion for motorcycles and automotive culture, Vasan's content also incorporates elements of entertainment and lifestyle, potentially broadening his appeal. Vasan's engagement rate is notably higher, suggesting a more active and responsive audience. He also has connections within the entertainment and business sectors, as evidenced by movie poster and business expo promotion. However, his content is heavily specialized in automotive and racing, which may limit appeal for brands outside these categories. His persona is strongly tied to a specific, high-energy image, which might not align with all brand tones.

Unique Strengths

  • Larger follower base providing greater reach.
  • Higher engagement rate indicating a more active audience.
  • Emerging presence in the entertainment industry.
  • Strong focus on motorcycle and automotive content.
Estimated Collaboration Fee: $21K~$44K
@chinobraxton
Chinobraxton, as an alternative influencer, presents a different approach to motorsports influencing compared to Dimas Ekky Pratama. While both are involved in motorsports, Chinobraxton focuses on extreme sports like dirt biking and motocross, coupled with a luxury lifestyle, appealing to an audience interested in adrenaline and high-end fashion. Dimas, on the other hand, centers on professional motorcycle racing and fitness, targeting a more sports-oriented demographic. Chinobraxton's content is characterized by high-quality visuals featuring action sports and luxury elements, while Dimas showcases a disciplined athlete's lifestyle. Chinobraxton's collaboration with Monster Energy indicates experience with major brands, whereas Dimas has partnerships with brands like MS Glow For Men. This makes Chinobraxton a premium option with a broader reach due to his lifestyle content, but potentially less focused on the specific motorsports niche.

Unique Strengths

  • Strong affiliation with a major brand (Monster Energy).
  • High-quality visual content featuring action sports and luxury elements.
  • Authentic portrayal of an athletic and opulent lifestyle.
  • Engagement with a dedicated niche audience interested in motorsports and urban culture.
Estimated Collaboration Fee: $32K~$67K

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