basma_benrabia - Macro Influencer specializing in Moroccan Fashion

AI-Based Influencer Analysis | Macro (921K) | Partnership Guide • Est. $29.8K-$49.3K • 3 Similar Influencers
📊 AI Analysis • As of October 27, 2025 • WhoTag.ai

@basma_benrabia Influencer Analysis

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Followers 921,958
Engagement Rate 1.03%
Viral Reach Rate 34.30%
Location Morocco/TN
Influencer Tags
#MoroccanFashion #BeautyInfluencer #LifestyleBlogger #AgadirLife #ModestFashion

💡 Profile Overview

Basma Benrabiaa is a Moroccan influencer specializing in beauty, fashion, and lifestyle content. She showcases traditional Moroccan attire alongside modern trends, appealing to a culturally aware audience. Basma is active on Instagram, TikTok, and YouTube, and explicitly states her openness to collaborations, making her a versatile creator for brands targeting the MENA region.

Personal Brand

Basma Benrabiaa distinguishes herself through a sophisticated fusion of traditional Moroccan aesthetics and contemporary fashion trends. Her unique selling proposition lies in her ability to present Moroccan cultural attire, such as Caftans and Takchitas, in a modern and appealing manner. This contrasts with influencers who focus solely on Western styles or lack her level of professional presentation, making her a go-to authority for brands seeking authentic cultural representation with a touch of modern elegance. Basma's target audience is likely composed of women in the MENA region who value cultural heritage and seek inspiration for modest yet fashionable attire. Her content strategy effectively leverages high-quality visuals and engaging Arabic communication to resonate with this audience. The consistent showcasing of traditional Moroccan fashion, combined with beauty and lifestyle elements, strengthens her appeal and fosters a loyal following interested in both cultural preservation and contemporary trends. Basma's authenticity stems from her deep-rooted cultural pride and consistent representation of Moroccan traditions. For brand partnerships, it is crucial to align with brands that respect and celebrate Moroccan culture. Actionable insights include collaborating with beauty brands for culturally relevant makeup tutorials or partnering with fashion brands to create modern interpretations of traditional Moroccan garments, ensuring a genuine and respectful representation.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Basma's content heavily features Moroccan traditional attire like Caftans and Takchitas, alongside modern modest wear, making her ideal for brands specializing in these areas. She also promotes her own fashion boutique, Basma Chic. Potential partners include local designers and international brands seeking to enter the modest fashion market. Campaign opportunities include showcasing new collections and styling tutorials. Expected ROI is high due to her strong cultural influence and engaged following. Potential challenge: ensuring brand alignment with her established aesthetic. **BEAUTY (+++):** High collaboration readiness. Basma's content showcases professional makeup and styling, making her an appealing partner for beauty brands. She could collaborate with makeup brands, skincare companies, and haircare brands. Ideal partners include Huda Beauty, Sephora Middle East, and local Moroccan beauty brands. Campaign opportunities include makeup tutorials, product reviews, and beauty challenges. Expected ROI is high due to her visually appealing content and engaged audience. Potential challenge: maintaining authenticity with sponsored content. **LIFESTYLE (++):** Medium collaboration readiness. Basma's content touches on lifestyle aspects, particularly related to Moroccan culture and traditions. This makes her suitable for brands in the home decor, travel, and food sectors that align with her cultural focus. Potential partners include Moroccan tourism boards, home decor brands featuring Moroccan designs, and food brands promoting traditional Moroccan cuisine. Campaign opportunities include showcasing travel destinations, home decor styling, and traditional cooking. Expected ROI is medium due to the less frequent lifestyle content. Potential challenge: expanding beyond her core fashion and beauty focus.

Brand Collaboration Strengths

  • Strong cultural appeal, particularly in Moroccan fashion and traditions.
  • High-quality visual content with professional makeup and styling.
  • Explicit willingness to collaborate, indicating a proactive approach.
  • Established presence across multiple social media platforms.

Collaboration Considerations

  • Content is heavily focused on Moroccan culture, potentially limiting relevance for global brands.
  • Engagement rate is below average, suggesting potential limitations in audience interaction.

Estimated Collaboration Fees

Feed Post $11K~$21K
Story $3K~$6K
Reels $13K~$29K
Package $22K~$45K

Tags for Collaboration

  • Moroccan Fashion
  • Beauty & Makeup
  • Modest Style
  • Cultural Content

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @basma_benrabia is a macro-tier influencer with 921,958 followers, specializing in Beauty, Fashion, Lifestyle, Cultural Content content.
Performance: 1.03% engagement rate with 34.30% viral reach rate.
Pricing: Package collaborations $22K~$45K. Individual posts $11K~$21K.
Alternatives: 3 similar influencers available: @basma_bouziane ($79K~$164K), @aitwakrim_oaw ($70K~$146K), @basma.bentama ($30K~$62K).
Best For: Brands targeting young demographics interested in Beauty, Fashion, Lifestyle, Cultural Content with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @basma_benrabia through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@basma_bouziane
Basma Bouziane differentiates herself from Basma Benrabia through her focus on a more luxurious and entrepreneurial lifestyle. While both influencers are Moroccan, Bouziane's content showcases high-end fashion, travel experiences, and dining, often featuring luxury accessories from brands like Chanel and Hermes. She also actively promotes her own businesses, highlighting her entrepreneurial drive. In contrast, Benrabia focuses more on traditional Moroccan attire and cultural content. Bouziane's style appeals to an audience interested in a glamorous and sophisticated lifestyle, blending personal style with business ventures, whereas Benrabia caters to those interested in Moroccan beauty, fashion, and cultural heritage. Bouziane's content is more globally appealing in terms of luxury and fashion, while Benrabia's is more culturally specific.

Unique Strengths

  • High-quality visual content with a focus on luxury and fashion.
  • Entrepreneurial spirit, promoting her own businesses.
  • Strong focus on travel and dining experiences.
  • Clear willingness to collaborate, with contact information provided.
Estimated Collaboration Fee: $79K~$164K
@aitwakrim_oaw
Aitwakrim_oaw differentiates herself from Basma Benrabia through a slightly younger demographic and a focus on UGC. While both influencers operate within the Moroccan lifestyle and fashion space, Aitwakrim_oaw incorporates luxury items into her content, suggesting a slightly different audience segment interested in aspirational high-end brands. Her content also emphasizes user-generated content, indicating a collaborative approach and a focus on community engagement. Basma Benrabia, on the other hand, emphasizes traditional Moroccan attire and cultural content, positioning herself as a cultural ambassador. Aitwakrim_oaw's engagement rate is lower, which could be a point of consideration for brands prioritizing high interaction metrics. However, her modern approach and luxury brand integration offer a unique appeal.

Unique Strengths

  • Focus on user-generated content, fostering community engagement.
  • Integration of luxury items, appealing to a high-end audience.
  • Modern approach to modest fashion, blending traditional and contemporary styles.
  • Strong regional focus on Agadir and Souss Massa, providing authentic local flavor.
Estimated Collaboration Fee: $70K~$146K
@basma.bentama
Basma Bentama differentiates herself from Basma Benrabia through her global perspective, showcasing fashion and lifestyle content from various locations including the Netherlands, Morocco, Mexico, Germany, and Spain. While both influencers share a Moroccan heritage, Bentama's content is less focused on traditional Moroccan attire and more on contemporary, accessible fashion, often featuring fast-fashion brands. She also incorporates travel content, providing a broader lifestyle context. Bentama's content includes glimpses of her family life, adding a personal touch. In contrast, Benrabia focuses more on Moroccan culture and beauty, targeting a specific niche within the MENA region. Bentama's global approach and focus on accessible fashion may appeal to brands seeking a wider audience and a more diverse range of styles.

Unique Strengths

  • Showcases a global fashion perspective through diverse travel locations.
  • Features accessible, fast-fashion brands appealing to a broad audience.
  • Incorporates personal family life, enhancing relatability.
  • Maintains high-quality visual content with professional styling.
Estimated Collaboration Fee: $30K~$62K

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