chiefilomeno - Fashion Icon & Actress in Manila

AI-Based Influencer Analysis | Mega (4.4M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 24, 2025 • WhoTag.ai

@chiefilomeno Influencer Analysis

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Followers 4,387,043
Engagement Rate 1.16%
Viral Reach Rate 31.03%
Location Philippines
Influencer Tags
#FilipinoActor #FashionInfluencer #GlamorousStyle #LuxuryLifestyle #BeautyIcon

💡 Profile Overview

Chie Filomeno is a prominent Filipino actor and fashion influencer known for her glamorous style and professional content. She frequently collaborates with high-end fashion and beauty brands, showcasing her versatile aesthetic and engaging her large audience with aspirational lifestyle posts. Her unique positioning as both an actor and influencer makes her an ideal partner for brands seeking broad visibility and credibility.

Personal Brand

Chie Filomeno distinguishes herself through her dual career as a mainstream actor and a high-fashion influencer, a combination that provides a unique competitive advantage. Unlike influencers solely focused on fashion, her acting career broadens her appeal and reach. Her content is characterized by professional-grade photoshoots and collaborations with high-end brands, positioning her as an authority in luxury fashion and beauty. This curated image sets her apart from influencers with a more casual or relatable aesthetic, appealing to a specific segment seeking aspirational content. Chie's target audience is likely composed of young, fashion-conscious individuals who aspire to a glamorous and luxurious lifestyle. Her content strategy effectively leverages high-quality visuals and collaborations with established brands to capture their attention. Her strengths lie in her ability to seamlessly blend her acting career with her influencer persona, creating a cohesive brand identity. This approach resonates with her audience, who view her as both a celebrity and a trusted source of fashion and beauty inspiration. Chie's authenticity stems from her consistent portrayal of a confident and glamorous lifestyle, aligning with her public persona as an actor. Brands seeking partnerships should leverage her established credibility in the high-fashion space. Actionable insights include focusing on long-term ambassadorships with luxury brands to reinforce her authority, and creating behind-the-scenes content showcasing her personality to enhance relatability while maintaining her aspirational image. Brands can also tap into her acting background for creative storytelling campaigns.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Chie's content heavily revolves around high fashion, designer collaborations, and street style, making her an ideal partner for brands like H&M, Plains and Prints, and luxury designers. Campaign opportunities include lookbooks, styling videos, and event appearances. High ROI is expected due to her influence on fashion trends and her aspirational style. Potential challenge lies in maintaining a balance between luxury and accessible fashion to cater to a broader audience. **BEAUTY (+++):** Strong collaboration readiness. Chie has demonstrated success in beauty partnerships, particularly with YSL Beauty. Her glamorous makeup looks and skincare routines make her suitable for brands like MAC Cosmetics, NARS, and local Filipino beauty brands. Campaign opportunities include makeup tutorials, skincare routines, and product reviews. High ROI is anticipated due to her influence on beauty trends. A potential challenge is ensuring authenticity in her beauty recommendations. **LUXURY (++):** Medium collaboration readiness. Chie's association with designer brands like Bvlgari, Ami Paris, and Mark Bumgarner positions her well for luxury collaborations. Ideal for brands in high-end fashion, jewelry, and lifestyle. Campaign opportunities include exclusive event appearances, product placements in photoshoots, and sponsored content showcasing luxury experiences. ROI is expected to be high, targeting affluent consumers. A potential challenge is ensuring the luxury content resonates with her broader audience. **LIFESTYLE (++):** Medium collaboration readiness. While fashion and beauty dominate her content, Chie's lifestyle as a glamorous urban professional presents opportunities for lifestyle brands. Suitable for partnerships with brands like coffee shops (Tipsy Pig), cafes, and home decor brands. Campaign opportunities include showcasing her daily routines, featuring lifestyle products in her content, and hosting events. ROI is expected to be moderate, as lifestyle content is not her primary focus. A potential challenge is integrating lifestyle products seamlessly into her existing content.

Brand Collaboration Strengths

  • Strong presence in high fashion and luxury lifestyle.
  • Consistently produces high-quality, professionally styled visual content.
  • Engages in public events and media appearances as an actor.
  • Maintains a glamorous and confident persona.

Collaboration Considerations

  • Content is heavily focused on fashion, beauty, and personal events.
  • Audience appears to be concentrated in the Philippines.

Estimated Collaboration Fees

Feed Post $22K~$41K
Story $5K~$12K
Reels $26K~$58K
Package $43K~$89K

Tags for Collaboration

  • Fashion
  • Beauty
  • Luxury Lifestyle
  • Filipino Influencer

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @chiefilomeno is a mega-tier influencer with 4,387,043 followers, specializing in Fashion, Beauty, Acting, Luxury Lifestyle, Event Hosting content.
Performance: 1.16% engagement rate with 31.03% viral reach rate.
Pricing: Package collaborations $43K~$89K. Individual posts $22K~$41K.
Alternatives: 3 similar influencers available: @juliabarretto ($79K~$163K), @sarahlahbati ($94K~$194K), @superjanella ($81K~$168K).
Best For: Brands targeting young demographics interested in Fashion, Beauty, Acting, Luxury Lifestyle, Event Hosting with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @chiefilomeno through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@juliabarretto
Julia Barretto, as an alternative to Chie Filomeno, presents a similar profile as a Filipino actress and influencer, but with a significantly larger follower base. While both influencers operate in the fashion, beauty, and lifestyle spaces, Julia's broader reach could offer greater visibility for brand collaborations. However, her engagement rate is slightly lower than Chie's, suggesting a potentially less active connection with her audience. Julia's content also leans more towards personal branding and aspirational lifestyle, which might require more creative integration for product placements compared to Chie's more direct fashion and beauty focus. Both influencers primarily cater to a Philippine audience, but Julia's larger following could extend brand awareness further within the region. Ultimately, the choice between Julia and Chie depends on the brand's priorities: broader reach versus potentially higher engagement and content alignment.

Unique Strengths

  • Larger follower base (11.9M vs 4.4M)
  • Established celebrity status in the Philippines
  • Versatile content covering beauty, fashion, travel, and lifestyle
  • Consistent track record of brand collaborations
Estimated Collaboration Fee: $79K~$163K
@sarahlahbati
Sarah Lahbati, with a larger follower base, presents a broader reach compared to Chie Filomeno. While both influencers operate in the fashion and beauty space, Sarah's content showcases a more global perspective, featuring collaborations with international brands and appearances at fashion weeks worldwide. This global appeal could be advantageous for brands seeking to target a wider audience beyond the Philippines. However, her engagement rate is significantly lower than Chie's, which may impact the effectiveness of brand collaborations. Sarah's content also includes family and travel, potentially diluting the focus on fashion and beauty, whereas Chie's content is more concentrated on these areas. Therefore, the choice between the two depends on the brand's specific goals: broader reach versus higher engagement and niche focus.

Unique Strengths

  • Larger follower base for broader reach
  • Global perspective with international brand collaborations
  • Strong presence in luxury fashion and beauty
  • Professional approach to brand ambassadorships
Estimated Collaboration Fee: $94K~$194K
@superjanella
Janella Salvador, with a larger follower base, offers a broader reach than Chie Filomeno. While both influencers operate in the fashion and beauty space, Janella incorporates more personal and family-oriented content, potentially appealing to a different segment of the audience. Janella's content also showcases travel experiences, adding another dimension to her lifestyle brand. Her engagement rate is lower than Chie's, which may impact campaign performance. However, Janella's established presence in the entertainment industry provides a unique platform for collaborations, particularly in film and music. Her content locations are primarily centered in the Philippines and Hong Kong, potentially limiting direct relevance for campaigns targeting other global regions. Overall, Janella Salvador is a well-established influencer with a strong personal brand, capable of delivering high-quality, aspirational content across multiple lifestyle categories.

Unique Strengths

  • Larger follower base for broader reach
  • Blend of fashion, beauty, travel, and family content
  • Established presence in the entertainment industry
  • High-quality, aspirational content
Estimated Collaboration Fee: $81K~$168K

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