ay.raa - Micro Creator specializing in Fashion & Beauty

AI-Based Influencer Analysis | Micro (52K) | Collaboration Guide • Est. $1.4K-$2.4K • 3 Similar Influencers
📊 AI Analysis • As of November 09, 2025 • WhoTag.ai

@ay.raa Influencer Analysis

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Followers 52,432
Engagement Rate 4.73%
Viral Reach Rate 63.51%
Location Thailand/China
Influencer Tags
#LifestyleBlogger #TravelGram #CafeHopping #FashionStyle #BeautyLover

💡 Profile Overview

Ariya Pleumpunya is a Thai-Korean digital creator and agency owner who shares her lifestyle, travel, and beauty experiences. Her content features high-quality photography and a focus on aesthetic experiences, often incorporating creative elements. She is open to brand collaborations, as indicated by her bio, and has a strong understanding of business partnerships due to her agency ownership.

Personal Brand

Ariya Pleumpunya distinguishes herself through high-quality, visually driven content, incorporating playful elements like pixelated avatars, setting her apart from typical lifestyle influencers. Her dual role as a digital creator and agency owner provides a unique perspective on brand collaborations, offering a sophisticated understanding of the influencer marketing landscape. This combination of creative content and professional expertise makes her a valuable asset for brands seeking authentic and impactful partnerships. Her content strategy effectively targets an audience interested in aspirational lifestyle experiences, particularly within fashion, beauty, and travel. By focusing on cafe culture, urban exploration, and skincare, she appeals to individuals seeking trendy and aesthetically pleasing content. Her approachable and authentic communication style fosters a strong connection with her followers, encouraging engagement and building a loyal community around shared interests. Ariya's authenticity stems from her genuine passion for her interests, evident in her consistent content and relatable tone. For brand partnerships, this translates to a higher level of trust and credibility with her audience. Brands should leverage her expertise in both content creation and agency management to develop collaborative campaigns that are not only visually appealing but also strategically aligned with marketing objectives, ensuring maximum impact and return on investment.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness due to consistent showcasing of trendy outfits and fashion styling. Excels in contemporary fashion and accessories, making her suitable for brands like Pomelo, Charles & Keith, and local Thai designers. Campaign opportunities include styling videos, outfit showcases, and trendsetting content. Expected ROI is high due to her engaged audience and visual content standards. Potential challenge: ensuring brand alignment with her personal style and aesthetic. **BEAUTY (+++):** Strong collaboration readiness demonstrated by confirmed partnerships with Eucerin and Dermafora. Particularly excels in skincare and beauty product reviews, making her ideal for brands like Sephora Thailand, Laneige, and Innisfree. Campaign opportunities include skincare routines, makeup tutorials, and product demonstrations. High ROI is expected due to her authentic approach and engaged audience. Potential challenge: managing authenticity with sponsored content. **TRAVEL (++):** Medium collaboration readiness with a focus on urban exploration and travel photography. Excels in showcasing hotels and destinations, as seen in her partnership with 137 Pillars Hotels And Resorts. Suitable for brands like Agoda, Thai Airways, and local boutique hotels. Campaign opportunities include hotel reviews, travel vlogs, and destination guides. Medium ROI is expected due to the potential for visually appealing content. Potential challenge: expanding beyond Thai locations to appeal to a broader audience. **FOOD & BEVERAGE (++):** Medium collaboration readiness with a focus on cafe culture and coffee. Excels in showcasing cafes and afternoon tea experiences. Suitable for brands like Starbucks Thailand, local coffee shops, and dessert brands. Campaign opportunities include cafe reviews, food photography, and beverage promotions. Medium ROI is expected due to her engaged audience and visual content standards. Potential challenge: ensuring content aligns with dietary preferences and health trends.

Brand Collaboration Strengths

  • Clear intent for brand collaborations with a direct call to action in her bio.
  • High visual content standards with creative photography and a polished aesthetic.
  • Versatile content covering fashion, beauty, travel, and food.
  • Professional background as an agency owner, suggesting a strong understanding of business partnerships and content strategy.

Collaboration Considerations

  • Content captions are often concise or in Thai, which may require additional localization efforts.
  • Some content incorporates stylized edits like pixelated avatars, which might not align with all brand aesthetics.

Estimated Collaboration Fees

Feed Post $315~$590
Story $79~$177
Reels $378~$826
Package $1K~$1K

Tags for Collaboration

  • Digital Creator
  • Content Creator
  • Lifestyle Influencer
  • Fashion Enthusiast

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Average
Profile: @ay.raa is a micro-tier influencer with 52,432 followers, specializing in Fashion, Beauty, Travel, Food Culture, Lifestyle content.
Performance: 4.73% engagement rate with 63.51% viral reach rate.
Pricing: Package collaborations $1K~$1K. Individual posts $315~$590.
Alternatives: 3 similar influencers available: @fernndw ($1.33K~$2.75K), @a.s.nook ($519~$1.07K), @creammeiii ($701~$1.4K).
Best For: Brands targeting young demographics interested in Fashion, Beauty, Travel, Food Culture, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @ay.raa through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@fernndw
Fernndw, while having a larger follower count than ay.raa, exhibits a significantly lower engagement rate. Fernndw's content focuses on beauty, fashion, and urban adventures, with a strong emphasis on product reviews and event attendance, including K-beauty events. This contrasts with ay.raa's broader lifestyle content, which includes travel, food, and couple-focused posts. Fernndw's content is primarily in Thai, potentially limiting its reach to non-Thai speaking audiences, whereas ay.raa uses both English and Thai. While both influencers demonstrate a willingness to collaborate, Fernndw's lower engagement and narrower content focus may make her a less versatile choice for some brands compared to ay.raa's more diverse and engaging profile.

Unique Strengths

  • Strong focus on beauty and fashion products with detailed reviews.
  • Active participation in brand events, showcasing a willingness to engage with diverse industries.
  • Trendy and aspirational personal style that aligns with modern consumer preferences.
  • Clear interest in K-beauty, appealing to a specific cultural niche.
Estimated Collaboration Fee: $1.33K~$2.75K
@a.s.nook
a.s.nook, while similar to ay.raa in being a Thai-based fashion and beauty influencer, presents some key differentiators. Nook's content focuses more on urban fashion and beauty trends, with detailed product reviews, particularly in skincare and hair care. While both influencers indicate a willingness to collaborate, Nook's engagement rate is significantly lower than ay.raa's. Nook's content is primarily in Thai, which may limit its appeal to international brands, whereas ay.raa incorporates both Thai and English. Nook's inferred lifestyle centers around urban exploration and a pet cat, while ay.raa's includes travel and cafe culture. Nook's collaboration history includes brands like Tsubaki and Huda Beauty, suggesting a focus on beauty products, while ay.raa has collaborated with hotels and skincare brands.

Unique Strengths

  • Detailed and authentic product reviews, especially in beauty and hair care.
  • Focus on urban fashion and beauty trends.
  • Clear indication of willingness to collaborate in her bio.
  • Strong presence within the Thai market.
Estimated Collaboration Fee: $519~$1.07K
@creammeiii
Creammeiii, as an alternative to ay.raa, presents a similar focus on lifestyle and fashion content, targeting a primarily Thai audience. While both influencers demonstrate a willingness to collaborate with brands, Creammeiii's engagement rate is significantly lower, which could impact campaign performance. Creammeiii's content showcases a trendy urban lifestyle, featuring fashion choices, dining experiences, and travel adventures, aligning with the aesthetic interests of a younger demographic. Her collaboration history includes partnerships with healthcare and fashion brands, indicating a professional approach to influencer marketing. However, her content lacks the creative photography and agency ownership background that ay.raa possesses, potentially limiting her strategic understanding of brand partnerships. Creammeiii's strengths lie in her relatable and accessible style, making her suitable for brands seeking to connect with a broader audience through authentic and visually appealing content.

Unique Strengths

  • Clear willingness to collaborate, indicated in her bio.
  • Diverse content themes including fashion, dining, travel, and wellness.
  • Experience with brand partnerships in healthcare and fashion.
  • Relatable and accessible style appealing to a broad audience.
Estimated Collaboration Fee: $701~$1.4K

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