dersiimx - Macro Influencer specializing in Fashion & Beauty

AI-Based Influencer Analysis | Macro (223K) | Partnership Guide • Est. $7.3K-$12K • 3 Similar Influencers

@dersiimx Influencer Analysis

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Followers 223,668
Engagement Rate 2.7%
Viral Reach Rate 34.80%
Location France/USA
Influencer Tags
#GenderfluidFashion #ExperimentalStyle #BoldMakeup #UrbanFashion #TravelStyle

💡 Profile Overview

Dersim is a genderfluid digital creator known for their bold and experimental fashion and makeup artistry. Based in Paris, they engage a trend-conscious audience with visually striking content that blends alternative, Y2K, and coquette aesthetics. Their willingness to collaborate is evident through their business email and engagement with high-end beauty brands, making them a compelling influencer for brands seeking to connect with a diverse and visually sophisticated audience.

Personal Brand

Dersim distinguishes themselves through a genderfluid identity and avant-garde fashion sense, setting them apart from typical beauty influencers. Their experimental makeup artistry, blending pop culture, Y2K, and coquette aesthetics, creates a visually arresting and unique online presence. This bold approach, combined with a confident persona, carves a niche that resonates with audiences seeking unconventional beauty and style inspiration. Dersim's target audience likely comprises young adults and Gen Z individuals who value self-expression, creativity, and individuality. Their content strategy, focusing on visually rich posts and playful communication, effectively engages this demographic. The strength lies in Dersim's ability to translate complex fashion and beauty concepts into accessible and inspiring content, fostering a sense of community and shared artistic exploration. Dersim's authenticity stems from their consistent expression of individuality and artistic vision. Brands seeking partnerships should leverage Dersim's unique style and engagement with high-end beauty to create campaigns that celebrate diversity and self-expression. Actionable insights include co-creating limited-edition makeup collections or fashion lines that reflect Dersim's experimental aesthetic, appealing to their dedicated follower base.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness. Dersim's makeup artistry skills and brand mentions (Huda Beauty, Dior, Fenty Beauty) indicate strong potential. Excels in dramatic and experimental makeup, suitable for brands like NYX Cosmetics and KVD Beauty. Campaign opportunities include tutorials, product reviews, and avant-garde makeup looks. High ROI expected due to engaged audience and creative content. Potential challenge: ensuring brand alignment with Dersim's unconventional style. **FASHION (+++):** High collaboration readiness. Dersim's unique and bold fashion sense, blending Y2K and coquette styles, presents strong opportunities. Ideal for brands like Dolls Kill or UNIF, catering to alternative fashion. Collaboration opportunities include styling videos, outfit showcases, and trendsetting content. High ROI expected due to Dersim's trendsetter image. Potential challenge: balancing brand aesthetics with Dersim's experimental style. **LIFESTYLE (++):** Medium collaboration readiness. Dersim's urban exploration and travel interests offer potential for lifestyle brand partnerships. Suitable for brands like Polaroid (aligning with Y2K aesthetic) or urban-focused apparel brands like Champion. Campaign opportunities include showcasing products in urban settings and travel vlogs. Medium ROI expected as lifestyle content is secondary to fashion and beauty. Potential challenge: integrating lifestyle products seamlessly into Dersim's existing content. **LUXURY (++):** Medium collaboration readiness. Dersim's engagement with high-end beauty brands (Dior, Givenchy) and attendance at industry events suggest potential for luxury collaborations. Suitable for luxury beauty brands like Gucci Beauty or high-end fashion brands seeking to reach a younger, trend-conscious audience. Campaign opportunities include showcasing luxury products in creative makeup looks and styling videos. Medium ROI expected due to the niche appeal of luxury products to Dersim's audience. Potential challenge: ensuring authenticity and relevance in luxury brand collaborations.

Brand Collaboration Strengths

  • Unique and bold fashion sense offering a distinct aesthetic.
  • Strong makeup artistry skills with detailed product showcases.
  • Engagement with pop culture and music trends for relevant content.
  • Professional approach to content creation with high-quality visuals.

Collaboration Considerations

  • Content may not appeal to brands seeking a broad or mainstream audience due to its highly stylized and unconventional nature.
  • The genderfluid identity might be a consideration for brands with very specific target demographics.

Estimated Collaboration Fees

Feed Post $3K~$5K
Story $1K~$2K
Reels $3K~$7K
Package $5K~$11K

Tags for Collaboration

  • Genderfluid Fashion
  • Experimental Makeup
  • Pop Culture
  • Urban Lifestyle

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Needs Improvement
Profile: @dersiimx is a macro-tier influencer with 223,668 followers, specializing in Fashion, Beauty, Lifestyle, Pop Culture content.
Performance: 2.7% engagement rate with 34.80% viral reach rate.
Pricing: Package collaborations $5K~$11K. Individual posts $3K~$5K.
Alternatives: 3 similar influencers available: @0saeth ($3.17K~$6.56K), @kyluofficial2 ($2.00K~$4.14K), @d.ossgard ($814~$1682).
Best For: Brands targeting young demographics interested in Fashion, Beauty, Lifestyle, Pop Culture with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @dersiimx through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@0saeth
0saeth, a Korean-based creator, differentiates from dersiimx through a stronger emphasis on K-fashion and K-beauty, making them a potentially better fit for brands specifically targeting that market. While both creators showcase experimental fashion and beauty styles, 0saeth's content is more consistently focused on Korean trends and brands. 0saeth's engagement rate is lower, but their viral reach is significantly higher, suggesting a different audience dynamic. Dersiimx incorporates more diverse influences, including Y2K and coquette aesthetics, and has a broader international presence, while 0saeth's focus is more localized. Both creators demonstrate a willingness to collaborate, but 0saeth has explicit evidence of past brand partnerships, providing a clearer track record for potential collaborations.

Unique Strengths

  • Strong focus on K-fashion and K-beauty trends
  • High viral reach rate
  • Explicit evidence of past brand collaborations
  • Professional-quality visual content
Estimated Collaboration Fee: $3.17K~$6.56K
@kyluofficial2
Kylu Michael, while similar to Dersim in their focus on bold and artistic makeup, presents several key differentiators. Kylu's content is almost exclusively centered on makeup artistry, with a strong emphasis on product reviews and detailed application techniques, whereas Dersim incorporates fashion, travel, and pop culture into their content. Kylu's style leans towards avant-garde and drag-inspired looks, potentially appealing to a niche audience interested in experimental beauty. Dersim's genderfluid identity and incorporation of Y2K and coquette aesthetics broadens their appeal. Kylu's follower count is lower, and their engagement rate is significantly lower than Dersim's, suggesting a less active or responsive audience. However, Kylu's consistent tagging of beauty brands and professional contact email indicate a strong willingness to collaborate, positioning them as a 'Ready - Professional' influencer. While both creators exhibit luxury consumption patterns, Kylu's focus is more directly tied to beauty products, making them a potentially valuable partner for brands seeking detailed product showcases.

Unique Strengths

  • Strong expertise in makeup artistry, showcasing diverse and complex looks.
  • Maintains consistent engagement with a wide range of beauty brands, from high-end to accessible.
  • Provides clear and detailed product breakdowns in captions, offering valuable information to followers.
  • Exhibits a distinct visual style and confident self-presentation, creating a memorable brand persona.
Estimated Collaboration Fee: $2.00K~$4.14K
@d.ossgard
D.ossgard differentiates from Dersiimx through a more focused avant-garde and artistic approach to fashion and beauty. While both creators explore experimental styles, D.ossgard's content leans towards high-fashion editorial photography and a mysterious persona, often set against urban backdrops in cities like Hangzhou and Seoul. Dersimmx incorporates pop culture and a playful tone, D.ossgard maintains a more understated yet impactful communication style, emphasizing visual artistry. D.ossgard's modeling background and emphasis on visual aesthetics make them suitable for brands seeking a cutting-edge, artistic image, particularly within the beauty and fashion sectors. D.ossgard's smaller follower count may offer a more niche audience compared to Dersimmx's broader reach.

Unique Strengths

  • Demonstrates a distinct and consistent avant-garde aesthetic.
  • Exhibits strong modeling capabilities and a confident on-camera presence.
  • Creates high-quality, visually striking content with a professional photographic approach.
  • Shows willingness to collaborate, indicated by explicit bio statement.
Estimated Collaboration Fee: $814~$1682

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