ayie0608 - Macro Beauty Influencer & Skincare Expert

AI-Based Influencer Analysis | Macro (155K) | Partnership Guide • Est. $2.4K-$4.3K • 3 Similar Influencers
📊 AI Analysis • As of November 20, 2025 • WhoTag.ai

@ayie0608 Influencer Analysis

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Followers 155,854
Engagement Rate 0.02%
Viral Reach Rate 10.10%
Location Indonesia
Influencer Tags
#BeautyTips #IndonesianBeauty #WellnessJourney #DigitalCreator #BeautyInfluencer

💡 Profile Overview

Nur Fitriani Ratnasari (ayie0608) is an Indonesian digital creator specializing in beauty, skincare, and wellness. She shares detailed makeup tutorials, skincare routines, and her personal fitness journey, engaging her audience with a relatable and humorous tone. Her professional approach and focus on accessible beauty products make her a suitable partner for brands targeting a broad audience seeking authentic reviews and wellness inspiration.

Personal Brand

Ayie0608 distinguishes herself through a combination of professional makeup artistry, accessible skincare advice, and a mindful lifestyle approach, all delivered with a relatable and humorous tone. Her hijab fashion adds a unique cultural element, setting her apart from typical beauty influencers. The clean, visually appealing presentation of her content, particularly the before-and-after transformations, further enhances her appeal and establishes her as a trusted source for beauty and wellness guidance. Ayie0608's target audience likely consists of young Southeast Asian women interested in beauty, skincare, and modest fashion. Her content strategy effectively leverages makeup tutorials, skincare routines, and product reviews, catering to their interests. The engaging and humorous delivery makes complex topics easily digestible, fostering a sense of community and trust. Her focus on mindful living also appeals to those seeking a holistic approach to wellness. Ayie0608's authenticity stems from her relatable personality and genuine approach to beauty and wellness. Her hijab styling and focus on mindful living resonate with a specific cultural demographic, enhancing her credibility. Brands seeking to connect with this audience should prioritize partnerships that align with her values of authenticity, inclusivity, and mindful living. Collaborations focusing on halal beauty products, modest fashion, or wellness initiatives would be particularly effective.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness. Ayie0608's expertise in makeup artistry and skincare routines makes her an ideal partner for beauty brands. Her demonstrated partnerships with Emina and Azarine highlight her ability to effectively promote beauty products. Potential collaborations include product reviews, makeup tutorials, and skincare routine demonstrations. Brands like Wardah, Maybelline, and L'Oreal could benefit from her reach and engagement with beauty enthusiasts. The primary challenge would be ensuring authenticity and transparency in sponsored content. **FASHION (++):** Medium collaboration readiness. While her content includes hijab styling, expanding into broader fashion collaborations presents an opportunity. She can partner with modest fashion brands or those offering versatile clothing options suitable for her audience. Brands like Buttonscarves, Uniqlo, and local Indonesian designers could be potential partners. Campaign opportunities include styling videos, outfit showcases, and fashion trend reviews. The challenge lies in diversifying her content beyond beauty and maintaining relevance to her core audience. **WELLNESS (++):** Medium collaboration readiness. Ayie0608's fitness journey and mindful eating habits align with the wellness industry. Collaborations could include promoting healthy food brands, fitness equipment, or wellness apps. Brands like YOUVIT, Herbalife Nutrition, and local fitness studios could benefit from her influence. Campaign opportunities include workout routines, healthy recipe demonstrations, and wellness tips. The challenge is to integrate wellness content seamlessly with her existing beauty-focused content and maintain audience engagement. **LIFESTYLE (+):** Low collaboration readiness. While there's potential in showcasing aspects of her daily life, it's not a primary focus. Brands in home decor, stationery, or everyday lifestyle products could explore collaborations. Brands like Miniso, KKV, or local Indonesian lifestyle brands could be potential partners. Campaign opportunities include showcasing product integration into her daily routines or home environment. The challenge is the limited existing lifestyle content and the need to create engaging content beyond her core beauty and wellness themes.

Brand Collaboration Strengths

  • Strong expertise in makeup and skincare with detailed tutorials and product reviews.
  • High-quality visual content, especially in beauty-focused posts.
  • Active engagement with her audience, fostering a loyal community.
  • Professional approach to brand partnerships with clear business inquiry information.

Collaboration Considerations

  • Content primarily focuses on beauty and wellness, limiting collaboration scope outside these niches.
  • Captions are mainly in Indonesian, requiring localization for global campaigns.

Estimated Collaboration Fees

Feed Post $1K~$2K
Story $234~$526
Reels $1K~$2K
Package $2K~$4K

Tags for Collaboration

  • Beauty Products
  • Skincare Solutions
  • Wellness Programs
  • Modest Fashion

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @ayie0608 is a macro-tier influencer with 155,854 followers, specializing in Beauty, Skincare, Wellness, Fashion, Lifestyle content.
Performance: 0.02% engagement rate with 10.10% viral reach rate.
Pricing: Package collaborations $2K~$4K. Individual posts $1K~$2K.
Alternatives: 3 similar influencers available: @awfaahh ($133~$275), @fafazzahra_ ($170~$353), @slsabiila___ ($22~$46).
Best For: Brands targeting young demographics interested in Beauty, Skincare, Wellness, Fashion, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @ayie0608 through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@awfaahh
Awfaahh, with a smaller but engaged following, presents a more micro-influencer approach compared to the target influencer. Her content is heavily focused on beauty and personal care, offering detailed product reviews and recommendations, aligning well with brands in this niche. While her engagement rate is average, her focus on the Indonesian market and relatable content style make her a suitable collaborator for brands targeting a local audience. She showcases a willingness to feature various beauty products, including contact lenses, skincare, and fragrances, indicating versatility within the beauty niche. Her content is generally well-lit and visually appealing, though some posts are simple product shots without the influencer present. Her communication style is direct and focuses on product benefits, making her a suitable partner for brands seeking authentic, product-centric reviews.

Unique Strengths

  • Strong focus on beauty and personal care products with detailed reviews.
  • Consistent visual aesthetic with well-lit product shots.
  • Engages with a local Indonesian audience with relatable content.
  • Shows versatility within the beauty niche, featuring various product types.
Estimated Collaboration Fee: $133~$275
@fafazzahra_
Fafa Azzahra Hermansyah (fafazzahra_) is a micro-influencer focusing on beauty, daily life, and travel, differentiating herself through a blend of Indonesian and Korean cultural elements. Unlike the target influencer, Nur Fitriani Ratnasari, Fafa incorporates family life into her content, appealing to brands targeting family-oriented demographics. While both influencers create beauty tutorials and product reviews, Fafa's content often features personal reflections and a humorous tone, fostering a strong connection with her audience. Her interest in K-beauty and Korean culture provides a niche appeal, setting her apart from Nur Fitriani's broader beauty and wellness focus. However, Fafa's engagement rate is below average, and she lacks a proven history of paid partnerships, requiring a different approach for brands seeking experienced collaborators.

Unique Strengths

  • Strong expertise in beauty content with detailed makeup looks and product reviews.
  • Authentic and relatable communication style, fostering trust and engagement.
  • Clear interest in K-beauty and Korean culture, offering a niche appeal.
  • Integrates family life into her content, appealing to family-oriented brands.
Estimated Collaboration Fee: $170~$353
@slsabiila___
Slsabiila___, as an alternative to ayie0608, offers a micro-influencer perspective with a focus on authentic beauty and lifestyle reviews. While both creators operate in the Indonesian beauty space, Slsabiila___ differentiates herself through a more intimate and personal approach, often sharing self-care routines and cafe experiences. Her content, primarily in Indonesian with some English, caters to a local audience seeking relatable and honest product recommendations. Unlike ayie0608, who has a larger following and a more polished, professional presentation, Slsabiila___ provides a down-to-earth and accessible voice, making her suitable for brands targeting a niche market with a focus on genuine endorsements. Her engagement rate is significantly higher, suggesting a more interactive relationship with her followers, despite the smaller audience size. This makes her a potentially valuable partner for brands seeking to build trust and credibility within a specific community.

Unique Strengths

  • High engagement rate with a dedicated niche audience.
  • Authentic and relatable content style.
  • Focus on honest product reviews and personal experiences.
  • Strong connection with local Indonesian beauty community.
Estimated Collaboration Fee: $22~$46

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