cooheart - Fashion Artist & LGBTQ+ Advocate in Bangkok

AI-Based Influencer Analysis | Mega (2.8M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 26, 2025 • WhoTag.ai

@cooheart Influencer Analysis

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Followers 2,794,904
Engagement Rate 2.26%
Viral Reach Rate 30.21%
Location Thailand
Influencer Tags
#FashionStyle #UrbanExplorer #TravelGram #BangkokLife #TrendyLooks

💡 Profile Overview

EARTH KATSAMONNAT, known as cooheart, is an expressive artist and fashion icon with a confident, gender-fluid style. His content features high-quality fashion photography and urban exploration, appealing to a broad audience interested in trendy looks and LGBTQ+ advocacy. He is a 'Ready - Premium' collaborator, demonstrating a professional approach and strong engagement with fashion and lifestyle brands.

Personal Brand

Cooheart distinguishes himself through a blend of artistic expression and commercial viability, setting him apart from typical fashion influencers. His gender-fluid styling and confident presentation create a unique and aspirational image. The high production quality of his content, coupled with his androgynous appeal, positions him as a trendsetter. His focus on urban exploration and cultural experiences further enhances his brand, offering a broader lifestyle perspective beyond just fashion. This combination of factors allows him to resonate with a diverse audience seeking both style inspiration and personal expression. Cooheart's target audience likely comprises young, urban individuals interested in fashion, art, and self-expression, particularly those within the LGBTQ+ community. His content strategy effectively leverages high-quality visuals and trendy styles to capture attention. The playful and self-assured tone fosters engagement and creates a sense of community. By showcasing both street style and formal wear, he appeals to a wide range of fashion preferences, making his content relatable and inspiring for followers seeking to elevate their personal style. Cooheart's authenticity stems from his consistent expression of personal style and values, particularly his advocacy for LGBTQ+ pride. This genuine representation fosters trust and loyalty among his followers. For brand partnerships, it is crucial to align with brands that share his values of inclusivity and self-expression. Brands should leverage his artistic eye and styling expertise to create visually compelling campaigns that resonate with his audience. Focus on collaborations that showcase his unique style and allow him to maintain his authentic voice.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Cooheart's content is heavily fashion-focused, showcasing diverse styles from streetwear to formal wear. Ideal for brands like Adidas, Gucci, and local Thai designers. Expect high ROI through lookbooks, styling videos, and event appearances. Potential challenge: ensuring brand alignment with Cooheart's gender-fluid aesthetic. **BEAUTY (++):** Medium collaboration readiness. Cooheart incorporates skincare and makeup into his overall look, indicating an interest in beauty products. Suitable for brands like YSL Beauty, Laneige, and MAC Cosmetics. Opportunities include makeup tutorials and skincare routine showcases. Challenge: beauty content is secondary to fashion, requiring creative integration. **LIFESTYLE (++):** Medium collaboration readiness. Cooheart's content includes travel, cafe hopping, and urban exploration, presenting opportunities for lifestyle brand partnerships. Ideal for brands like Airbnb, cafes, and travel gear companies. Potential collaborations include travel vlogs and product placement in daily life content. Challenge: lifestyle content is less consistent than fashion, requiring strategic campaign planning. **LUXURY (++):** Medium collaboration readiness. Cooheart has collaborated with Mugler and showcased luxury brands like YSL and Palm Angels, demonstrating appeal to high-end consumers. Suitable for brands like Dior, Chanel, and Louis Vuitton. Potential collaborations include event coverage, product showcases, and brand ambassadorships. Challenge: maintaining authenticity and relatability while promoting luxury products.

Brand Collaboration Strengths

  • High-quality content production with diverse and expressive styling.
  • Clear and professional business contact information in bio.
  • Consistent engagement with fashion and lifestyle brands.
  • Strong personal brand with a confident and artistic persona.

Collaboration Considerations

  • Content primarily focuses on personal style, requiring explicit brand integration.
  • Captions are sometimes brief, potentially limiting detailed product storytelling.

Estimated Collaboration Fees

Feed Post $14K~$26K
Story $3K~$8K
Reels $17K~$37K
Package $27K~$57K

Tags for Collaboration

  • Fashion Icon
  • LGBTQ+ Advocate
  • Urban Explorer
  • Trendy Looks

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Needs Improvement
Profile: @cooheart is a mega-tier influencer with 2,794,904 followers, specializing in Fashion, Lifestyle, Arts, Travel, LGBTQ+ Advocacy content.
Performance: 2.26% engagement rate with 30.21% viral reach rate.
Pricing: Package collaborations $27K~$57K. Individual posts $14K~$26K.
Alternatives: 3 similar influencers available: @peemwasu.busofficial ($20.4K~$42.2K), @bbasjtr ($31K~$65K), @536_.ken ($42.1K~$87.1K).
Best For: Brands targeting young demographics interested in Fashion, Lifestyle, Arts, Travel, LGBTQ+ Advocacy with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @cooheart through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@peemwasu.busofficial
Peemwasu BUS differentiates from cooheart with a stronger focus on beauty and product integration, showcasing a polished urban aesthetic that blends high fashion with everyday styles. While both influencers operate in the Thai market and share a similar target audience interested in fashion and lifestyle, Peemwasu's content emphasizes beauty products, luxury accessories, and collaborations with a wider range of brands, including food and technology. Cooheart leans more towards artistic expression and LGBTQ+ advocacy. Peemwasu's higher engagement rate suggests a more interactive relationship with his followers, potentially offering brands a more direct channel for product promotion and feedback. His content also reflects a broader range of interests, including pets and snack reviews, which could appeal to a more diverse audience segment.

Unique Strengths

  • Higher engagement rate, indicating a more interactive audience.
  • Stronger focus on beauty and product integration.
  • Broader range of brand collaborations, including food and technology.
  • Content reflects diverse interests, appealing to a wider audience segment.
Estimated Collaboration Fee: $20.4K~$42.2K
@bbasjtr
Bbasjtr differentiates himself from cooheart through a broader range of content, incorporating not only fashion and lifestyle but also travel and culinary experiences. While cooheart focuses on a gender-fluid aesthetic and LGBTQ+ advocacy, Bbasjtr presents a more general trendy lifestyle, appealing to a wider audience interested in global trends and luxury consumption. Bbasjtr's content showcases a blend of urban sophistication and playful charm, often featuring stylish outfits in diverse locations, from cityscapes to beach resorts. He also demonstrates a keen interest in Japanese culture and has collaborated with brands like GrabFood and Carlyn Bag, indicating a versatile and professional approach to brand partnerships. While both influencers maintain high visual quality, Bbasjtr's slightly higher engagement rate and diverse content categories could offer brands a broader reach and more varied collaboration opportunities.

Unique Strengths

  • Higher engagement rate compared to the target influencer.
  • Broader content categories including fashion, travel, and food.
  • Strong interest in global trends and luxury consumption.
  • History of collaborations with diverse brands.
Estimated Collaboration Fee: $31K~$65K
@536_.ken
536_.ken differentiates himself from cooheart through a more focused approach on high-quality, professionally styled fashion content, often featuring luxury brands. While cooheart blends artistic expression with a gender-fluid aesthetic and LGBTQ+ advocacy, 536_.ken emphasizes a modern, urban style, aligning with current trends. Ken's affiliation with GMMTV provides a professional framework, suggesting a structured approach to brand collaborations. Cooheart's content is more diverse, including travel and event coverage, whereas Ken's is primarily fashion-centric. Ken's captions are often minimal and in Thai, potentially limiting global campaign versatility compared to cooheart's more varied communication. Ken's engagement rate is significantly higher, indicating a very active audience, but his follower count is lower. Both influencers are based in Thailand, but cooheart's content has a broader scope, while Ken's is more concentrated on fashion and personal style.

Unique Strengths

  • High engagement rate indicating an active audience.
  • Strong focus on professionally styled fashion content.
  • Affiliation with GMMTV, providing a professional framework.
  • Clear display of luxury brand preferences.
Estimated Collaboration Fee: $42.1K~$87.1K

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