darckmarie - Gothic Beauty Creator & Alternative Fashion in Bogota

AI-Based Influencer Analysis | Macro (805K) | Partnership Guide • Est. $18.2K-$30.1K • 3 Similar Influencers
📊 AI Analysis • As of October 26, 2025 • WhoTag.ai

@darckmarie Influencer Analysis

Powered by WhoTag.ai's influencer intelligence

Followers 805,772
Engagement Rate 3.35%
Viral Reach Rate 52.03%
Location Colombia
Influencer Tags
#GothicFashion #DarkAesthetic #AltBeauty #EdgyStyle #CreativeMakeup

💡 Profile Overview

Maria Algecira, known as darckmarie, is a Colombian content creator specializing in gothic beauty, alternative fashion, and artistic lifestyle content. She captivates a niche audience with her edgy style, dramatic makeup, and unique visual aesthetic. With professional management, she is well-positioned for brand collaborations seeking a distinctive and artistic influencer.

Personal Brand

Maria Algecira, known as darckmarie, differentiates herself through a highly curated gothic and alternative aesthetic, setting her apart from mainstream lifestyle influencers. Her expertise in visual artistry, including dramatic makeup, unique hair styling, and photo editing, creates a distinctive and recognizable brand. The consistent use of split-dyed hair, edgy fashion, and mood-driven visuals establishes a strong niche identity. This focus allows her to capture the attention of a specific audience interested in unconventional beauty and dark aesthetics, offering brands a unique avenue to reach this demographic. Darckmarie's target audience is drawn to her artistic expression and edgy style, finding inspiration in her creative makeup and alternative fashion choices. Her content strategy effectively leverages visually striking imagery and a mysterious tone, fostering engagement and loyalty. The consistent thematic content, combined with personal touches in captions, strengthens the connection with her followers. This approach resonates with individuals seeking self-expression and belonging within a community that appreciates dark aesthetics and unconventional beauty standards. Darckmarie's authenticity stems from her genuine passion for the gothic and alternative lifestyle, evident in her consistent aesthetic and artistic expression. Brands seeking partnerships should prioritize collaborations that align with her established visual identity and niche audience. Actionable insights include campaigns focused on creative makeup tutorials, alternative fashion showcases, or urban exploration content, ensuring a seamless integration with her existing brand and resonating authentically with her followers. Brands should also leverage her expertise in photo editing and visual artistry to create compelling and unique campaign assets.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness due to darckmarie's expertise in creative makeup and hair styling. Her dramatic makeup looks and unique hair dyeing techniques make her an ideal partner for brands specializing in alternative beauty products, such as colored hair dyes, special effects makeup, and gothic-inspired cosmetics. Potential brand partners include Manic Panic, Mehron, and Black Moon Cosmetics. Campaigns could focus on tutorials, product demonstrations, and themed makeup challenges, promising high engagement and ROI. Potential challenge lies in ensuring product alignment with her established dark aesthetic. **FASHION (++):** Medium collaboration readiness, driven by her edgy and alternative fashion sense. She frequently showcases gothic and streetwear-inspired outfits, making her suitable for brands targeting a similar aesthetic. Ideal partners include Killstar, Dolls Kill, and local alternative fashion boutiques. Collaboration opportunities include outfit showcases, styling tips, and themed fashion challenges. ROI can be optimized by focusing on brands that align with her existing style. The main challenge is ensuring the brand's aesthetic complements her distinct personal brand without overshadowing it. **LIFESTYLE (+):** Low collaboration readiness, but with potential for growth. While not her primary focus, darckmarie's artistic expression and urban exploration interests open doors for collaborations with brands that align with her overall aesthetic. Suitable brands could include those specializing in unique home decor, art supplies, or urban exploration gear. Potential campaigns could involve showcasing artistic workspaces, creating mood boards, or documenting urban adventures. ROI may be lower compared to beauty and fashion, but can be improved by focusing on products that complement her existing content. The main challenge is integrating lifestyle products seamlessly into her established visual brand.

Brand Collaboration Strengths

  • Strong visual aesthetic and creative direction for unique brand content.
  • Engages a niche audience interested in alternative fashion and beauty.
  • Professional management ensures structured and organized collaborations.
  • High viral reach rate indicates potential for widespread content visibility.

Collaboration Considerations

  • Highly stylized content may not align with mainstream or family-friendly brands.
  • Captions are primarily in Spanish, potentially limiting reach for global campaigns.

Estimated Collaboration Fees

Feed Post $11K~$20K
Story $3K~$6K
Reels $13K~$28K
Package $21K~$43K

Tags for Collaboration

  • Gothic Fashion
  • Alternative Beauty
  • Edgy Lifestyle
  • Creative Makeup

Want to discover more influencer profiles?
Explore WhoTag.ai

Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Average
Profile: @darckmarie is a macro-tier influencer with 805,772 followers, specializing in Beauty, Fashion, Lifestyle, Art content.
Performance: 3.35% engagement rate with 52.03% viral reach rate.
Pricing: Package collaborations $21K~$43K. Individual posts $11K~$20K.
Alternatives: 3 similar influencers available: @gvtrvtxo ($21K~$45K), @lucidgh0stz ($599~$1.2K), @cristaltears ($298~$616).
Best For: Brands targeting young demographics interested in Beauty, Fashion, Lifestyle, Art with aesthetic-focused campaigns.

Alternative Influencers

Powered by WhoTag.ai's recommendation intelligence

We discovered 3 alternative influencers with similar style to @darckmarie through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@gvtrvtxo
gvtrvtxo, also known as 𝔓𝔥𝔬𝔢 𝔐𝔞𝔱𝔱𝔞𝔩𝔬, is a digital creator specializing in gothic and alternative fashion and makeup. Unlike darckmarie, who is based in Colombia and creates content primarily in Spanish, gvtrvtxo's location is not specified, and their content is in English. Gvtrvtxo has a smaller following (84K vs. 805K) but a higher engagement rate (4.57% vs. 3.35%). While both influencers share a similar aesthetic, gvtrvtxo has a proven track record of brand collaborations, including Hot Topic, TTD Eye, and Punk Rave, indicating more experience with formal brand partnerships. Gvtrvtxo's content also includes glimpses into her daily life and interests, such as her pets and thrifting finds, offering a more personal touch compared to darckmarie's stylized content.

Unique Strengths

  • Strong expertise in alternative and gothic makeup artistry
  • Proven track record of brand collaborations
  • High engagement rate with her audience
  • Content includes personal touches, such as pets and thrifting finds
Estimated Collaboration Fee: $21K~$45K
@lucidgh0stz
Lucidgh0stz, with a smaller following than darckmarie, presents a similar gothic and alternative aesthetic, focusing on dark fashion, makeup, and tattoo art. While darckmarie has professional management and a broader reach, Lucidgh0stz offers a more intimate and personal connection with her audience, showcasing her individual style and experiences. Lucidgh0stz's content is heavily focused on self-portraits and personal expression, whereas darckmarie's content includes a wider range of artistic and lifestyle elements. Lucidgh0stz may be a suitable alternative for brands seeking a more authentic and niche collaboration, particularly those interested in tattoo culture and edgy fashion. However, her lack of explicit collaboration signals and smaller reach should be considered.

Unique Strengths

  • Strong and consistent gothic/alternative aesthetic
  • High-quality self-portraits and personal branding
  • Unique visual element with extensive tattoo art
  • Authentic personal expression through fashion and makeup
Estimated Collaboration Fee: $599~$1.2K
@cristaltears
Cristaltears, based in Spain, presents a similar gothic beauty and alternative fashion aesthetic to darckmarie, but with a significantly smaller following. While both influencers cater to a niche audience interested in dark aesthetics, Cristaltears demonstrates a more explicit history of brand collaborations, particularly with alternative fashion brands like Killstar. This suggests a greater readiness and experience in executing sponsored content. Cristaltears' content also showcases a broader range of interests, including occult themes, tattoos, and concert life, potentially offering brands a wider scope for integration. However, her lower engagement rate compared to darckmarie might be a consideration for brands prioritizing high interaction metrics. Cristaltears' location in Spain could also be a factor for brands targeting specific geographic markets.

Unique Strengths

  • Demonstrates a consistent gothic and alternative aesthetic.
  • Actively engages in brand collaborations with alternative fashion brands.
  • Showcases a broader range of interests, including occult themes and concert life.
  • Explicitly states willingness to collaborate in her bio.
Estimated Collaboration Fee: $298~$616

Looking for more alternatives?

Find similar creators with detailed analytics.

Visit WhoTag.ai