brightnorr - Mega Influencer & Thai Actor in Bangkok

AI-Based Influencer Analysis | Mega (1.1M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 24, 2025 • WhoTag.ai

@brightnorr Influencer Analysis

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Followers 1,075,513
Engagement Rate 2.04%
Viral Reach Rate 31.30%
Location Thailand
Influencer Tags
#ThaiActor #MensFashion #LifestyleBlogger #StyleInspiration #EventLife

💡 Profile Overview

brightnorr, also known as NOMAYONNAISEPLEASE, is a prominent Thai actor and lifestyle influencer recognized for his sophisticated style and thoughtful content. He showcases a blend of personal life, event appearances, and high-quality fashion photography, appealing to a discerning audience interested in luxury and aspirational living. His professional demeanor and strong public presence make him a reliable partner for high-profile brand collaborations.

Personal Brand

Brightnorr distinguishes himself through a blend of celebrity status as a Thai actor and his curated, sophisticated style. Unlike many influencers who focus solely on relatability, he presents an aspirational lifestyle, attending exclusive events and showcasing high-end fashion. His appeal lies in offering a glimpse into a world of luxury and style, making him a unique figure in the influencer landscape. This positions him as more than just a personality; he is a purveyor of taste and elegance. Brightnorr's target audience is likely composed of young, affluent individuals interested in fashion, celebrity culture, and aspirational living. His content strategy leverages high-quality visuals and a consistent aesthetic to capture attention and maintain engagement. The strength of his approach is the seamless integration of brand collaborations into his lifestyle, making endorsements feel organic and authentic. His thoughtful reflections and occasional personal insights add depth, fostering a stronger connection with his followers. Brightnorr projects an image of confidence and thoughtfulness, enhancing his authenticity. His reserved personality, combined with his clear passion for fashion and lifestyle, makes him a credible partner for brands seeking to reach a discerning audience. Actionable insight: Brands should leverage his ability to seamlessly integrate products into his lifestyle content, focusing on high-quality visuals and storytelling. Consider campaigns that highlight his personal style and align with his values of sophistication and mindfulness.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Brightnorr's impeccable style and frequent attendance at fashion events make him an ideal partner for both luxury and streetwear brands. His collaborations with Burberry and Vvon Sugunnasil demonstrate his appeal to high-end fashion houses, while his personal style also aligns with brands like Adidas and Nike. Expect high ROI through event appearances and styled content. Potential challenge: ensuring authenticity when promoting fast-fashion brands. **LUXURY (+++):** High collaboration readiness. Brightnorr's sophisticated image and partnerships with brands like Fred Jewelry and YSL position him as a strong luxury influencer. He is well-suited for collaborations with luxury fashion, accessories, and lifestyle brands such as Dior, Gucci, and Louis Vuitton. Campaign opportunities include exclusive event coverage and high-end product placements. Potential challenge: maintaining exclusivity and avoiding brand dilution. **LIFESTYLE (++):** Medium collaboration readiness. While fashion is his primary focus, Brightnorr's content occasionally touches on lifestyle aspects, such as his dog and personal reflections. This opens opportunities for collaborations with brands in home goods, pet care, and mindfulness. Suitable for brands like Jo Malone, Aesop, and local lifestyle brands. ROI can be improved through more consistent lifestyle-focused content. Potential challenge: competing with influencers who specialize in lifestyle content. **BEAUTY (++):** Medium collaboration readiness. While not his primary focus, Brightnorr's polished appearance and grooming habits make him a potential partner for beauty brands, particularly in men's skincare and fragrance. His collaboration with Azzaro Parfums demonstrates his appeal in this sector. Suitable for brands like Tom Ford Beauty, Dior Beauty, and Chanel Beauty. Campaign opportunities include grooming tutorials and product endorsements. Potential challenge: establishing credibility as a beauty expert.

Brand Collaboration Strengths

  • Professional image and high-quality content suitable for premium brand representation.
  • Versatile collaborations with luxury and lifestyle brands.
  • Strong public presence as an actor lending credibility and broad reach.
  • Ideal match for fashion and luxury brands due to his sophisticated personal style.

Collaboration Considerations

  • Content primarily focuses on personal life and event appearances, with less emphasis on detailed product reviews.
  • Captions are often short or predominantly in Thai, which may necessitate additional localization efforts.

Estimated Collaboration Fees

Feed Post $5K~$10K
Story $1K~$3K
Reels $6K~$14K
Package $11K~$22K

Tags for Collaboration

  • Fashion
  • Luxury
  • Lifestyle
  • Events

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Needs Improvement
Profile: @brightnorr is a mega-tier influencer with 1,075,513 followers, specializing in Fashion, Lifestyle, Acting, Events, Luxury content.
Performance: 2.04% engagement rate with 31.30% viral reach rate.
Pricing: Package collaborations $11K~$22K. Individual posts $5K~$10K.
Alternatives: 3 similar influencers available: @ppnaravit ($39.3K~$81.3K), @bb0un ($356K~$736K), @dunknatachai ($37K~$76K).
Best For: Brands targeting young demographics interested in Fashion, Lifestyle, Acting, Events, Luxury with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @brightnorr through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@ppnaravit
PP Naravit, with a follower count of 4.3M and an engagement rate of 6.34%, presents a strong alternative to brightnorr. While both influencers operate within the Thai entertainment and fashion scene, PP Naravit's higher follower count and engagement rate suggest a broader reach and more active audience. His content focuses on fashion, beauty, and lifestyle, aligning with brands in those sectors. Unlike brightnorr, whose content is noted to have shorter captions and a focus on personal life, PP Naravit's profile showcases a more diverse range of content, including beauty product reviews and travel snapshots. This difference in content style could make PP Naravit a more versatile choice for brands seeking detailed product integration and broader audience engagement. Both influencers demonstrate a professional approach, but PP Naravit's higher engagement could translate to better campaign performance.

Unique Strengths

  • Higher follower count and engagement rate compared to the target influencer.
  • Diverse content range including fashion, beauty, and lifestyle.
  • Strong visual content standards with professional photography.
  • Clear brand collaboration disclosures and contact information.
Estimated Collaboration Fee: $39.3K~$81.3K
@bb0un
bb0un, also known as noppanut guntachai, is a Thai musician and actor with a strong focus on fashion and lifestyle content. Unlike brightnorr, who balances acting with luxury and event appearances, bb0un's content leans more towards personal moments, skincare, and a youthful, trendy style. While both influencers engage with fashion, bb0un showcases a broader range, from streetwear to formal wear, and incorporates beauty and grooming content. bb0un's engagement rate is higher, suggesting a more interactive audience, but his viral reach is lower. Both collaborate with brands, but bb0un's collaborations include beauty brands like L'Oreal Paris, indicating a different brand alignment. bb0un's content is primarily in Thai, similar to brightnorr, but his focus on personal life and relationships might appeal to a different segment of the audience.

Unique Strengths

  • Higher engagement rate indicating a more interactive audience.
  • Strong focus on fashion and beauty, including skincare and grooming.
  • Versatile style ranging from streetwear to formal wear.
  • Active in music and entertainment, providing diverse content opportunities.
Estimated Collaboration Fee: $356K~$736K
@dunknatachai
Dunk Natachai B. differentiates himself from brightnorr through a more pronounced focus on luxury fashion and a younger demographic appeal. While both are Thai actors and lifestyle influencers, Dunk's content emphasizes high-end brands like Chanel and Celine, showcasing a strong affinity for luxury consumption. His style is consistently trendy and well-maintained, appealing to a younger audience in their early to mid-twenties. Dunk's engagement rate is significantly higher, suggesting a more interactive relationship with his followers. He also demonstrates a professional approach to collaborations, with clear contact information provided for business inquiries. Unlike brightnorr, Dunk's content includes hobbies like boxing and shooting, adding a unique dimension to his personal brand. Overall, Dunk offers a more concentrated focus on luxury and a stronger engagement rate, making him a compelling alternative for brands targeting a younger, fashion-conscious audience.

Unique Strengths

  • Higher engagement rate compared to the target influencer.
  • Stronger focus on luxury fashion and accessories.
  • Appeals to a younger demographic (early to mid-twenties).
  • Demonstrates a professional approach to brand collaborations.
Estimated Collaboration Fee: $37K~$76K

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