c.hzrina - Macro Fashion Influencer & Beauty Professional

AI-Based Influencer Analysis | Macro (184.7K) | Partnership Guide • Est. $2K-$2.2K • 3 Similar Influencers
📊 AI Analysis • As of October 16, 2025 • WhoTag.ai

@c.hzrina Influencer Analysis

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Followers 184,728
Engagement Rate 11.12%
Viral Reach Rate 86.10%
Location Malaysia
Influencer Tags
#FashionStyle #BeautyInfluencer #TravelGram #ModestFashion #LifestyleBlogger

💡 Profile Overview

c.hzrina is a Malaysian fashion, beauty, and travel influencer focusing on modest fashion and contemporary beauty trends. She creates visually appealing content showcasing her personal style, makeup looks, and travel experiences. With a strong engagement rate and a clear interest in brand collaborations, she presents a professional and relatable image to her audience.

Personal Brand

This influencer distinguishes herself through a blend of Southeast Asian aesthetics, hijab fashion, and a trendy urban lifestyle. Her content stands out by showcasing modest fashion in contemporary settings, appealing to a specific niche within the broader fashion and beauty landscape. The combination of travel photography, cafe culture, and her personal style creates a unique visual identity, setting her apart from generic fashion or travel influencers. Her focus on hijab fashion further narrows her niche, making her a valuable asset for brands targeting this demographic. Her target audience likely consists of young, fashion-conscious women in Southeast Asia who appreciate modest fashion and are interested in beauty, travel, and lifestyle content. Her content strategy effectively leverages visually appealing imagery and relatable captions, fostering a sense of connection with her followers. The high engagement rate suggests that her content resonates strongly with her audience, indicating a successful understanding of their preferences and interests. Her consistent posting schedule and professional presentation further contribute to her success. Her personal authenticity is evident in her expressive communication style and willingness to share personal thoughts and feelings. This relatability fosters trust and credibility with her audience, making her an effective brand ambassador. For brand partnerships, it is crucial to align with brands that share her values of modesty, style, and cultural relevance. Brands should leverage her authentic voice and aesthetic to create engaging content that resonates with her audience, focusing on long-term collaborations to build trust and credibility.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Her consistent focus on hijab and modest fashion, coupled with her trendy urban style, makes her an ideal partner for brands like Uniqlo (for their modest wear line), local Southeast Asian brands specializing in modest fashion, and international brands looking to expand into this market. Campaign opportunities include outfit showcases, styling tutorials, and product reviews. Potential challenge: Ensuring brand alignment with her personal style and values. **BEAUTY (+++):** High collaboration readiness. Her makeup application and skincare routine content demonstrate a strong interest in beauty products. She's well-suited for collaborations with brands like Wardah Beauty (a popular Indonesian brand), Sephora (for showcasing a range of products), and Korean beauty brands targeting the Southeast Asian market. Campaign opportunities include makeup tutorials, skincare routine demonstrations, and product reviews. Potential challenge: Ensuring authenticity and transparency in product endorsements. **TRAVEL (++):** Medium collaboration readiness. Her travel photography and cafe visits offer opportunities for partnerships with travel-related brands. Ideal for collaborations with airlines like AirAsia (targeting Southeast Asian destinations), hotel chains like Marriott (for showcasing their properties in the region), and travel gear brands. Campaign opportunities include destination spotlights, travel vlogs, and product placements. Potential challenge: Ensuring content aligns with current travel restrictions and safety guidelines. **LUXURY (++):** Medium collaboration readiness. Her occasional features of luxury accessories, such as Coach and Dior, suggest an audience interested in premium products. She could partner with luxury brands like Louis Vuitton (for accessories), Chanel (for beauty products), or high-end travel destinations. Campaign opportunities include product showcases, brand ambassadorships, and exclusive event coverage. Potential challenge: Maintaining authenticity and relatability while promoting luxury items.

Brand Collaboration Strengths

  • Clearly expresses willingness for brand collaborations and reviews in her bio, providing multiple contact channels.
  • Consistently produces high-quality visual content with a strong aesthetic, suitable for showcasing products effectively.
  • Demonstrates a strong interest and consistent content in fashion, beauty, and travel, aligning with relevant brand categories.
  • Features luxury accessories in her posts, indicating an audience potentially interested in premium products.

Collaboration Considerations

  • Captions are often brief and lack detailed product descriptions or in-depth reviews, which might require more specific content briefs for campaigns.
  • Content locations are primarily within Southeast Asia and Taiwan, which might limit reach for global campaigns not targeting these specific regions.

Estimated Collaboration Fees

Feed Post $2K~$4K
Story $1K~$1K
Reels $3K~$6K
Package $4K~$9K

Tags for Collaboration

  • Fashion Brand Collaborations
  • Beauty Product Reviews
  • Travel Destination Features
  • Modest Fashion Campaigns

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @c.hzrina is a macro-tier influencer with 184,728 followers, specializing in Fashion, Beauty, Travel content.
Performance: 11.12% engagement rate with 86.10% viral reach rate.
Pricing: Package collaborations $4K~$9K. Individual posts $2K~$4K.
Alternatives: 3 similar influencers available: @nrrndhrh ($352~$728), @najehaha._ ($289~$598), @qhairunnajwa ($89~$184).
Best For: Brands targeting young demographics interested in Fashion, Beauty, Travel with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @c.hzrina through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@nrrndhrh
nrrndhrh, a micro-influencer, differentiates herself from c.hzrina through a more concentrated focus on modest fashion and beauty, with a strong emphasis on her personal style and daily life. While both influencers operate within the Malaysian market, nrrndhrh's content is more localized, primarily featuring Kuala Lumpur. Her engagement rate is lower, suggesting a less interactive audience, but she demonstrates a clear willingness to collaborate, as evidenced by her sponsored post with Coolblog. Unlike c.hzrina, nrrndhrh's content lacks explicit K-culture interest and features a manager contact for collaborations, indicating a professional approach. Her luxury consumption is evident through the display of a Gucci bag, aligning with an aspirational lifestyle.

Unique Strengths

  • Strong focus on modest fashion and beauty, appealing to a specific audience.
  • Clear sponsored post experience, demonstrating collaboration readiness.
  • Professional approach with a manager contact for inquiries.
  • Content showcases luxury items, indicating an aspirational lifestyle.
Estimated Collaboration Fee: $352~$728
@najehaha._
Najehaha._ is a Malaysian digital creator focusing on modest fashion, beauty, and lifestyle content. Unlike c.hzrina, who also incorporates travel into her content, Najehaha._ primarily focuses on local Malaysian settings. Najehaha._'s engagement rate is lower than c.hzrina's, but she explicitly states her willingness to collaborate on paid gift reviews, indicating a clear business approach. While both influencers cater to a similar demographic interested in modest fashion, Najehaha._'s content is more localized and less focused on luxury brands, potentially appealing to a different segment within the modest fashion market. Najehaha._ also showcases a wider range of traditional Malaysian attire, offering brands an opportunity to connect with cultural aesthetics. Her bio is more direct about collaboration, which may be attractive to some brands.

Unique Strengths

  • Strong focus on local Malaysian culture and settings
  • Explicitly states willingness for paid gift reviews
  • Showcases a wider range of traditional Malaysian attire
  • Authentic and engaging persona with diverse poses and expressions
Estimated Collaboration Fee: $289~$598
@qhairunnajwa
Qhairunnajwa is a micro-influencer focusing on beauty, skincare, fashion, and lifestyle content, differentiating herself from c.hzrina, who operates at a macro-influencer level with a broader reach and higher engagement rates. While both creators are Malaysian and focus on similar themes like modest fashion and beauty, Qhairunnajwa emphasizes detailed skincare and product reviews, particularly within the K-beauty sphere, and showcases a more personal lifestyle. She actively collaborates with brands and maintains a professional approach, as indicated by her 'Open for collabs' bio. Her content is primarily static imagery, contrasting with c.hzrina's more diverse content formats. Qhairunnajwa's smaller follower base allows for a more intimate connection with her audience, potentially offering brands a more targeted and authentic engagement, despite her lower engagement rate.

Unique Strengths

  • Focuses on detailed skincare and product reviews, particularly K-beauty
  • Actively collaborates with brands and explicitly states 'Open for collabs
  • Showcases a personal lifestyle alongside beauty and fashion content
  • Maintains a professional approach with high-quality visuals
Estimated Collaboration Fee: $89~$184

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