ayahassib - Micro Beauty Creator & Fashion Enthusiast
@ayahassib Influencer Analysis
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💡 Profile Overview
Aya Hassib is a Moroccan content creator and HR professional focusing on beauty, fashion, and lifestyle content. She presents a polished and attractive image, often attending brand events and showcasing trendy outfits. Her content appeals to an audience interested in modern aesthetics and event experiences, making her a suitable partner for brands seeking a chic and relatable influencer.
Personal Brand
Aya Hassib distinguishes herself through a blend of beauty, fashion, and lifestyle content, highlighted by high-quality visuals and event attendance. Her unique differentiator lies in merging her influencer persona with her professional human resources career, offering a multifaceted appeal. This combination sets her apart from purely beauty-focused influencers, attracting brands seeking a creator with both aesthetic sensibility and professional credibility. Her Moroccan heritage also adds a layer of cultural relevance, potentially resonating with a specific demographic. Aya's content strategy effectively targets an audience interested in modern aesthetics, skincare, and event experiences. Her focus on 'Outfit Of The Day' posts and skincare routines caters to followers seeking style inspiration and beauty advice. The inclusion of cafe culture and pet care broadens her appeal, creating a relatable and engaging persona. By showcasing her attendance at brand events, she reinforces her credibility and provides valuable exposure for her partners. Aya's authenticity stems from her confident and stylish presentation, coupled with her professional background. Brands can leverage this by partnering on campaigns that highlight both her beauty expertise and her career insights. Actionable insights include collaborations that showcase work-life balance, beauty tips for professionals, or events that align with her interests in fashion, skincare, and Moroccan culture. This approach will resonate with her audience and enhance brand credibility.
Collaboration Opportunities
**BEAUTY (+++):** Aya Hassib demonstrates high collaboration readiness within the beauty industry, evidenced by numerous partnerships with brands like Bioderma, Uriage, and Maybelline. Her content particularly shines in skincare and cosmetics, showcasing product application and event attendance. Ideal brand partners include Sephora, L'Oréal, and MAC Cosmetics. Campaigns could focus on product reviews, tutorials, and event coverage, promising high ROI. A potential challenge lies in ensuring content authenticity and transparency regarding sponsored posts. **FASHION (+++):** Aya's consistent focus on outfit-of-the-day (OOTD) posts and event appearances positions her strongly within the fashion industry. Her style leans towards trendy and accessible fashion, making her suitable for brands like Zara, H&M, and Mango. Collaboration opportunities include styling videos, lookbooks, and brand ambassador roles. Expected ROI is high due to her engaged audience and consistent fashion content. A potential challenge is differentiating her style from other fashion influencers. **LIFESTYLE (++):** Aya presents a medium level of collaboration readiness in the lifestyle category. While her primary focus is beauty and fashion, her content occasionally touches upon cafe culture and pet care, indicating potential for partnerships with brands like Starbucks, local cafes, and pet supply companies. Campaign opportunities could include showcasing daily routines, home decor, or pet-related products. ROI is moderate, as lifestyle content is not her primary focus. A challenge is integrating lifestyle products seamlessly into her existing content. **LUXURY (++):** Aya shows medium collaboration readiness in the luxury sector. Her attendance at brand events and polished aesthetic align with luxury brand values. Potential partners include luxury beauty brands like Dior and Chanel, or high-end fashion retailers. Campaigns could involve event coverage, product showcases, and brand ambassadorships. ROI is moderate, requiring careful targeting to her audience's purchasing power. A challenge is ensuring her content consistently reflects the exclusivity and sophistication associated with luxury brands.
Brand Collaboration Strengths
- Consistent high-quality visual content with a polished aesthetic.
- Active participation in and promotion of brand events.
- Clear and consistent interest in beauty and fashion categories.
- Professional approach to collaborations with direct contact information provided.
Collaboration Considerations
- Lack of explicit paid partnership disclosures in provided content.
- Content primarily focuses on personal style and event attendance, with less emphasis on in-depth product reviews.
Estimated Collaboration Fees
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Performance Insights
🏆 Competitive Performance (vs Similar Follower Count)
Alternative Influencers
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We discovered 3 alternative influencers with similar style to @ayahassib through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.
Unique Strengths
- Higher follower count and engagement rate compared to the target influencer.
- Professional background as a makeup artist and model.
- Strong emphasis on personal style and self-expression.
- Incorporation of luxury brands and high-quality photography.
Unique Strengths
- Strong focus on personal style and urban lifestyle in Marrakech
- Subtle incorporation of luxury brands, indicating potential for high-end collaborations
- Visually driven content with confident poses and expressions
- Dedicated audience interested in her personal journey and style
Unique Strengths
- Strong visual content creation skills with clear, well-composed imagery.
- Consistent personal brand focused on fashion and lifestyle.
- Showcases a polished and aspirational aesthetic, aligning well with premium brands.
- Actively engages in product showcasing through mentions and tags.
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