bilanofficial - Mega Singer & Eurovision Winner from Moscow

AI-Based Influencer Analysis | Mega (3.9M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 24, 2025 • WhoTag.ai

@bilanofficial Influencer Analysis

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Followers 3,922,809
Engagement Rate 0.58%
Viral Reach Rate 7.34%
Location Russia/Turkey
Influencer Tags
#DimaBilan #Music #Travel #Lifestyle #Singer

💡 Profile Overview

Dima Bilan is a celebrated Russian singer and Eurovision winner, known for his engaging blend of music, travel, and personal content. His authentic communication style and established celebrity status make him a trusted figure in the Russian entertainment landscape. He demonstrates a clear willingness to collaborate, making him a valuable partner for brands seeking broad audience appeal.

Personal Brand

Dima Bilan distinguishes himself through his established status as a celebrated Russian singer and Eurovision winner. This provides immediate recognition and credibility, setting him apart from many influencers. His blend of professional music content with personal lifestyle glimpses creates a multi-faceted appeal. Unlike influencers solely focused on one niche, Bilan leverages his musical talent and celebrity to engage a wider audience, making him a unique figure in the Russian entertainment scene. Bilan's target audience likely comprises fans of Russian pop music, Eurovision enthusiasts, and individuals interested in celebrity lifestyle content. His content strategy effectively balances professional updates with personal narratives, fostering a sense of connection and loyalty. The strength lies in his ability to cater to both his established fanbase and attract new followers through relatable content showcasing his family values and travel experiences. Bilan's authenticity stems from sharing genuine personal moments alongside his professional endeavors. This creates a relatable persona beyond his celebrity status. For brand partnerships, it is crucial to align with brands that resonate with his family values, travel interests, or musical endeavors. Brands should leverage his established credibility and emotional connection with his audience for maximum impact, focusing on campaigns that feel organic and authentic to his personal brand.

Collaboration Opportunities

**MUSIC (+++):** High collaboration readiness given Dima Bilan's primary identity as a musician. He is ideal for partnerships with music streaming services like Yandex Music or Spotify, audio equipment brands such as JBL or Sony, and music production software companies like Ableton. Campaigns could include exclusive content releases, behind-the-scenes studio tours, and endorsements of audio products. ROI is expected to be high due to his established fanbase and credibility in the music industry. A potential challenge is ensuring the brand aligns with his artistic integrity. **TRAVEL (++):** Medium collaboration readiness, driven by his documented interest in travel and city exploration. He could partner with airlines like Aeroflot or Emirates, hotel chains such as Marriott or Hyatt, and travel booking platforms like Booking.com. Campaign opportunities include showcasing travel experiences, promoting destinations, and reviewing travel products. ROI is moderate, dependent on the integration of travel content with his music career. A challenge is ensuring travel partnerships feel authentic and not overly promotional. **LIFESTYLE (++):** Medium collaboration readiness, stemming from his glimpses into family life and personal interests. He could collaborate with brands in home goods, personal care, or everyday technology. Potential partners include IKEA, Philips, or even local Russian lifestyle brands. Campaigns could feature his use of products in his daily routine or home environment. ROI is moderate, relying on the relatability of his lifestyle content. A challenge is maintaining authenticity and avoiding overly commercial endorsements. **FASHION (++):** Medium collaboration readiness, based on his personal styling and public appearances. He could partner with clothing brands, accessory designers, or fashion retailers. Potential collaborations include showcasing outfits, attending fashion events, or designing a capsule collection. Brands like Hugo Boss or local Russian designers would be a good fit. ROI is moderate, contingent on the appeal of his fashion sense to his audience. A challenge is ensuring the fashion aligns with his overall brand and doesn't overshadow his music.

Brand Collaboration Strengths

  • Established celebrity status with a large, engaged audience.
  • High-quality content production, especially in music and performance visuals.
  • Clear willingness to collaborate, with contact information readily available.
  • Diverse content themes appealing to various brand integrations.

Collaboration Considerations

  • Content primarily in Russian, potentially limiting reach for global campaigns.
  • Strong focus on personal life, requiring careful brand integration to maintain authenticity.

Estimated Collaboration Fees

Feed Post $27K~$51K
Story $7K~$15K
Reels $33K~$72K
Package $54K~$111K

Tags for Collaboration

  • Music
  • Entertainment
  • Lifestyle
  • Travel

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @bilanofficial is a mega-tier influencer with 3,922,809 followers, specializing in Music, Entertainment, Travel, Lifestyle content.
Performance: 0.58% engagement rate with 7.34% viral reach rate.
Pricing: Package collaborations $54K~$111K. Individual posts $27K~$51K.
Alternatives: 3 similar influencers available: @gagara1987 ($91K~$187K), @urgantcom ($142K~$294K), @sezhukov ($41K~$85K).
Best For: Brands targeting young demographics interested in Music, Entertainment, Travel, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @bilanofficial through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@gagara1987
Polina Gagarina, as an alternative to Dima Bilan, presents several differentiating factors for brand collaborations. While both are prominent Russian musicians, Polina's content showcases a stronger emphasis on family life and travel adventures, offering brands opportunities for integration within these contexts. Her visual content is consistently high-quality, reflecting a keen sense of style and professionalism. Unlike Dima, Polina's profile highlights her role as a mother, which could appeal to brands targeting families. Her engagement rate is slightly lower, but her follower count is significantly higher, indicating a broader reach. Polina's content also features more diverse fashion styles, making her suitable for brands in the fashion and lifestyle sectors. Her explicit contact information for business inquiries signals a clear willingness to collaborate, similar to Dima, but her focus on family and travel provides unique avenues for brand partnerships.

Unique Strengths

  • Larger follower count for broader reach
  • Stronger emphasis on family and travel content
  • High-quality visual content with diverse fashion styles
  • Clear contact information for business inquiries
Estimated Collaboration Fee: $91K~$187K
@urgantcom
Ivan Urgant, a renowned Russian TV host and entertainer, presents a different collaboration opportunity compared to Dima Bilan. While both are well-known figures in Russia, Urgant's strength lies in his charismatic presence and witty humor, often showcased through family moments, travel experiences, and cultural reflections. Unlike Bilan, who is primarily a musician, Urgant's content is more diverse, encompassing comedy, television, and family lifestyle. This broader appeal could be advantageous for brands seeking to connect with a wider audience beyond music enthusiasts. However, both influencers primarily communicate in Russian, which may limit the reach of global campaigns. Urgant's strong personal brand and focus on family life require careful brand integration to maintain authenticity and avoid overshadowing the brand's message.

Unique Strengths

  • Established public figure with a large and engaged audience.
  • Versatile content creator, blending personal life with professional engagements.
  • Demonstrates a sophisticated and humorous communication style.
  • Clear business contact provided for collaborations.
Estimated Collaboration Fee: $142K~$294K
@sezhukov
Sergey Zhukov differentiates himself from Dima Bilan through a stronger emphasis on family-oriented content and social commentary, providing a more relatable and grounded persona. While both are established Russian musicians, Zhukov's content includes frequent appearances of his wife and children, reflecting a family-centered lifestyle. He also engages in discussions on social and cultural issues, demonstrating a keen interest in societal developments. Unlike Bilan, who focuses more on his music career and travels, Zhukov offers a blend of personal family moments and thoughtful observations on modern life, making him appealing to brands targeting family demographics and those seeking an influencer with a strong sense of civic responsibility. Zhukov's entrepreneurial spirit, showcased through his own beauty brand, further distinguishes him from Bilan.

Unique Strengths

  • Strong family-oriented content appealing to family demographics
  • Engagement in social commentary and discussions
  • Professional background in music and entertainment
  • Entrepreneurial spirit and understanding of brand promotion
Estimated Collaboration Fee: $41K~$85K

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