brookemiccio - Macro Influencer in New York City

AI-Based Influencer Analysis | Macro (145K) | Partnership Guide • Est. $4.4K-$4.8K • 3 Similar Influencers
📊 AI Analysis • As of October 19, 2025 • WhoTag.ai

@brookemiccio Influencer Analysis

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Followers 145,800
Engagement Rate 4.22%
Viral Reach Rate 486.23%
Location USA
Influencer Tags
#NYCLife #FashionStyle #PodcastLife #TravelAdventures #OOTD

💡 Profile Overview

Brooke Miccio is a NYC-based content creator and co-host of the 'Gals on the Go' podcast, focusing on fashion, travel, and social events. She cultivates a trendy, millennial audience with her engaging and visually appealing content. Brooke demonstrates a clear willingness and capability for brand collaborations, making her a compelling voice for brands seeking to connect with an urban demographic.

Personal Brand

Brooke Miccio distinguishes herself through a vibrant urban lifestyle focus, centered around New York City's fashion and social scene. Her co-hosting role on the 'Gals on the Go' podcast provides a unique platform for conversational engagement, setting her apart from purely visual influencers. Brooke's content blends aspirational aesthetics with relatable personal experiences, creating a compelling narrative that resonates with her audience. This combination of podcasting and visually driven content offers brands a dual avenue for integration. Brooke's target audience consists primarily of millennial women interested in contemporary fashion, travel, and the dynamic social scene of New York City. Her content strategy leverages high-quality photography and engaging storytelling to showcase her lifestyle, effectively attracting and retaining followers. The strength of her approach lies in its ability to seamlessly integrate brand mentions within her authentic experiences, making her recommendations feel organic and trustworthy. Brooke's authenticity stems from her genuine portrayal of city living and her relatable personality, as evidenced by her podcast presence. Brands seeking partnerships should leverage her podcast for deeper engagement and consider collaborations that highlight her personal experiences with their products. Actionable insights include integrating brands into her travel content and exploring sponsored podcast segments that align with her lifestyle themes.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Brooke's content heavily features fashion, particularly trendy outfits, event wear, and designer bags. She frequently tags brands like Aritzia, Staud, and FP Movement, indicating existing brand relationships and audience interest. Ideal for partnerships with brands like Revolve, ASOS, and Mango. Campaign opportunities include outfit showcases, styling tips, and event-based collaborations. Potential challenge: ensuring diversity in brand representation beyond her established style. **LIFESTYLE (++):** Medium collaboration readiness. Brooke's lifestyle content, focusing on city exploration, coffee shops, and dining out, presents opportunities for brand integration. While not as central as fashion, her audience engages with her daily life experiences. Suitable for brands like West Elm, Parachute Home, and Crate & Barrel. Campaign opportunities include home decor showcases, restaurant reviews, and city guides. Potential challenge: maintaining relevance and avoiding generic lifestyle content. **TRAVEL (++):** Medium collaboration readiness. Brooke's travel content, featuring weekend getaways and beach destinations, aligns with her aspirational lifestyle. Her visually appealing travel photography can attract travel-related brands. Ideal for partnerships with brands like Away, Booking.com, and Airbnb. Campaign opportunities include destination guides, hotel reviews, and travel gear showcases. Potential challenge: differentiating her travel content from other travel influencers. **FOOD & BEVERAGE (+):** Low collaboration readiness. Brooke occasionally features coffee shops, dining experiences, and snack reviews, indicating some interest in this area. However, it's not a primary focus. Suitable for brands like Starbucks, Sweetgreen, and Daily Harvest. Campaign opportunities include restaurant features, coffee shop reviews, and healthy snack promotions. Potential challenge: increasing the frequency and depth of food and beverage content to build credibility.

Brand Collaboration Strengths

  • Consistently produces high-quality visual content, particularly in fashion and lifestyle, demonstrating a strong aesthetic.
  • Has an established presence within the New York City urban lifestyle niche, appealing to a relevant demographic.
  • Exhibits a professional approach to brand partnerships, including clear disclosure practices for sponsored content.
  • Engages with an audience that shows interest in contemporary fashion, travel, and social trends, indicating strong market relevance.

Collaboration Considerations

  • Content is heavily centered on urban and social events, which may limit its appeal for brands outside this specific niche.
  • The geographic focus is primarily on New York City and surrounding areas, potentially restricting reach for broader national or global campaigns.

Estimated Collaboration Fees

Feed Post $2K~$3K
Story $437~$984
Reels $2K~$5K
Package $3K~$7K

Tags for Collaboration

  • Urban Lifestyle
  • Fashion Influencer
  • NYC Blogger
  • Podcaster

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Average
Profile: @brookemiccio is a macro-tier influencer with 145,800 followers, specializing in Fashion & Style, Lifestyle, Podcasting, Travel, Social Events content.
Performance: 4.22% engagement rate with 486.23% viral reach rate.
Pricing: Package collaborations $3K~$7K. Individual posts $2K~$3K.
Alternatives: 3 similar influencers available: @allinaai ($11.7K~$24.3K), @josephinakim.nyc ($13K~$28K), @kristenlang ($687~$1.4K).
Best For: Brands targeting young demographics interested in Fashion & Style, Lifestyle, Podcasting, Travel, Social Events with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @brookemiccio through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@allinaai
Allina Ai differentiates herself from Brooke Miccio through a stronger emphasis on high-end fashion and a more curated, artistic aesthetic. While both influencers operate within the New York City lifestyle scene, Allina's content leans towards luxury brands and sophisticated styling, potentially attracting a slightly more affluent audience. Her background, hinted at by her association with Sotheby's Institute, suggests a deeper engagement with art and culture, which could appeal to brands seeking a connection with a more discerning consumer base. Although her follower count is smaller, her higher engagement rate indicates a more active and responsive audience. Allina's focus on visual storytelling through polished imagery, rather than podcasting, offers a different avenue for brand integration, emphasizing visual appeal and aspirational lifestyle content.

Unique Strengths

  • Higher engagement rate suggests a more responsive audience.
  • Stronger emphasis on high-end fashion and luxury brands.
  • Artistic background provides a unique angle for collaborations.
  • Polished visual aesthetic enhances brand appeal.
Estimated Collaboration Fee: $11.7K~$24.3K
@josephinakim.nyc
Josephina Kim differentiates herself from Brooke Miccio through a more focused approach on high-end fashion styling and curated outfit showcases, often featuring luxury brands and accessories. While both influencers are based in New York City and cater to a fashion-conscious audience, Josephina's content leans towards a sophisticated and polished aesthetic, emphasizing her expertise as a stylist. She also incorporates elements of her personal life, such as her dog and travel experiences, adding a relatable dimension to her brand. Unlike Brooke, who co-hosts a podcast and covers a broader range of lifestyle topics, Josephina's primary focus remains on fashion, making her a strong choice for brands seeking a dedicated fashion influencer with a keen eye for styling and a penchant for luxury.

Unique Strengths

  • Strong focus on high-end fashion and styling expertise
  • Polished and sophisticated visual aesthetic
  • Clear and consistent brand messaging centered around fashion
  • Active engagement in brand collaborations with transparent disclosure
Estimated Collaboration Fee: $13K~$28K
@kristenlang
Kristen Lang, while similar to Brooke Miccio in being an NYC-based fashion and lifestyle creator, differentiates herself through a more pronounced emphasis on romantic experiences and personal milestones, particularly her journey as a 'bride to be.' Her content often features her partner and showcases a curated, aspirational lifestyle with a focus on high-end brands and travel destinations. Unlike Brooke, whose content is more broadly focused on urban living and podcasting, Kristen's is more niche, targeting audiences interested in wedding planning, couple travel, and sophisticated fashion. While both demonstrate a willingness to collaborate with brands, Kristen's gift guide and product endorsements highlight a stronger focus on beauty and fashion products. Her engagement rate is lower, but her content maintains a high visual standard and a consistent thematic coherence, making her a suitable alternative for brands seeking a more intimate and relationship-focused influencer.

Unique Strengths

  • Strong emphasis on romantic experiences and personal milestones, particularly wedding planning.
  • High-quality visual content with a chic and aspirational aesthetic.
  • Focus on curated personal style with integration of various fashion and lifestyle brands.
  • Clear interest in beauty and fashion products, as evidenced by a dedicated gift guide.
Estimated Collaboration Fee: $687~$1.4K

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