by.lamiaa_khaled - Beauty Creator & Skincare Specialist in Egypt

AI-Based Influencer Analysis | Micro (60K) | Collaboration Guide • Est. $1.9K-$3.2K • 3 Similar Influencers
📊 AI Analysis • As of February 13, 2026 • WhoTag.ai

@by.lamiaa_khaled Influencer Analysis

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Followers 60,336
Engagement Rate 0.27%
Viral Reach Rate 23.71%
Location Egypt
Influencer Tags
#SkinCare #HairCare #Travel #Foodie #HealthyLifestyle

💡 Profile Overview

Lamiaa Khaled is a lifestyle and beauty influencer from Egypt, focusing on skin and hair care reviews, travel, food, and healthy living. As a wife and mother, she shares her personal experiences and insights, appealing to family-oriented brands. Her authentic and positive approach, combined with a professional content style, makes her a relatable and engaging influencer for collaborations.

Personal Brand

Lamiaa Khaled distinguishes herself through her relatable portrayal of a modern Middle Eastern woman seamlessly blending family life, personal interests, and a commitment to wellness. Her unique value proposition lies in her ability to connect with her audience on multiple levels, showcasing her roles as a wife, mother, and beauty enthusiast. Unlike some influencers who focus solely on one niche, Lamiaa offers a holistic view of her life, making her content more engaging and authentic. This multifaceted approach sets her apart from competitors who may specialize in only beauty or lifestyle content. Lamiaa's target audience likely consists of women in the Middle East and North Africa who value family, healthy living, and beauty. Her content strategy effectively leverages detailed product reviews, travel experiences, and food discoveries to cater to these interests. The strength of her content lies in its authenticity and relatability, fostering a sense of trust and connection with her followers. Her visual style is clean and engaging, further enhancing the appeal of her content and driving engagement. Lamiaa's personal authenticity is evident in her warm and friendly communication style, as well as her willingness to share personal insights. This authenticity builds trust with her audience, making her an ideal partner for brands seeking genuine endorsements. Actionable insights for brand partnerships include collaborations with skincare, haircare, modest fashion, or family-oriented brands. Brands should leverage her credibility and relatable persona to connect with her audience in a meaningful way, focusing on long-term partnerships that align with her values.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness due to consistent skin and hair care content. Excels in product reviews and routines, making her ideal for brands like L'Oreal, Unilever (Dove, Lux), and regional brands such as Shaan Moisturizer. Campaign opportunities include detailed product demonstrations, before-and-after showcases, and integrated lifestyle content. ROI is expected to be high given her focus on beauty. Potential challenge lies in ensuring transparency and disclosure of sponsored content. **LIFESTYLE (++):** Medium collaboration readiness with a family-centered and healthy living focus. Suitable for brands in home goods, family products, and everyday essentials. Potential partners include IKEA, Nestle (family-oriented food products), and local Egyptian brands. Campaign opportunities include showcasing products in her daily life, family activities, and home settings. ROI is moderate due to less frequent lifestyle-specific content. Challenge: maintaining relevance and engagement across diverse lifestyle categories. **FOOD & BEVERAGE (++):** Medium collaboration readiness given her interest in food discoveries and healthy eating. Ideal for brands like Nestle, PepsiCo (healthier options), and local restaurants like Qasrelkbabgi. Campaign opportunities include restaurant reviews, healthy recipe demonstrations, and showcasing food products in her lifestyle content. ROI is moderate due to the less frequent food-related content. Challenge: ensuring content aligns with her healthy lifestyle persona. **TRAVEL (++):** Medium collaboration readiness due to her travel experiences and city explorations. Suitable for hotel chains like Amwaj Hotel, airlines, and travel agencies targeting family travel. Campaign opportunities include showcasing destinations, hotel reviews, and travel tips for families. ROI is moderate due to the less frequent travel-related content. Challenge: ensuring content aligns with her primarily Egyptian audience.

Brand Collaboration Strengths

  • Strong focus on skin and hair care, ideal for beauty brand partnerships.
  • Diverse lifestyle content including travel, food, and healthy living broadens appeal.
  • Family-oriented persona resonates with brands targeting family demographics.
  • Professional content creation with clear visuals and consistent posting.

Collaboration Considerations

  • Content primarily in Arabic may limit reach for non-Arabic speaking campaigns.
  • Engagement rate is below average, requiring strategies to boost audience interaction.

Estimated Collaboration Fees

Feed Post $362~$679
Story $91~$204
Reels $434~$950
Package $1K~$1K

Tags for Collaboration

  • Beauty Influencer
  • Skin Care
  • Hair Care
  • Mom Influencer

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @by.lamiaa_khaled is a micro-tier influencer with 60,336 followers, specializing in Beauty, Hair Care, Travel, Food, Healthy Lifestyle content.
Performance: 0.27% engagement rate with 23.71% viral reach rate.
Pricing: Package collaborations $1K~$1K. Individual posts $362~$679.
Alternatives: 3 similar influencers available: @henddreda ($27K~$57K), @itenehsan ($21.77K~$45.00K), @shymanabil22 ($15K~$31K).
Best For: Brands targeting young demographics interested in Beauty, Hair Care, Travel, Food, Healthy Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

Powered by WhoTag.ai's recommendation intelligence

We discovered 3 alternative influencers with similar style to @by.lamiaa_khaled through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@henddreda
Hend Reda, with over 1 million followers, presents a significant scale advantage compared to Lamiaa Khaled. Hend's content focuses on a glamorous lifestyle, featuring high-end fashion, travel to luxurious destinations, and social events, appealing to a different audience segment interested in aspirational content. While both influencers are Egyptian and create lifestyle content, Hend's emphasis on luxury and social events differentiates her from Lamiaa's focus on family-oriented content, skincare reviews, and healthy living. Hend's collaborations with various brands, including fashion, beauty, and food, demonstrate her versatility and established presence in the influencer marketing landscape. Her polished aesthetic and consistent high-quality visuals further enhance her appeal to brands seeking a sophisticated and trend-setting influencer.

Unique Strengths

  • Larger follower base provides greater reach.
  • Focus on luxury lifestyle attracts a different demographic.
  • High-quality visual content enhances brand appeal.
  • Established collaboration history demonstrates reliability.
Estimated Collaboration Fee: $27K~$57K
@itenehsan
Itenehsan differentiates herself from the target influencer, Lamiaa Khaled, through a stronger emphasis on family-oriented lifestyle vlogging and a more pronounced focus on fashion. While both influencers cater to a Middle Eastern audience and share content related to family life, Itenehsan's profile highlights her role as a 'busy mum' and her interest in organization and motivation, suggesting a practical approach to daily life. She also showcases luxury items and actively tags brands, indicating a focus on product promotion and a potential appeal to a higher-end consumer base. In contrast, Lamiaa Khaled focuses more on beauty, skincare, and travel. Itenehsan's higher follower count and engagement rate could also be attractive to brands seeking broader reach and interaction, despite the lack of explicit 'paid partnership' disclosures.

Unique Strengths

  • Stronger focus on family-oriented lifestyle vlogging
  • Higher follower count and engagement rate
  • Clear interest in brand collaborations and product promotion
  • Showcases luxury items, appealing to a high-end consumer base
Estimated Collaboration Fee: $21.77K~$45.00K
@shymanabil22
Shyma Nabil differentiates herself from Lamiaa Khaled through a stronger emphasis on K-beauty and user-generated content. While both influencers operate in the beauty and fashion space within Egypt, Shyma's content leans heavily into Korean skincare trends, showcasing detailed reviews and routines. She also highlights her willingness to incorporate user-generated content, suggesting a collaborative approach with her audience. Lamiaa, on the other hand, covers a broader lifestyle range, including family life, travel, and food, making her appeal more general. Shyma's focus on a specific niche like K-beauty could attract brands targeting that market segment, while her UGC approach may foster a more engaged community. However, her engagement rate is lower than Lamiaa's, indicating a potential need to improve audience interaction.

Unique Strengths

  • Strong focus on K-beauty, appealing to a niche market.
  • Emphasis on user-generated content, fostering community engagement.
  • Clear expertise in skincare and beauty product reviews.
  • Willingness to collaborate, as indicated by her bio and brand tagging
Estimated Collaboration Fee: $15K~$31K
View full analysis for @shymanabil22 →

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