cotacastelblanco - Macro Influencer & Lifestyle Expert in Chile

AI-Based Influencer Analysis | Macro (339K) | Partnership Guide • Est. $10.3K-$17.3K • 3 Similar Influencers
📊 AI Analysis • As of October 26, 2025 • WhoTag.ai

@cotacastelblanco Influencer Analysis

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Followers 339,154
Engagement Rate 1.26%
Viral Reach Rate 31.70%
Location Chile/Mexico
Influencer Tags
#ChileanActress #MotherhoodJourney #FamilyLife #FashionStyle #BeautyLover

💡 Profile Overview

Catalina Castelblanco is a Chilean actress and lifestyle content creator, known for sharing her personal life, motherhood journey, travels, and fashion choices. Her content features high-quality photography and a genuine portrayal of her diverse interests, appealing to a broad audience seeking authenticity and relatability. She is ready for professional brand collaborations, demonstrating versatility and a strategic approach to her personal brand.

Personal Brand

Catalina Castelblanco differentiates herself through a blend of professional polish and relatable motherhood content. Unlike many influencers who focus solely on one niche, she leverages her acting background to create high-quality, visually appealing content while simultaneously sharing authentic glimpses into her family life. This combination of aspirational and relatable elements sets her apart, offering brands a unique opportunity to connect with a diverse audience through a single influencer. Catalina's target audience likely consists of young women and mothers who appreciate fashion, beauty, and family-oriented content. Her content strategy excels at showcasing her versatile style and active lifestyle, resonating with those who aspire to a similar balance. The strength lies in her ability to seamlessly integrate brand mentions into her daily life, making endorsements feel organic and trustworthy. This approach fosters a strong connection with her followers, driving engagement and brand affinity. Catalina's authenticity stems from her genuine expressions of love for her family and her willingness to share personal experiences. Brands seeking partnerships should leverage her family-centered lifestyle and fashion-forward aesthetic. Actionable insights include collaborations focused on family travel, stylish everyday wear, or beauty products suitable for mothers. Emphasizing her genuine connection with her audience will maximize the impact of any brand partnership.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Catalina's versatile fashion sense, showcased through professional photoshoots and diverse styles (casual, swimwear, event wear, street style), makes her an ideal partner for fashion brands. She can effectively promote clothing, accessories, and footwear. Brands like Katto Jeans and Macarena Cortes Design are examples of past collaborations. Potential partnerships include Zara, H&M, and local Chilean designers. Campaigns could focus on seasonal collections, styling tips, and outfit inspiration, yielding high ROI. A potential challenge is ensuring consistent brand alignment across her diverse fashion choices. **BEAUTY (++):** Medium collaboration readiness. While not explicitly focused on beauty, Catalina incorporates makeup and hairstyling into her content, presenting opportunities for beauty brands. Her natural beauty and photogenic presence make her suitable for promoting skincare, makeup, and hair products. Brands like Wisteria and The Rosdwel Lab indicate existing interest. Potential partnerships include L'Oréal, Maybelline, and local Chilean beauty brands. Campaigns could involve makeup tutorials, skincare routines, and hair styling demonstrations. A challenge is developing more dedicated beauty-focused content to enhance engagement. **LIFESTYLE (++):** Medium collaboration readiness. Catalina's family-centered lifestyle and glimpses into her daily life create opportunities for lifestyle brands. Her content showcases aspects of motherhood, travel, and city exploration, making her suitable for promoting home goods, family products, and travel experiences. Potential partnerships include IKEA, Muji, and local Chilean lifestyle brands. Campaigns could feature home decor showcases, family activity promotions, and travel vlogs. A challenge is integrating lifestyle products seamlessly into her existing content without disrupting her core audience. **TRAVEL (++):** Medium collaboration readiness. Catalina's travel experiences and city explorations provide opportunities for travel-related brands. Her content showcases her enjoying different locations, making her suitable for promoting hotels, airlines, and travel agencies. Potential partnerships include LATAM Airlines, Booking.com, and local Chilean tourism boards. Campaigns could involve hotel reviews, destination guides, and travel tips. A challenge is expanding her travel content to include more diverse destinations and travel styles.

Brand Collaboration Strengths

  • Authentically portrays motherhood and family life, resonating with family-oriented audiences.
  • Consistently produces high-quality visual content, including professional photoshoots.
  • Demonstrates versatility in content, ranging from personal lifestyle to professional events and fashion.
  • Engages with fashion and beauty brands, showcasing products in a natural and appealing manner.

Collaboration Considerations

  • Content is primarily in Spanish, which may limit reach for global campaigns targeting non-Spanish speaking audiences.
  • Engagement rate is observed to be below average, which might be a consideration for brands prioritizing high interaction metrics.

Estimated Collaboration Fees

Feed Post $4K~$8K
Story $1K~$2K
Reels $5K~$11K
Package $8K~$16K

Tags for Collaboration

  • Chilean Actress
  • Motherhood Influencer
  • Lifestyle Creator
  • Family Focused

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @cotacastelblanco is a macro-tier influencer with 339,154 followers, specializing in Acting, Modeling, Lifestyle, Parenting, Fashion, Travel content.
Performance: 1.26% engagement rate with 31.70% viral reach rate.
Pricing: Package collaborations $8K~$16K. Individual posts $4K~$8K.
Alternatives: 3 similar influencers available: @mafebertero ($34K~$70K), @basauri ($18K~$38K), @camistuardo ($65K~$135K).
Best For: Brands targeting young demographics interested in Acting, Modeling, Lifestyle, Parenting, Fashion, Travel with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @cotacastelblanco through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@mafebertero
Mafe Bertero differentiates herself from Catalina Castelblanco through her strong focus on culinary content, particularly her participation in a cooking competition show, which provides a unique angle for brands in the food and beverage sector. While both are Chilean actresses and lifestyle influencers, Mafe's content is more centered around her personal experiences and daily life, creating a relatable and engaging persona. She also has a proven track record of brand partnerships with notable companies like Coca-Cola and Garnier, demonstrating her experience in collaborations. Mafe's higher engagement rate suggests a more active and responsive audience, potentially offering better visibility and interaction for brand campaigns. Her content is primarily in Spanish, similar to Catalina, but her diverse interests and engaging personality could appeal to a broader audience within the Latin American market.

Unique Strengths

  • Higher follower count (1.5M vs 339K) offering broader reach.
  • Stronger engagement rate (2.82% vs 1.26%) indicating a more active audience.
  • Proven track record of collaborations with major brands like Coca-Cola and Garnier.
  • Unique culinary focus due to participation in a cooking competition.
Estimated Collaboration Fee: $34K~$70K
@basauri
Begoña Basauri Díaz, with a larger follower base than Catalina Castelblanco, presents a strong alternative for brand collaborations, particularly those targeting family-oriented audiences. While both are Chilean actresses and lifestyle influencers, Begoña's content is more heavily focused on her role as a mother, sharing authentic family moments and parenting experiences. This specialization could be advantageous for brands in the childcare, family products, or related lifestyle sectors. Although her engagement rate is lower than Catalina's, her broader reach may compensate, depending on the campaign's objectives. Begoña's content also showcases a versatile style, ranging from casual to glamorous, making her suitable for various fashion and lifestyle brands. Her warm and authentic persona fosters a welcoming environment for brand integration, potentially leading to more genuine and impactful collaborations.

Unique Strengths

  • Larger follower base for broader reach
  • Strong focus on family and parenting content
  • Versatile style suitable for various brands
  • Warm and authentic persona for genuine collaborations
Estimated Collaboration Fee: $18K~$38K
@camistuardo
Camila Stuardo Jeria differentiates herself from Catalina Castelblanco through her established career as a TV host and actress, lending a higher degree of public recognition and professional polish to her content. While both influencers share a focus on family and lifestyle, Camila's content is more heavily influenced by her entertainment industry background, featuring behind-the-scenes glimpses of her acting projects and a more glamorous personal style. Camila's adoption of Mexican culture, combined with her Chilean roots, provides a unique cultural perspective that may appeal to a broader Latin American audience. Her higher engagement rate suggests a more interactive relationship with her followers, potentially offering brands a more responsive platform for campaigns. However, the absence of explicitly marked paid partnerships in her feed, compared to Catalina's collaborations, may indicate less experience with formal brand endorsements.

Unique Strengths

  • Strong public figure presence as a TV host and actress
  • Higher engagement rate compared to the target influencer
  • Bicultural perspective appealing to a broader Latin American audience
  • Professional and visually appealing content style
Estimated Collaboration Fee: $65K~$135K

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