balialdn - Macro Fashion & Travel Influencer in London

AI-Based Influencer Analysis | Macro (152K) | Partnership Guide • Est. $4.4K-$7.7K • 3 Similar Influencers
📊 AI Analysis • As of October 31, 2025 • WhoTag.ai

@balialdn Influencer Analysis

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Followers 152,841
Engagement Rate 3.6%
Viral Reach Rate 29.33%
Location UK
Influencer Tags
#FashionInfluencer #TravelStyle #LuxuryLifestyle #OOTD #BeautyLover

💡 Profile Overview

Balia Adare is a London-based fashion and travel influencer known for her glamorous and aspirational lifestyle. She showcases high-quality images featuring her personal style and luxury travel experiences. As the creator of Yemaya The Label, she demonstrates entrepreneurial skills and a deep understanding of fashion trends, making her a potentially valuable partner for brands seeking to reach a stylish and globally-minded audience. She is represented by an agency, indicating professionalism and readiness for structured collaborations.

Personal Brand

Balia Adare distinguishes herself through a blend of high fashion, luxury travel, and entrepreneurial ventures, most notably her brand, Yemaya The Label. This combination sets her apart from purely fashion or travel-focused influencers. Her content showcases a curated, aspirational lifestyle, emphasizing visual appeal and a sophisticated aesthetic. The integration of her own brand demonstrates a deeper understanding of the fashion industry and provides a unique selling proposition for potential brand collaborations. Balia's target audience is likely composed of young adults and professionals interested in luxury fashion, international travel, and a glamorous lifestyle. Her content strategy effectively leverages high-quality imagery and visually appealing backdrops to capture attention and inspire her followers. The consistent focus on fashion-forward styles and travel destinations caters to the desires of her audience, fostering a sense of aspiration and engagement. Her engagement rate of 3.6% suggests a strong connection with her followers. Balia's personal authenticity stems from her confident and expressive personality, which resonates with her audience. Her entrepreneurial spirit, demonstrated through Yemaya The Label, adds a layer of credibility and authenticity. For brand partnerships, it is crucial to align with brands that complement her existing aesthetic and values. Brands in the luxury fashion, travel, or beauty sectors would be particularly well-suited. Emphasizing her role as a brand founder in partnership campaigns can further enhance her authenticity and appeal.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Balia's content heavily features her personal style, making her ideal for fashion brands. She excels in luxury fashion, swimwear, and nightlife attire. Potential partners include Revolve, Farfetch, and ASOS. Campaigns could include styling videos, outfit showcases, and lookbooks. ROI is expected to be high due to her aspirational aesthetic. A potential challenge is ensuring inclusivity for brands with diverse sizing. **TRAVEL (+++):** High collaboration readiness. Balia frequently showcases luxurious travel destinations, making her a strong fit for travel-related brands. She excels in promoting hotels, resorts, and travel accessories. Potential partners include Four Seasons Hotels, Expedia, and Rimowa. Campaigns could include destination guides, hotel reviews, and travel vlogs. ROI is expected to be high due to her aspirational travel content. A potential challenge is ensuring content aligns with sustainable travel practices. **BEAUTY (++):** Medium collaboration readiness. While not her primary focus, Balia incorporates beauty and makeup into her lifestyle content. She could excel in promoting makeup trends and hair styling products. Potential partners include Sephora, Charlotte Tilbury, and Dyson Hair. Campaigns could include makeup tutorials, hair styling demonstrations, and product reviews. ROI is expected to be medium due to less consistent beauty-focused content. A potential challenge is competing with dedicated beauty influencers. **LUXURY (++):** Medium collaboration readiness. Balia's glamorous lifestyle and high-quality content align well with luxury brands. She could excel in promoting luxury fashion, accessories, and travel experiences. Potential partners include Dior, Louis Vuitton, and Net-a-Porter. Campaigns could include product placements, brand ambassadorships, and exclusive event coverage. ROI is expected to be medium due to the niche audience. A potential challenge is maintaining authenticity and avoiding excessive brand promotion.

Brand Collaboration Strengths

  • Strong personal brand focused on high-end fashion and travel.
  • High-quality visual content with professional photography and stylish aesthetics.
  • Entrepreneurial experience through her own fashion label.
  • Agency representation indicating professionalism and structured partnership readiness.

Collaboration Considerations

  • Engagement rate is below average compared to similar influencers.
  • Content is heavily focused on personal style and travel, potentially limiting versatility for brands outside these categories.

Estimated Collaboration Fees

Feed Post $2K~$4K
Story $1K~$1K
Reels $2K~$5K
Package $4K~$8K

Tags for Collaboration

  • Fashion
  • Travel
  • Luxury
  • Beauty

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Needs Improvement
Profile: @balialdn is a macro-tier influencer with 152,841 followers, specializing in Fashion, Travel, Beauty, Lifestyle content.
Performance: 3.6% engagement rate with 29.33% viral reach rate.
Pricing: Package collaborations $4K~$8K. Individual posts $2K~$4K.
Alternatives: 3 similar influencers available: @x_ge_x_ ($119K~$245K), @temiojora ($26K~$55K), @rolayo.jemima ($849~$1.75K).
Best For: Brands targeting young demographics interested in Fashion, Travel, Beauty, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @balialdn through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@x_ge_x_
x_ge_x_ differentiates herself from balialdn primarily through a larger follower base and a slightly lower engagement rate. While both influencers focus on fashion, travel, and lifestyle content, x_ge_x_ showcases a more confident and bold persona, often featuring body-conscious outfits and luxurious travel destinations. Her content strategy includes leveraging multiple platforms like TikTok and YouTube, indicating a broader reach. Unlike balialdn, x_ge_x_ explicitly states "AD/PR" in her bio, signaling a clear readiness for brand collaborations. However, her captions are generally concise, and the lack of explicit paid partnership tags might require clearer communication for formal collaborations. Her content's focus on revealing fashion might also necessitate careful consideration for brand safety and target audience alignment.

Unique Strengths

  • Larger follower base, providing a wider reach.
  • Explicit "AD/PR" mention in bio, indicating readiness for brand collaborations.
  • Active on multiple platforms (Instagram, TikTok, YouTube), offering diverse content formats.
  • Showcases a confident and bold persona, appealing to a specific audience.
Estimated Collaboration Fee: $119K~$245K
@temiojora
Temi Ojora, a global fashion and travel influencer, presents a compelling alternative to Balia Adare. While both influencers operate in the fashion and travel space, Temi distinguishes herself through a higher engagement rate (7.64% vs. 3.6%) and a slightly different aesthetic, incorporating street style and fitness elements alongside luxury fashion. Temi's content showcases a jet-setting lifestyle, with a strong presence in Lagos, LA, London, and Shanghai, appealing to a diverse, globally-minded audience. Her brand collaborations include Nike and Revolve, indicating a broader appeal beyond high-end luxury. Temi's management representation and explicit disclosure practices further enhance her attractiveness for structured brand partnerships. Although Balia has her own fashion label, Temi's higher engagement and broader content categories could provide a more versatile platform for certain brands.

Unique Strengths

  • Higher engagement rate compared to the target influencer.
  • Broader content categories including fitness and street style.
  • Strong global presence with content from Lagos, LA, London, and Shanghai.
  • Clear and professional approach to brand collaborations.
Estimated Collaboration Fee: $26K~$55K
@rolayo.jemima
Rolayo Jemima differentiates herself from Balia Adare through a more diverse content portfolio that includes not only fashion and lifestyle but also elements of photography, personal development, and business & marketing. While both influencers are London-based and focus on fashion, Rolayo's content showcases a broader range of styles, from high-end brands to more accessible pieces, and often features her natural hair. She also incorporates personal reflections and insights into her entrepreneurial journey as a director of an agency, adding a layer of authenticity and relatability. Her engagement rate is lower than Balia's, but her viral reach rate is significantly higher. Rolayo's content is also more focused on London and European travel, while Balia's has a more global perspective. Rolayo's smaller follower count also makes her more accessible for smaller brands.

Unique Strengths

  • Strong focus on natural hair and diverse fashion choices.
  • Showcases entrepreneurial journey and business acumen.
  • High viral reach rate.
  • More accessible for smaller brands due to smaller follower count.
Estimated Collaboration Fee: $849~$1.75K

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