biancacolour - Hair Color Expert in Los Angeles

AI-Based Influencer Analysis | Macro (102K) | Partnership Guide • Est. $3.3K-$5.9K • 3 Similar Influencers

@biancacolour Influencer Analysis

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Followers 102,654
Engagement Rate N/A
Viral Reach Rate N/A
Location USA
Influencer Tags
#HairColorist #HairStylist #Balayage #LuxuryHair #HairTransformation

💡 Profile Overview

Bianca Hillier is a master hair colorist based in Los Angeles, specializing in creating vibrant and transformative hair colors for a diverse clientele, including public figures. Her Instagram showcases her professional expertise, artistic approach, and luxurious lifestyle, making her an ideal partner for high-end beauty and hair care brands. She is represented by Crosby Carter Management, indicating her readiness for structured brand collaborations.

Personal Brand

Bianca Hillier differentiates herself as a master hair colorist with an artistic approach, specializing in diverse shades and techniques like balayage. Her expertise is showcased through high-quality visuals of client transformations, including public figures, setting her apart from general beauty influencers. The blend of professional portfolio with a luxurious, travel-infused lifestyle creates an aspirational brand, further enhanced by her direct, professional communication style and emphasis on her management for collaborations. Bianca's target audience likely comprises individuals seeking high-end hair artistry and luxury beauty experiences. Her content strategy effectively leverages visual platforms to display her technical skills and aesthetic sensibilities. The strength lies in the consistent delivery of aspirational content that blends professional expertise with lifestyle elements, attracting those who value quality, artistry, and a touch of luxury in their beauty choices. Bianca's authenticity stems from her clear expertise and consistent delivery of high-quality results. To enhance brand partnerships, she should actively engage with her audience through Q&A sessions or behind-the-scenes content, showcasing her personality and building stronger connections. Brands seeking to collaborate should align with her luxury aesthetic and focus on hair care, beauty, or travel, leveraging her expertise to create authentic and engaging content.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness due to the influencer's core expertise in hair coloring and styling. Excels in professional hair care, color treatments, and styling tools. Ideal for brands like L'Oréal Professionnel, Wella Professionals, and Dyson Hair. Campaign opportunities include showcasing product efficacy through hair transformations and tutorials. High ROI is expected due to the influencer's established authority and clientele. Potential challenge lies in ensuring sponsored content aligns with the influencer's high-end aesthetic. **LUXURY (++):** Medium collaboration readiness, driven by the influencer's aspirational lifestyle and clientele. Suitable for luxury hair care brands, high-end beauty products, and premium travel experiences. Brands like Oribe, Chanel Beauty, and Four Seasons Hotels could benefit from partnerships. Campaign opportunities include showcasing luxury products within the influencer's travel and lifestyle content. ROI is moderate, contingent on aligning with the influencer's sophisticated image. Challenge: maintaining authenticity and avoiding excessive promotion. **FASHION (++):** Medium collaboration readiness, stemming from the influencer's occasional fashion-forward content and brand mentions like Rat And Boa and Asta Resort. Specifically, brands specializing in high-end resort wear and statement pieces would be a good fit. Potential partners include Net-a-Porter, Revolve, and Cult Gaia. Campaign opportunities could involve styling hair looks to complement fashion trends. ROI is moderate, dependent on integrating fashion seamlessly into the influencer's existing content. Challenge: ensuring fashion collaborations don't overshadow the core hair artistry focus. **TRAVEL (++):** Medium collaboration readiness, supported by the influencer's travel-infused lifestyle and mentions of luxury destinations. Ideal for high-end hotels, airlines, and travel accessories brands. Potential partners include The Ritz-Carlton, Emirates, and Rimowa. Campaign opportunities include showcasing hair styling and beauty routines while traveling. ROI is moderate, contingent on aligning travel content with the influencer's professional expertise. Challenge: balancing travel content with the core hair artistry focus.

Brand Collaboration Strengths

  • Demonstrates high expertise in hair coloring and styling, evidenced by diverse client transformations and detailed technique mentions.
  • Maintains a professional and aspirational aesthetic, suitable for high-end beauty and lifestyle brands.
  • Engages with a clientele that includes public figures, indicating a strong network and credibility within the industry.
  • Clearly communicates professional availability and management, streamlining potential brand partnerships.

Collaboration Considerations

  • Content primarily focuses on hair transformations, which might limit versatility for brands outside the beauty and hair care sectors.
  • The influencer's personal presence is less frequent than client features, potentially reducing direct personal connection with a broader audience.

Estimated Collaboration Fees

Feed Post $1K~$2K
Story $308~$693
Reels $1K~$3K
Package $2K~$5K

Tags for Collaboration

  • Hair Color
  • Hair Styling
  • Luxury Beauty
  • Professional Hair Care

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Average
Profile: @biancacolour is a macro-tier influencer with 102,654 followers, specializing in Hair Coloring, Hair Styling, Beauty, Professional Hair Care content.
Performance: N/A engagement rate with N/A viral reach rate.
Pricing: Package collaborations $2K~$5K. Individual posts $1K~$2K.
Alternatives: 3 similar influencers available: @hairjules_ ($54~$112), @jess_shumway ($33~$70), @stephaniebcolor ($334~$692).
Best For: Brands targeting young demographics interested in Hair Coloring, Hair Styling, Beauty, Professional Hair Care with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @biancacolour through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@hairjules_
Julie Fortiz (@hairjules_) differentiates herself from Bianca Hillier through her micro-influencer status and focus on celebrity hair transformations within the New York City scene, particularly at Jenna Perry Hair Studio. While Bianca showcases a broader range of hair artistry and a luxury travel lifestyle, Julie hones in on specific techniques like blonde and brunette coloring, often featuring high-profile clients. Julie's content is heavily centered around her work at the studio, providing a behind-the-scenes look at celebrity styling, whereas Bianca blends her professional portfolio with glimpses of personal luxury travel. Julie's smaller following allows for potentially higher engagement rates, offering brands a more intimate connection with her audience, in contrast to Bianca's larger but potentially less engaged following. Julie's association with a well-known studio adds credibility and a sense of exclusivity, appealing to brands seeking a connection to a specific salon environment.

Unique Strengths

  • Higher engagement rate due to smaller, more focused audience.
  • Strong association with a reputable NYC hair studio (Jenna Perry Hair Studio).
  • Specialization in celebrity hair transformations, offering a niche appeal.
  • More accessible for smaller-scale collaborations and targeted campaigns.
Estimated Collaboration Fee: $54~$112
@jess_shumway
Jessie Shumway, based in NYC, presents a focused approach to hair coloring, similar to Bianca Hillier's specialization. However, Jessie operates on a micro-influencer scale with a significantly smaller following. While Bianca showcases a luxurious, travel-infused lifestyle alongside her hair artistry, Jessie's content is almost exclusively dedicated to her professional work, highlighting client transformations and techniques. This narrower focus might limit broader brand integration but offers deep engagement within the hair and beauty niche. Jessie's association with high-end salons and tags of fashion brands suggest involvement in high-profile projects, indicating potential for collaborations within the luxury sector. Her direct, professional communication style builds credibility, making her suitable for targeted campaigns seeking expert endorsement. The key differentiation lies in scale and lifestyle integration, with Bianca offering a broader reach and aspirational content, while Jessie provides a concentrated, expert-driven presence.

Unique Strengths

  • Highly specialized in balayage and highlights, showcasing expertise in hair coloring techniques.
  • Associated with high-end salons in NYC, indicating a strong professional network.
  • Consistent focus on client hair transformations, providing visually appealing and high-quality content.
  • Tags relevant fashion brands, suggesting involvement in high-profile projects and fashion events.
Estimated Collaboration Fee: $33~$70
@stephaniebcolor
Stephanie Brown, a NYC-based hair colorist, differentiates herself from Bianca Hillier through her specialization in low-maintenance hair color and her location in New York City. While Bianca showcases a broader range of hair transformations and a luxury travel lifestyle, Stephanie focuses on natural, easy-to-manage styles, appealing to a different clientele. Stephanie's content is heavily client-centric, highlighting her work on diverse individuals, including celebrities, and her active pursuit of new clients indicates a strong business development focus. Her collaborations with other stylists and media outlets, along with her occasional watercolor paintings, add depth to her professional persona. In contrast to Bianca's more aspirational aesthetic, Stephanie offers a practical and accessible approach to hair coloring, making her an ideal partner for brands targeting a sophisticated, urban audience interested in professional styling and celebrity trends.

Unique Strengths

  • Specializes in low-maintenance hair color, catering to a specific niche.
  • Based in New York City, offering localized market reach.
  • Actively seeks new clients, demonstrating a strong business focus.
  • Collaborates with other stylists and media outlets, expanding her network.
Estimated Collaboration Fee: $334~$692

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