cleo - Brazilian Actress & Fashion Icon (18.9M Followers)

AI-Based Influencer Analysis | Celebrity (19.0M) | Brand Partnerships • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 13, 2025 • WhoTag.ai

@cleo Influencer Analysis

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Followers 18,997,490
Engagement Rate 0.07%
Viral Reach Rate 17.90%
Location Brazil
Influencer Tags
#BrazilianCinema #FashionStyle #ArtistLife #LuxuryFashion #GlamorousLife

💡 Profile Overview

Cleo Pires is a prominent Brazilian actress and style icon known for her roles in Brazilian cinema and television. Her content showcases a glamorous lifestyle, high fashion, and personal moments, often featuring collaborations with luxury and fashion brands. She appeals to a broad audience interested in entertainment, fashion, and Brazilian culture, making her a compelling figure for luxury and lifestyle brands. She is ready for premium collaborations.

Personal Brand

Cleo Pires differentiates herself through the fusion of her established acting career and a strong fashion-forward presence. Unlike many influencers, she brings the credibility and recognition of a Brazilian actress to her online persona. This blend of entertainment and style creates a unique appeal, setting her apart from purely fashion or lifestyle influencers. Her association with Brazilian cinema and artistic endeavors further enhances her distinctiveness, attracting a sophisticated audience interested in both culture and fashion. Cleo's target audience is likely drawn to her aspirational lifestyle and confident self-expression. Her content strategy effectively leverages high-quality visuals and showcases her involvement in glamorous events and fashion collaborations. The strength of her content lies in its ability to portray a desirable lifestyle that resonates with followers interested in luxury fashion, Brazilian cinema, and the entertainment industry. Her expressive communication style fosters a connection with her audience, making her a relatable yet aspirational figure. Cleo's authenticity stems from her genuine involvement in the arts and her confident expression of personal style. Her established acting career provides a foundation of credibility that resonates with her audience. For brand partnerships, it is crucial to align with brands that complement her artistic background and luxury lifestyle. Actionable insights include focusing on collaborations that showcase her personal style and artistic expression, such as curated fashion collections or campaigns that highlight her involvement in film and entertainment.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Cleo's strong and versatile fashion sense, coupled with her glamorous aesthetic, makes her an ideal partner for fashion brands. She has demonstrated successful partnerships with brands like Boss and Vittal Calcados. Ideal for collaborations with luxury brands like Gucci and Prada, as well as contemporary brands like Schutz and Ellus. Campaign opportunities include fashion week appearances, styling tips, and brand ambassadorships. Potential challenge lies in maintaining relevance for brands targeting a more casual audience. **LUXURY (+++):** High collaboration readiness. Cleo embodies a luxury lifestyle, attending high-profile events and showcasing designer brands. Her aspirational image aligns well with luxury brands seeking to reach a sophisticated audience. She has demonstrated affinity for brands like YSL and Rabanne. Ideal for partnerships with luxury fashion houses, jewelry brands like Cartier, and high-end beauty brands. Campaign opportunities include exclusive event appearances, product endorsements, and social media campaigns. Potential challenge is ensuring authenticity and avoiding over-commercialization. **BEAUTY (++):** Medium collaboration readiness. While not her primary focus, Cleo's glamorous image and frequent appearances make her a suitable partner for beauty brands. She often showcases makeup and skincare looks in her content. Ideal for collaborations with high-end makeup brands like Dior and Chanel, as well as skincare brands focused on achieving a radiant complexion. Campaign opportunities include makeup tutorials, skincare routines, and product reviews. Potential challenge lies in competing with beauty-focused influencers and maintaining relevance for a beauty-specific audience. **LIFESTYLE (++):** Medium collaboration readiness. Cleo's content offers glimpses into her glamorous lifestyle, including travel, events, and personal interests. This presents opportunities for lifestyle brands seeking to align with her aspirational image. Ideal for collaborations with luxury travel brands, home decor brands, and premium beverage brands. Campaign opportunities include sponsored travel content, home styling tips, and event appearances. Potential challenge lies in integrating lifestyle content seamlessly into her existing fashion and entertainment-focused content.

Brand Collaboration Strengths

  • Established presence in the Brazilian entertainment industry, offering significant reach and credibility.
  • Maintains a high standard of visual content, consistently showcasing glamorous and professional aesthetics suitable for luxury brands.
  • Exhibits a strong and versatile fashion sense, making her an ideal partner for fashion and lifestyle brands.
  • Has a proven track record of successful paid partnerships, indicated by clear disclosure and integrated brand messaging.

Collaboration Considerations

  • Content is primarily focused on her personal life and the entertainment industry, which may limit its appeal for brands outside these specific niches.
  • The primary language used in her content is Portuguese, potentially limiting direct global reach without additional localization efforts.

Estimated Collaboration Fees

Feed Post $85K~$160K
Story $21K~$48K
Reels $102K~$223K
Package $167K~$345K

Tags for Collaboration

  • Brazilian Actress
  • Fashion Icon
  • Luxury Lifestyle
  • Entertainment Personality

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @cleo is a mega-tier influencer with 18,997,490 followers, specializing in Fashion, Entertainment, Lifestyle content.
Performance: 0.07% engagement rate with 17.90% viral reach rate.
Pricing: Package collaborations $167K~$345K. Individual posts $85K~$160K.
Alternatives: 3 similar influencers available: @brunamarquezine ($291K~$602K), @bellacampox ($75K~$155K), @agathaamoreiraa ($71K~$147K).
Best For: Brands targeting young demographics interested in Fashion, Entertainment, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @cleo through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@brunamarquezine
Bruna Marquezine, while similar to Cleo Pires as a Brazilian actress and fashion icon, presents several key differentiators for brand collaborations. Bruna boasts a significantly larger follower count, potentially offering broader reach. Her engagement rate is also notably higher, suggesting a more active and responsive audience. Bruna's content showcases a wider range of interests, including beauty, luxury lifestyle, and travel, making her suitable for a more diverse set of brands. She also has a proven track record of collaborating with major luxury brands, demonstrating her credibility and experience in the high-end market. While both influencers maintain a glamorous and sophisticated image, Bruna's content often includes more personal and joyful elements, fostering a stronger connection with her audience. Her fluency in both Portuguese and English also expands her potential for international campaigns.

Unique Strengths

  • Larger follower count for potentially broader reach
  • Higher engagement rate indicating a more active audience
  • Wider range of content themes appealing to diverse brands
  • Established partnerships with major luxury brands
Estimated Collaboration Fee: $291K~$602K
@bellacampox
Bella Campos, while having a smaller follower count (10M) compared to Cleo Pires (18.9M), boasts a significantly higher engagement rate (1.54% vs 0.07%). This suggests a more active and responsive audience, potentially offering better ROI for brand collaborations. Both influencers are Brazilian actresses with a focus on fashion and lifestyle, but Bella Campos' content appears to lean more towards a younger, trendier aesthetic, while Cleo Pires embodies a more established, luxury-oriented style. Bella's higher viral reach rate (46.04% vs 17.9%) indicates a greater potential for content to spread organically. While Cleo has a longer track record and established presence, Bella offers a fresh, dynamic appeal with strong audience interaction, making her a compelling alternative for brands targeting a younger demographic seeking authenticity and current trends.

Unique Strengths

  • Higher engagement rate indicating a more active audience.
  • Stronger viral reach rate suggesting greater organic content spread.
  • Focus on a younger, trendier aesthetic appealing to a different demographic.
  • Authentic portrayal of lifestyle fostering genuine connection with audience.
Estimated Collaboration Fee: $75K~$155K
@agathaamoreiraa
Agatha Moreira differentiates herself from Cleo Pires through a more diverse content portfolio that extends beyond acting to include beauty, travel, and lifestyle elements. While both are Brazilian actresses, Agatha's content showcases a broader range of interests, making her potentially appealing to brands in various sectors, including consumer electronics. Agatha's style is modern and sophisticated, with a strong emphasis on high-end fashion, aligning well with luxury brands. Her engagement rate is significantly higher than Cleo's, suggesting a more active and responsive audience. However, Agatha's follower count is lower, which may affect overall reach compared to Cleo. Both influencers have a 'Ready - Premium' collaboration tier, indicating their experience with brand partnerships.

Unique Strengths

  • Higher engagement rate, indicating a more active audience.
  • Diverse content portfolio including fashion, beauty, travel, and lifestyle.
  • Experience with technology brands, expanding collaboration opportunities.
  • Strong visual content standards with professional photography and styling.
Estimated Collaboration Fee: $71K~$147K

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