deepakjoshi.102 - Mega Influencer in Mumbai

AI-Based Influencer Analysis | Mega (6.4M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers

@deepakjoshi.102 Influencer Analysis

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Followers 6,434,331
Engagement Rate 3.41%
Viral Reach Rate 67.05%
Location India
Influencer Tags
#DeepakJoshi #MensFashion #MumbaiLife #Trending #StyleInspiration

💡 Profile Overview

Deepak Joshi is a Mumbai-based actor and lifestyle influencer known for his trendy fashion and aspirational content. He cultivates a confident and expressive persona, engaging his audience with high-quality visuals and positive captions. With a dedicated business contact and past brand collaboration, he is well-positioned for commercial ventures.

Personal Brand

Deepak Joshi differentiates himself through a blend of acting aspirations and lifestyle content, setting him apart from purely fashion-focused influencers. His cinematic approach to content creation, coupled with his expressive personality, creates a unique visual appeal. The 'deepakians' community suggests a strong personal connection, further solidifying his position. His professional approach to brand collaborations, including a dedicated business contact, signals reliability and ease of partnership. Deepak Joshi's target audience likely comprises young, urban males aspiring to a stylish and confident lifestyle. His content strategy leverages trending reels, golden hour photography, and aspirational themes, effectively capturing their attention. The focus on men's fashion and grooming aligns with their interests, while glimpses into his acting journey add a layer of authenticity and relatability, fostering a strong sense of community. Deepak Joshi's authenticity stems from sharing his acting journey and personal style, creating a genuine connection with his audience. Brands seeking partnerships should leverage his visual storytelling skills and community engagement. Actionable insights include co-creating content that integrates the brand seamlessly into his lifestyle narrative, focusing on high-quality visuals and aspirational messaging to resonate with his 'deepakians'.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Deepak's content heavily focuses on men's fashion, including street style, formal wear, and accessories. His aspirational aesthetic makes him ideal for brands like Adidas, Puma, and local Indian brands like Raymond. Campaigns could include outfit showcases, style guides, and brand-sponsored photoshoots. High ROI due to his engaged audience and strong visual presentation. Potential challenge: Ensuring brand integration doesn't overshadow his personal style. **LIFESTYLE (++):** Medium collaboration readiness. Deepak's lifestyle content, showcasing his acting journey and personal interests, presents opportunities for brands in the aspirational living space. Suitable for collaborations with brands like Urban Company (home services), or Dapper Lane (lifestyle products). Campaigns could feature glimpses into his daily routine incorporating branded products. Medium ROI as lifestyle content is secondary to fashion. Challenge: Maintaining relevance to his core fashion-focused audience. **BEAUTY (++):** Medium collaboration readiness. Given his focus on grooming and past collaboration with The Man Company, there's potential for beauty brand partnerships, particularly in men's skincare and hair products. Ideal for brands like Beardo, Ustraa, or Bombay Shaving Company. Campaigns could include grooming routines, product reviews, and styling tutorials. Medium ROI, as beauty is not his primary focus, but his male audience is highly relevant. Challenge: Ensuring authenticity and avoiding overly promotional content. **LUXURY (++):** Medium collaboration readiness. Deepak's aspirational and trendy persona aligns well with luxury brands seeking to reach a younger, style-conscious audience. Suitable for collaborations with brands like Gucci, Louis Vuitton (fragrances/accessories), or premium Indian brands like Sabyasachi (menswear). Campaigns could feature him showcasing luxury items in his outfits and lifestyle. Medium ROI, as his audience may not be exclusively luxury-focused. Challenge: Maintaining accessibility and relatability while promoting high-end products.

Brand Collaboration Strengths

  • High engagement rate and loyal audience ('deepakians')
  • Versatile content covering fashion, lifestyle, and acting
  • Clear willingness to collaborate, with contact email provided
  • Experience with brand partnerships (e.g., The Man Company)

Collaboration Considerations

  • Content primarily focused on personal branding and aesthetic
  • Geographic focus on Mumbai and Indian cultural context

Estimated Collaboration Fees

Feed Post $32K~$60K
Story $8K~$18K
Reels $39K~$84K
Package $63K~$130K

Tags for Collaboration

  • Men's Fashion
  • Lifestyle Influencer
  • Grooming
  • Indian Influencer

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Average
Profile: @deepakjoshi.102 is a mega-tier influencer with 6,434,331 followers, specializing in Fashion, Lifestyle, Acting content.
Performance: 3.41% engagement rate with 67.05% viral reach rate.
Pricing: Package collaborations $63K~$130K. Individual posts $32K~$60K.
Alternatives: 3 similar influencers available: @vishalpandey_21 ($68K~$140K), @dhruvsharma.official ($14.79K~$30.56K), @tushuu_xx0 ($8.18M~$16.90M).
Best For: Brands targeting young demographics interested in Fashion, Lifestyle, Acting with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @deepakjoshi.102 through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@vishalpandey_21
Vishal Pandey differentiates himself from Deepak Joshi through a stronger emphasis on entrepreneurship, particularly through his brand Farq Official. While both influencers operate in the fashion and lifestyle space, Vishal showcases a more luxurious lifestyle, including international travel and high-end accessories. He also demonstrates a blend of traditional Indian culture with global fashion trends, offering a unique perspective. Vishal's content often features glimpses into his entrepreneurial journey, providing a different angle compared to Deepak's focus on acting and personal style. Furthermore, Vishal's engagement rate is slightly lower, but his follower count is higher, indicating a broader reach. He also actively participates in international events like Cannes, indicating global reach and aspirational content.

Unique Strengths

  • Stronger emphasis on entrepreneurship and brand building
  • More luxurious lifestyle and international travel content
  • Blend of traditional Indian culture with global fashion trends
  • Higher follower count, indicating broader reach
Estimated Collaboration Fee: $68K~$140K
@dhruvsharma.official
Dhruv Sharma, a men's fashion and lifestyle content creator from India, presents a compelling alternative to Deepak Joshi. While both influencers operate within the same niche and geographic region, Dhruv's engagement rate is significantly lower. However, Dhruv has collaborated with a broader range of brands, including Flipkart and Amazon, showcasing his versatility. Dhruv's content also extends to wellness and beauty, offering a wider scope for brand integration compared to Deepak's primarily fashion-focused content. Dhruv's role as a youth ambassador adds a layer of social consciousness to his profile, appealing to brands seeking partnerships with a purpose-driven influencer. His content is more promotional, which may be a better fit for brands seeking direct product endorsements.

Unique Strengths

  • Broader range of brand collaborations (Flipkart, Amazon, The Man Company)
  • Focus on wellness and beauty in addition to fashion
  • Role as a youth ambassador for social impact initiatives
  • Taller stature (6'1") which may be beneficial for certain fashion brands
Estimated Collaboration Fee: $14.79K~$30.56K
@tushuu_xx0
Tushuu Asif differentiates himself from Deepak Joshi by focusing primarily on hair and skincare, offering styling tips and product insights, whereas Deepak covers a broader lifestyle and acting niche. Tushuu's content is heavily centered around personal grooming, showcasing various hairstyles and care routines, making him ideal for brands in the beauty and grooming sector. While Deepak's content is more diverse, Tushuu's specialized focus allows for deeper engagement within his specific niche. Tushuu's engagement rate is also significantly higher, suggesting a more active and responsive audience. Both influencers are based in Mumbai and cater to a similar demographic, but Tushuu's expertise in hair and skincare provides a unique selling point for relevant brands.

Unique Strengths

  • High engagement rate within a focused niche
  • Strong emphasis on hair and skincare content
  • Visually appealing and aesthetic presentation
  • Openness to collaborations and promotions
Estimated Collaboration Fee: $8.18M~$16.90M

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