ccarolinapg - Macro Influencer & Food/Beauty Content Creator

AI-Based Influencer Analysis | Macro (923K) | Partnership Guide • Est. $30.6K-$32.9K • 3 Similar Influencers
📊 AI Analysis • As of October 26, 2025 • WhoTag.ai

@ccarolinapg Influencer Analysis

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Followers 922,694
Engagement Rate 1.55%
Viral Reach Rate 44.61%
Location Spain
Influencer Tags
#Foodie #BeautyLover #TechEnthusiast #DailyLife #CookingReels

💡 Profile Overview

Carito Pérez is a Spanish content creator specializing in lifestyle, food, and beauty, known for her engaging short-form videos and relatable personality. Her content features easy recipes, honest product reviews, and glimpses into her daily life, appealing to a broad audience seeking authentic and humorous content. She is willing to collaborate and has a history of successful brand partnerships.

Personal Brand

Carito Pérez differentiates herself through her authentic and humorous approach to lifestyle content, particularly within the food and beauty niches. Her engaging short-form videos, featuring easy recipes and honest product reviews, stand out due to their relatable and approachable nature. The incorporation of modern trends, such as AI-generated recipes, further distinguishes her content and appeals to a tech-savvy audience, setting her apart from traditional lifestyle influencers. Carito's target audience likely consists of young adults and millennials interested in practical lifestyle tips, easy recipes, and honest beauty advice. Her content strategy excels at creating a sense of community and fostering genuine engagement. The focus on short-form video content aligns with current consumption trends, while her relatable personality and humorous tone make her content highly shareable and enjoyable. Carito's authenticity is evident in her down-to-earth persona and genuine passion for cooking, beauty, and technology. Brands seeking partnerships should leverage her relatability and trustworthiness to connect with her audience. Actionable insights include co-creating recipe content featuring specific food brands, developing skincare tutorials showcasing beauty products, or integrating tech reviews into her daily routine vlogs.

Collaboration Opportunities

**FOOD & BEVERAGE (+++):** High collaboration readiness. Carito's passion for cooking and creating easy recipes, especially desserts and healthy snacks, makes her an ideal partner for food and beverage brands. She can create engaging content featuring recipe integrations, product reviews, and cooking tutorials. Potential partners include brands like HelloFresh, Nestlé, and local Spanish food brands. Expect high ROI through increased brand awareness and product sales. A potential challenge is ensuring the recipes align with diverse dietary needs and preferences. **BEAUTY (+++):** Strong collaboration readiness, demonstrated by partnerships with Garnier and Yepoda. Carito's focus on practical skincare routines and product reviews makes her a valuable asset for beauty brands. She excels in promoting skincare products like micellar water and face rollers. Ideal partners include Sephora, L'Oréal, and Nivea. Campaigns can focus on skincare tutorials, product demonstrations, and beauty routine showcases. Maintaining transparency and avoiding over-promotion will be crucial for maintaining audience trust. **TECHNOLOGY (++):** Medium collaboration readiness. Carito's interest in consumer electronics, particularly cameras and AI tools for content creation, presents an opportunity for tech brands. She can create content reviewing cameras, showcasing AI-powered apps, and demonstrating how technology enhances her content creation process. Potential partners include Sony, Samsung, and Adobe. Campaigns can focus on product reviews, tutorials, and behind-the-scenes content. A challenge is ensuring the tech products align with her existing content style and audience interests. **LIFESTYLE (++):** Medium collaboration readiness. Carito's content showcasing her daily routines and independent living provides opportunities for lifestyle brands. She can integrate products related to home organization, daily essentials, and personal care. Potential partners include IKEA, Rituals, and local Spanish lifestyle brands. Campaigns can focus on product placements within her daily routines, home tours, and lifestyle tips. A challenge is ensuring the products seamlessly integrate into her existing content and maintain authenticity.

Brand Collaboration Strengths

  • Authentic and relatable content style fosters genuine audience connection.
  • Clear and professional disclosure practices build trust with followers.
  • Diverse content themes appeal to a broad market.
  • Consistent posting schedule and high-quality video production ensure reliable content delivery.

Collaboration Considerations

  • Content is primarily in Spanish, limiting reach for non-Spanish speaking audiences.
  • Engagement rate is below average, suggesting potentially lower audience interaction.

Estimated Collaboration Fees

Feed Post $12K~$23K
Story $3K~$7K
Reels $15K~$32K
Package $24K~$49K

Tags for Collaboration

  • Spanish Creator
  • Foodie
  • Beauty Enthusiast
  • Lifestyle Blogger

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Average
Profile: @ccarolinapg is a macro-tier influencer with 922,694 followers, specializing in Food, Beauty, Lifestyle, Tech content.
Performance: 1.55% engagement rate with 44.61% viral reach rate.
Pricing: Package collaborations $24K~$49K. Individual posts $12K~$23K.
Alternatives: 3 similar influencers available: @buendibeauty ($2.2K~$4.5K), @cucuruchodelimon ($885~$1.8K), @carolainoo ($509~$1.05K).
Best For: Brands targeting young demographics interested in Food, Beauty, Lifestyle, Tech with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @ccarolinapg through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@buendibeauty
Buendibeauty, also known as Carmen, differentiates herself from Carito Pérez through a more focused approach on beauty and skincare, with a particular emphasis on creating visually appealing, "aesthetic" content. While both influencers cater to a Spanish-speaking audience and share lifestyle elements, Carmen's content is more curated and centers around detailed skincare routines, product recommendations, and personal favorites. She also incorporates elements of fashion and reading into her lifestyle content. Carito, on the other hand, covers a broader range of topics, including food and tech, and presents her content with a more humorous and relatable tone. Carmen's engagement rate is slightly lower, but her specialized knowledge in beauty and skincare could be valuable for brands seeking a more targeted approach. Her content also reflects a value for self-care and well-being through skincare.

Unique Strengths

  • Demonstrates specialized knowledge in beauty and skincare products through detailed recommendations and authentic reviews.
  • Maintains a consistent aesthetic and positive tone, making content visually appealing and engaging for her audience.
  • Exhibits willingness and experience with brand collaborations, as evidenced by a professional contact email and a clear paid partnership post.
  • Fosters audience engagement by actively inviting comments and opinions on her shared content.
Estimated Collaboration Fee: $2.2K~$4.5K
@cucuruchodelimon
Cucuruchodelimon differentiates herself from Carito Pérez primarily through her smaller follower count and more focused content. While both creators are Spanish and cover lifestyle and beauty, Cucuruchodelimon places a stronger emphasis on product reviews, unboxing videos, and everyday consumer goods, often featuring her pet dog. Carito Pérez, on the other hand, incorporates more cooking and tech-related content. Cucuruchodelimon's engagement rate is higher, suggesting a more interactive audience, but her viral reach is lower. She also collaborates with a wider range of smaller brands, particularly those in the subscription box sector, while Carito has partnered with larger brands like Garnier and Yepoda. Cucuruchodelimon's content is more UGC-focused, making her suitable for brands seeking authentic, relatable endorsements of everyday products.

Unique Strengths

  • Higher engagement rate compared to the target influencer.
  • Strong focus on product reviews and unboxing videos.
  • Active collaboration with a diverse range of smaller brands.
  • UGC-focused content style for authentic endorsements
Estimated Collaboration Fee: $885~$1.8K
@carolainoo
Caro Lainoo, while having a smaller following (19.7K) compared to Carito Pérez (923K), offers a more focused approach to beauty, skincare, and hair care, making her suitable for brands targeting a niche audience within these areas. Unlike Carito, who covers a broader range of lifestyle topics including food and tech, Caro's content is heavily concentrated on beauty and personal care, potentially attracting a more dedicated audience interested in these specific topics. Caro's content also features her children, which may appeal to brands targeting mothers. While Carito's engagement rate is below average, Caro's is also below average, indicating a potential area for improvement in audience interaction. Caro's language is primarily Spanish, similar to Carito, but she also speaks some Italian, potentially expanding her reach slightly. Caro's collaboration tier is 'Ready - Professional', similar to Carito, suggesting a professional approach to brand partnerships.

Unique Strengths

  • Specializes in beauty, skincare, and hair care, offering a focused niche.
  • Content features her children, appealing to brands targeting mothers.
  • Demonstrates expertise in product reviews and usage demonstrations.
  • Maintains high visual content quality with clear and engaging visuals.
Estimated Collaboration Fee: $509~$1.05K

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