ckdeleon_ - Macro Lifestyle Influencer in Manila

AI-Based Influencer Analysis | Macro (407K) | Partnership Guide • Est. $6.6K-$10.9K • 3 Similar Influencers
📊 AI Analysis • As of October 26, 2025 • WhoTag.ai

@ckdeleon_ Influencer Analysis

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Followers 407,477
Engagement Rate 3.49%
Viral Reach Rate 57.27%
Location Philippines
Influencer Tags
#FashionStyle #TravelAdventures #LifestyleBlogger #BeautyLover #TechGadgets

💡 Profile Overview

CK De Leon is a versatile digital creator based in Manila, Philippines, known for her engaging content across fashion, travel, technology, and beauty. Her style blends casual chic with glamorous elements, appealing to a broad audience interested in lifestyle and aspirational content. She demonstrates a professional approach to content creation and brand partnerships, making her a valuable collaborator.

Personal Brand

CK De Leon distinguishes herself through a diverse content portfolio spanning fashion, travel, technology, and beauty, appealing to a broad audience. Her professional photoshoot quality, combined with relatable everyday lifestyle snippets, creates a unique blend of aspirational and accessible content. This positions her favorably against competitors who may focus solely on one niche or lack the same level of production value, making her a versatile partner for brands across various sectors. CK De Leon's content strategy effectively targets a young, fashion-conscious audience seeking inspiration and product recommendations. Her enthusiastic and relatable communication style fosters a sense of connection, driving engagement. The focus on Outfit Of The Day posts, travel experiences, and beauty tutorials caters directly to their interests, making her a trusted source for lifestyle advice and product discovery. This strategic alignment maximizes the impact of brand collaborations. CK De Leon's authenticity stems from her genuine enthusiasm and relatable personality, evident in her engaging content. Brands can leverage this by prioritizing collaborations that allow her to showcase products within her existing lifestyle, rather than forced endorsements. Actionable insights include co-creating content that highlights her personal experiences with the brand, fostering a stronger connection with her audience and enhancing the perceived authenticity of the partnership.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. CK De Leon's profile showcases a strong affinity for fashion, ranging from casual wear to formal attire, making her an ideal partner for clothing brands. She excels in promoting outfit ideas and styling tips. Potential brand partners include SHEIN, Zalora, and Uniqlo. Campaigns could focus on seasonal collections, style challenges, and product reviews. High ROI is expected due to her engaged audience and consistent fashion-related content. A potential challenge is ensuring brand alignment with her personal style. **BEAUTY (+++):** High collaboration readiness. CK De Leon frequently features makeup looks, skincare routines, and nail care, indicating a strong interest in beauty products. She excels in showcasing product application and providing honest reviews. Brands like Sephora, Maybelline, and local Filipino beauty brands would benefit from partnering with her. Campaign opportunities include product launches, tutorials, and beauty challenges. High ROI is anticipated due to her engaged audience and beauty-focused content. A potential challenge is maintaining authenticity amidst sponsored content. **TRAVEL (+++):** High collaboration readiness. CK De Leon's content frequently features travel experiences, including beach getaways and city explorations. She excels in showcasing destinations and providing travel tips. Potential brand partners include Agoda, Philippine Airlines, and local tourism boards. Campaigns could focus on destination promotions, travel gear reviews, and travel vlogs. High ROI is expected due to her adventurous lifestyle and engaged audience. A potential challenge is ensuring content relevance for a global audience. **TECHNOLOGY (++):** Medium collaboration readiness. CK De Leon has collaborated with tech brands like Realme and Techlife, indicating an openness to tech-related partnerships. She could excel in reviewing smartphones, gadgets, and accessories. Potential brand partners include Samsung, Huawei, and local tech retailers. Campaigns could focus on product demos, tech reviews, and lifestyle integration. Medium ROI is expected due to less frequent tech-focused content. A potential challenge is maintaining audience engagement with tech products.

Brand Collaboration Strengths

  • Maintains high visual content standards with professional styling and photography.
  • Creates engaging content across diverse themes including fashion, travel, technology, and beauty.
  • Provides clear and accessible contact information, indicating a proactive approach to business inquiries.
  • Exhibits a track record of successful collaborations with various brands.

Collaboration Considerations

  • Content focus is primarily centered on the Philippines and Southeast Asian context.
  • Some content features highly curated studio shoots, which might not align with brands seeking purely organic content.

Estimated Collaboration Fees

Feed Post $2K~$5K
Story $1K~$1K
Reels $3K~$6K
Package $5K~$10K

Tags for Collaboration

  • Fashion Influencer
  • Travel Blogger
  • Tech Reviewer
  • Beauty Enthusiast

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Average
Profile: @ckdeleon_ is a macro-tier influencer with 407,477 followers, specializing in Fashion, Travel, Technology, Beauty, Lifestyle content.
Performance: 3.49% engagement rate with 57.27% viral reach rate.
Pricing: Package collaborations $5K~$10K. Individual posts $2K~$5K.
Alternatives: 3 similar influencers available: @missjhenz ($1.40K~$2.89K), @stephferrer18 ($191~$394), @kkkye_ ($3.8K~$8.0K).
Best For: Brands targeting young demographics interested in Fashion, Travel, Technology, Beauty, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

Powered by WhoTag.ai's recommendation intelligence

We discovered 3 alternative influencers with similar style to @ckdeleon_ through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@missjhenz
Jenifer Balatico, or missjhenz, differentiates herself from CK De Leon through a more explicit focus on blog-style content and a strong emphasis on K-culture, particularly K-beauty and shopping in Korea. While both influencers cover fashion, beauty, and lifestyle, missjhenz provides more detailed product reviews and shopping guides, often including discount codes. Her content also emphasizes self-improvement and positive mindset, creating a brand centered on empowerment. Unlike CK De Leon's more diverse range of topics including technology and fitness, missjhenz concentrates on travel, food, and beauty, with a clear inclination towards Korean trends. This specialization allows her to cater to a specific niche audience interested in K-culture and practical lifestyle tips, making her a valuable partner for brands targeting this demographic.

Unique Strengths

  • Strong focus on K-culture and Korean brands, appealing to a specific niche audience.
  • Detailed product reviews and recommendations, including discount codes, driving conversions.
  • Strong personal brand centered on empowerment and positive mindset.
  • Explicitly promotes her blog, offering a different content consumption experience.
Estimated Collaboration Fee: $1.40K~$2.89K
@stephferrer18
Stephferrer18 differentiates herself from CK De Leon primarily through her follower count and engagement rate, operating at a micro-influencer level compared to CK's macro-influencer status. Steph focuses on beauty, fashion, and lifestyle content, similar to CK, but with a more intimate and personal approach. Her content showcases her personal style, cafe visits, and participation in sports like pickleball, creating a relatable and active urban lifestyle narrative. While CK's content often features professional photoshoots and brand collaborations, Steph's approach feels more organic and everyday. Steph also demonstrates an interest in luxury items, such as her Mini Cooper and Prada bag, appealing to a consumer base that appreciates or aspires to luxury. Her engagement rate is lower, but her viral reach rate is higher, suggesting a different audience dynamic. Overall, Steph offers a more accessible and relatable alternative for brands seeking a micro-influencer with a focus on beauty, fashion, and an active urban lifestyle.

Unique Strengths

  • Focuses on beauty, fashion, and lifestyle with a personal touch.
  • Showcases an active urban lifestyle, including sports and cafe culture.
  • Demonstrates an affinity for luxury items, appealing to a specific consumer base.
  • Has a high viral reach rate.
Estimated Collaboration Fee: $191~$394
@kkkye_
kkkye_ differentiates herself from ckdeleon_ through a stronger emphasis on K-beauty and Korean fashion trends, appealing to an audience specifically interested in Korean culture. While both influencers cover fashion and lifestyle, kkkye_ showcases a more minimalist and chic aesthetic, often featuring high-end brands and luxury travel experiences. Her content is heavily focused on self-care and wellness, with a strong emphasis on skincare routines and fitness. Unlike ckdeleon_, kkkye_'s content is less regionally focused on the Philippines, targeting a broader international audience interested in Korean trends. Her professional presentation and high-quality visuals make her a suitable alternative for brands seeking to tap into the K-beauty and fashion market.

Unique Strengths

  • Strong focus on K-beauty and Korean fashion trends
  • Minimalist and chic aesthetic with luxury brand collaborations
  • Emphasis on self-care, skincare routines, and fitness
  • Targets a broader international audience interested in Korean trends
Estimated Collaboration Fee: $3.8K~$8.0K

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