camihoms - Mega Influencer specializing in Fashion & Beauty

AI-Based Influencer Analysis | Mega (1.3M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers

@camihoms Influencer Analysis

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Followers 1,307,240
Engagement Rate 3.42%
Viral Reach Rate 71.61%
Location Argentina
Influencer Tags
#FashionStyle #BeautyLover #FamilyLife #TravelAdventures #LifestyleBlogger

💡 Profile Overview

Cami Homs is a glamorous Argentinian lifestyle influencer and devoted mother known for her sophisticated fashion sense, beauty expertise, and authentic portrayal of family life. Her content blends aspirational style with genuine family moments, making her appealing to brands targeting a sophisticated, family-conscious, and fashion-forward demographic. With professional management, she is well-positioned for strategic brand partnerships, particularly within the Spanish-speaking market.

Personal Brand

Cami Homs differentiates herself through a blend of high fashion and relatable family life, a unique positioning compared to purely fashion or mommy bloggers. Her sophisticated style, combined with her Argentinian heritage, offers a distinct appeal within the Spanish-speaking market. The confirmed collaborations with major beauty and baby brands like La Roche-Posay, L'Oreal Paris, and Nutrilon demonstrate her credibility and influence in these sectors. Her curated aesthetic and professional management further set her apart, ensuring brand alignment and polished content. Cami Homs' target audience likely consists of women aged 25-45, interested in fashion, beauty, and family lifestyle. Her content strategy effectively leverages aspirational imagery and relatable motherhood moments, fostering a strong sense of connection. The high engagement rate of 3.42% indicates a loyal and responsive following. Her strengths lie in seamlessly integrating brand mentions into her daily life, making product recommendations feel organic and trustworthy. Her focus on both glamour and family resonates deeply with her audience's values. Cami Homs projects authenticity through her genuine portrayal of family life and her consistent personal style. Brands seeking partnerships should leverage her ability to connect with her audience on an emotional level. Actionable insights include co-creating content that highlights her personal experiences with the brand's products, focusing on storytelling, and emphasizing the practical benefits for busy mothers. Given her interest in blonde hair care and anti-blemish products, brands in these categories could explore long-term ambassadorships.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Cami Homs consistently showcases her sophisticated style, making her an ideal partner for both established and emerging fashion brands. She excels in evening wear, casual chic, and designer fashion, demonstrated by collaborations with Isostasia Denim and mentions of Olivera Atelier. Potential partners include Adidas, Miu Miu, and local Argentinian designers. Expect high ROI through outfit posts, styling tips, and event appearances. A potential challenge is ensuring brand alignment with her personal style. **BEAUTY (+++):** Strong collaboration readiness. Cami's expertise in makeup artistry, hair styling, and skincare routines makes her a valuable asset for beauty brands. Her collaborations with La Roche-Posay, L'Oreal Paris, and Schwarzkopf highlight her appeal in this sector. Ideal partners include Sephora, Dior Beauty, and local Argentinian beauty brands. Campaign opportunities include tutorials, product reviews, and skincare routines. A challenge may be managing authenticity with sponsored content. **LIFESTYLE (++):** Medium collaboration readiness. Cami's portrayal of family life and travel adventures presents opportunities for lifestyle brands. She excels in family travel and home-related content. Potential partners include travel agencies, hotels, and home decor brands. Campaign opportunities include travel vlogs, home tours, and family-focused content. A challenge may be integrating lifestyle products seamlessly into her existing content. **LUXURY (++):** Medium collaboration readiness. Given her sophisticated style and designer brand mentions (Miu Miu), Cami has potential for luxury brand collaborations. She could partner with high-end fashion, beauty, or travel brands. Campaign opportunities include showcasing luxury products in her daily life and attending exclusive events. A challenge may be ensuring the luxury collaborations align with her relatable motherhood image.

Brand Collaboration Strengths

  • Strong engagement rate (3.42%) indicates an active and responsive audience.
  • Large follower base (1.3M+) provides significant brand exposure.
  • Content focuses on fashion, beauty, family, and travel, offering diverse collaboration opportunities.
  • Professional management suggests reliability and strategic approach to partnerships.

Collaboration Considerations

  • Content is primarily in Spanish, potentially limiting reach to non-Spanish speaking audiences.
  • Heavy focus on personal life and children may not suit all brands.

Estimated Collaboration Fees

Feed Post $9K~$17K
Story $2K~$5K
Reels $11K~$24K
Package $18K~$37K

Tags for Collaboration

  • Fashion
  • Beauty
  • Family Lifestyle
  • Travel

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Average
Profile: @camihoms is a mega-tier influencer with 1,307,240 followers, specializing in Fashion, Beauty, Parenting, Travel, Lifestyle content.
Performance: 3.42% engagement rate with 71.61% viral reach rate.
Pricing: Package collaborations $18K~$37K. Individual posts $9K~$17K.
Alternatives: 3 similar influencers available: @luisanalopilato ($109K~$227K), @agustinacherriok ($52K~$108K), @sabrinagarciarena ($33K~$69K).
Best For: Brands targeting young demographics interested in Fashion, Beauty, Parenting, Travel, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @camihoms through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@luisanalopilato
Luisana Lopilato differentiates herself from Cami Homs primarily through her established career as an actress and model, bringing a higher level of celebrity status and broader appeal. While both influencers focus on family-oriented content, Luisana's content is heavily influenced by her professional endeavors, including film projects and fashion shoots, which provides a unique behind-the-scenes perspective. Her bilingual approach (Spanish and English) also broadens her potential audience reach compared to Cami's primarily Spanish content. However, Luisana's engagement rate is lower than Cami's, which may impact campaign performance. Luisana's content showcases a blend of aspirational celebrity life with down-to-earth family values, making her an ideal partner for brands seeking authenticity and broad appeal.

Unique Strengths

  • Established actress and model with a strong public presence
  • Bilingual content (Spanish and English) broadens audience reach
  • High-quality visual content with professional photography and styling
  • Authentic and family-oriented persona appeals to a wide demographic
Estimated Collaboration Fee: $109K~$227K
@agustinacherriok
Agustina Cherri, as an alternative to Cami Homs, presents a similar profile as an Argentinian influencer focused on family and lifestyle content. However, Agustina distinguishes herself through her established career as an actress, lending a different kind of credibility and appeal to her collaborations. While both influencers cater to a Spanish-speaking audience and share content related to fashion, beauty, and family, Agustina's acting background and slightly older age range (35-39) may attract a slightly different demographic. Her engagement rate is lower than Cami Homs, but her follower count is significantly higher, suggesting a broader reach but potentially less direct interaction with her audience. Agustina's content also showcases a blend of professional photoshoots and personal moments, offering brands a versatile platform for integration.

Unique Strengths

  • Strong professional background as an actress, lending credibility and broad appeal to her content.
  • Consistently produces high-quality, visually appealing content suitable for diverse brand campaigns.
  • Exhibits versatility in showcasing various product categories, from fashion and beauty to lifestyle and family-oriented items.
  • Authentic portrayal of family life and personal interests creates a relatable and trustworthy connection with her audience.
Estimated Collaboration Fee: $52K~$108K
@sabrinagarciarena
Sabrina Garciarena differentiates herself from Cami Homs through her established career as an actress, which adds a layer of credibility and professionalism to her influencer persona. While both influencers focus on family and lifestyle content, Sabrina's background in performing arts brings a unique perspective and potentially a different audience segment. Sabrina's content also showcases a broader range of interests, including wellness, photography, and interior design, which could attract brands beyond the typical fashion and beauty sectors. Furthermore, her representation by agencies in both Argentina and Spain suggests a wider reach and openness to international collaborations, setting her apart from Cami, who primarily targets a Spanish-speaking audience. However, Sabrina's lower engagement rate compared to Cami might be a point of consideration for brands seeking high audience interaction.

Unique Strengths

  • Established actress with a strong professional background
  • Broader range of interests beyond family and fashion
  • Representation by agencies in Argentina and Spain, indicating wider reach
  • Authentic family-oriented content appealing to a diverse audience
Estimated Collaboration Fee: $33K~$69K

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