baylarsoylar - Macro Influencer in Istanbul

AI-Based Influencer Analysis | Macro (1.1M) | Partnership Guide • Est. $27.0K-$48.0K • 3 Similar Influencers
📊 AI Analysis • As of October 24, 2025 • WhoTag.ai

@baylarsoylar Influencer Analysis

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Followers 1,094,298
Engagement Rate 2.03%
Viral Reach Rate 54.68%
Location AZ/Turkey
Influencer Tags
#FamilyVlogs #TravelAdventures #FashionStyle #BeautyLooks #CoupleGoals

💡 Profile Overview

Arifə Məmmədova is an Azerbaijani family and travel vlogger known for her engaging content showcasing a glamorous lifestyle with her husband, Emil, and their children. Her aspirational content, featuring fashion, beauty, and travel, appeals to a broad audience interested in family-oriented adventures and stylish living. Arifə demonstrates clear communication and professionalism, making her a ready and reliable partner for brand collaborations.

Personal Brand

Arifə Məmmədova, known as @baylarsoylar, distinguishes herself through a blend of family-centric content, aspirational travel, and fashion-forward styling, all presented with high production value. Her Azerbaijani heritage and focus on couple and family travel within that context provide a unique cultural lens. Unlike purely fashion or travel influencers, she integrates these elements seamlessly with her personal life, creating a holistic and relatable brand. This combination sets her apart from competitors who may specialize in only one or two of these areas. Her target audience likely comprises women aged 25-45 who value family, travel, and personal style. Her content strategy effectively leverages aspirational imagery and relatable family moments, fostering a strong sense of connection. The strength of her content lies in its ability to inspire wanderlust while simultaneously showcasing attainable elegance and family values. Her joyful and expressive personality resonates with viewers seeking positive and engaging content, making her a trusted source for lifestyle inspiration. Arifə projects authenticity through her genuine family interactions and consistent communication style. Brands seeking partnerships should prioritize those that align with family values, travel experiences, or fashion/beauty products that complement her existing aesthetic. Actionable insights include collaborations with family resorts, travel agencies specializing in family vacations, or fashion brands targeting stylish mothers. Emphasizing the Azerbaijani cultural aspect in campaigns could further enhance authenticity and resonate with her core audience.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Arifə consistently showcases elegant dresses, trendy outfits, and accessories styling, making her ideal for fashion brands. She could partner with brands like Zara, Mango, and local Azerbaijani designers for outfit showcases and styling tips. Campaign opportunities include seasonal collection promotions and style challenges. Expected ROI is high due to her engaged audience and aspirational fashion sense. Potential challenge: Ensuring brand alignment with her personal style. **TRAVEL (+++):** High collaboration readiness. Arifə's family and couple travel vlogs, featuring beach vacations and city exploration, make her a strong fit for travel-related brands. She could collaborate with airlines like Turkish Airlines, hotel chains like Marriott, and travel agencies like Flyblast Travel Agency for destination promotions and travel tips. Campaign opportunities include sponsored trips and hotel reviews. Expected ROI is high due to her engaging travel content. Potential challenge: Maintaining authenticity while promoting various travel destinations. **BEAUTY (+++):** High collaboration readiness. Arifə demonstrates expertise in glamorous makeup and hair styling, making her suitable for beauty brands. She could partner with brands like L'Oréal, Sephora, and local Azerbaijani beauty brands for makeup tutorials and product reviews. Campaign opportunities include makeup challenges and beauty product showcases. Expected ROI is high due to her aspirational beauty content. Potential challenge: Ensuring transparency with sponsored beauty products. **LIFESTYLE (++):** Medium collaboration readiness. Arifə's family vlogs and glimpses into her daily life offer opportunities for lifestyle brands. She could partner with brands like IKEA, Philips, and local home decor stores for home product showcases and lifestyle tips. Campaign opportunities include home makeover videos and family-oriented product promotions. Expected ROI is medium due to the less frequent focus on lifestyle products. Potential challenge: Integrating lifestyle products seamlessly into her existing content.

Brand Collaboration Strengths

  • High-quality visual content, particularly in fashion and travel, appealing to an aspirational audience.
  • Strong engagement with family and couple-oriented content, indicating a loyal and interactive community.
  • Clear and professional communication for collaborations, with explicit contact information provided.
  • Diverse content showcasing various fashion styles, beauty looks, and travel destinations, providing broad appeal for different brands.

Collaboration Considerations

  • Content is primarily focused on personal life and family, which might limit flexibility for highly niche or non-lifestyle product promotions.
  • The primary language used is Azerbaijani, potentially limiting direct reach for non-Azerbaijani speaking global audiences.

Estimated Collaboration Fees

Feed Post $11K~$21K
Story $3K~$6K
Reels $13K~$29K
Package $21K~$44K

Tags for Collaboration

  • Family Travel
  • Fashion & Beauty
  • Lifestyle Vlogging
  • Couple Adventures

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Average
Profile: @baylarsoylar is a mega-tier influencer with 1,094,298 followers, specializing in Family, Travel, Fashion, Beauty, Lifestyle content.
Performance: 2.03% engagement rate with 54.68% viral reach rate.
Pricing: Package collaborations $21K~$44K. Individual posts $11K~$21K.
Alternatives: 3 similar influencers available: @ayayuska ($24K~$49K), @ays_nasir ($134K~$277K), @tamileworld ($26K~$55K).
Best For: Brands targeting young demographics interested in Family, Travel, Fashion, Beauty, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

Powered by WhoTag.ai's recommendation intelligence

We discovered 3 alternative influencers with similar style to @baylarsoylar through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@ayayuska
Aygün Yusif (ayayuska) differentiates herself from Arifə Məmmədova through a slightly younger demographic, focusing on family, fashion, and travel content with a toddler. While both influencers share Azerbaijani roots and create content in similar niches, Aygün's content leans more towards family moments and casual fashion, whereas Arifə showcases a more glamorous lifestyle. Aygün's engagement rate is slightly lower, but her viral reach is higher, indicating a broader audience reach. Aygün's brand collaborations also reflect a focus on local boutiques and family-oriented products, suggesting a different brand alignment compared to Arifə's collaborations with travel agencies and couture brands. Aygün's content style is more image-focused, while Arifə's includes more vlogs, offering brands different content formats. Both influencers provide contact information for collaborations, making them accessible for partnerships.

Unique Strengths

  • Strong focus on family-oriented content, ideal for brands targeting parents and young families.
  • High viral reach rate, indicating potential for broad audience exposure.
  • Demonstrates a keen sense of fashion and styling, suitable for clothing and accessory brands.
  • Features diverse travel destinations within Azerbaijan, offering opportunities for local tourism partnerships.
Estimated Collaboration Fee: $24K~$49K
@ays_nasir
Aysel Nasirova differentiates herself from Arifə Məmmədova through a stronger emphasis on beauty and a more pronounced luxury lifestyle aesthetic. While both influencers focus on family and travel, Aysel's content features more high-end destinations, designer fashion, and detailed makeup looks, appealing to a luxury-conscious audience. Aysel also demonstrates a keen interest in K-culture, potentially opening doors to collaborations with brands targeting the Asian market. However, her engagement rate is lower than Arifə's, which may impact the effectiveness of brand partnerships. Both influencers primarily use Azerbaijani in their captions, but Aysel's visual content and universal themes of beauty and travel allow for broader international appeal.

Unique Strengths

  • Strong focus on beauty and luxury lifestyle
  • Interest in K-culture, potentially reaching Asian markets
  • High-quality visual content with professional styling
  • Family-oriented content with a glamorous twist
Estimated Collaboration Fee: $134K~$277K
@tamileworld
Tamilla Huseynli, with 103,933 followers, presents a more micro-influencer profile compared to Arifə Məmmədova's macro-influencer status. Tamilla focuses on beauty, fashion, and lifestyle, incorporating family life and travel, similar to Arifə. However, Tamilla's engagement rate is lower (0.45%) than Arifə's (2.03%). Tamilla's content is primarily in Azerbaijani, potentially limiting global reach, a factor shared with Arifə. Tamilla's role as a Marketing Director adds a business-savvy perspective, potentially streamlining brand collaborations. While both influencers target a similar audience, Arifə's larger reach and higher engagement offer broader exposure, whereas Tamilla provides a more niche, localized approach. Tamilla's focus on beauty and fashion may appeal to brands specifically targeting those interests, while Arifə's broader lifestyle content may attract a wider range of brands.

Unique Strengths

  • Professional presentation and high-quality visuals enhance brand image.
  • Clear interest in beauty and fashion brands, supported by engaging content.
  • Explicit willingness to collaborate through contact information in bio.
  • Family-oriented content adds a relatable dimension for brands targeting families.
Estimated Collaboration Fee: $26K~$55K

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