astridcuevasm - Mega Influencer & Fitness Expert from Miami

AI-Based Influencer Analysis | Mega (1.6M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers

@astridcuevasm Influencer Analysis

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Followers 1,585,671
Engagement Rate 4.3%
Viral Reach Rate 98.19%
Location Puerto Rico/USA
Influencer Tags
#FitnessJourney #TravelAdventures #FamilyLife #WorkoutMotivation #HealthyLiving

💡 Profile Overview

Astrid Marie Cuevas Perez is a Hispanic/Latina lifestyle and fitness influencer known for her authentic and joyful approach. Her content focuses on fitness, travel, and family life, appealing to a broad audience seeking inspiration for a balanced lifestyle. Represented by a PR agency, she is professional and ready for brand collaborations, offering high-quality visuals and a strong connection with her followers.

Personal Brand

Astrid Marie Cuevas Perez distinguishes herself through a vibrant blend of fitness, family, and travel content, delivered with a distinctly Hispanic/Latina perspective. Her authenticity and joyful demeanor resonate strongly, setting her apart from more generic lifestyle influencers. The consistent integration of her Puerto Rican heritage and Miami lifestyle provides a unique cultural lens, appealing to a specific demographic seeking relatable representation and inspiration. Her focus on a balanced lifestyle, encompassing both personal well-being and family values, further strengthens her unique position. Astrid's content strategy effectively targets individuals seeking motivation for a healthy and fulfilling life. Her fitness routines, travel adventures, and family moments cater to a broad audience interested in lifestyle inspiration. The use of Spanish, alongside English, expands her reach within the Hispanic community, fostering a deeper connection with her followers. Her positive communication style and relatable personal reflections cultivate a strong sense of community, encouraging engagement and loyalty. Astrid's authenticity is evident in her consistent portrayal of her personal life, from fitness struggles to family celebrations. This genuine approach builds trust and credibility with her audience, making her an ideal partner for brands seeking authentic endorsements. Actionable insight: Brands aligning with family values, fitness, or travel, particularly those targeting the Hispanic/Latina demographic, should consider collaborations. Her Miami location also presents opportunities for local partnerships. Brands should leverage her ability to connect with her audience on a personal level through relatable storytelling.

Collaboration Opportunities

**WELLNESS (+++):** High collaboration readiness. Astrid's consistent fitness content, particularly her glute and upper body workouts, makes her an ideal partner for fitness brands. She could collaborate with brands like Gymshark, Nike, or Adidas, creating sponsored workout routines, product reviews of activewear, and promoting fitness challenges. Her positive attitude and focus on health resonate well, promising high engagement and ROI. Potential challenge: ensuring brand alignment with her personal fitness philosophy. **TRAVEL (+++):** High collaboration readiness. Astrid's travel content, especially her beach and family travel experiences, presents strong opportunities for travel-related brands. She could partner with hotels like Hyatt or Marriott, airlines like JetBlue or Southwest, or travel agencies to create sponsored travel vlogs, destination reviews, and promote travel packages. Her engaging visuals and family-oriented content will likely drive bookings and brand awareness. Potential challenge: managing diverse travel brand expectations. **FASHION (++):** Medium collaboration readiness. Astrid's casual and swimwear fashion choices align well with brands targeting a similar demographic. She could collaborate with brands like SHEIN, Aerie, or Target to showcase clothing hauls, style guides, and promote seasonal collections. Her visual style and body positivity could drive sales and brand affinity. Potential challenge: ensuring brand fit with her personal style and maintaining authenticity. **BEAUTY (++):** Medium collaboration readiness. Astrid's makeup application content, while not a primary focus, offers opportunities for beauty brands. She could partner with brands like Maybelline, L'Oréal, or Sephora to create makeup tutorials, product reviews, and promote beauty trends. Her relatable approach and positive attitude could resonate well with beauty consumers. Potential challenge: balancing beauty content with her existing fitness and travel themes.

Brand Collaboration Strengths

  • Engaging content across fitness, travel, and family themes.
  • Authentic and positive attitude fosters strong follower connections.
  • Professionally represented by a PR agency.
  • High-quality visuals effectively showcase experiences and style.

Collaboration Considerations

  • Content primarily in Spanish may limit reach for English-only campaigns.
  • Lack of explicit brand collaborations makes assessing past partnership performance difficult.

Estimated Collaboration Fees

Feed Post $16K~$30K
Story $4K~$9K
Reels $19K~$42K
Package $31K~$64K

Tags for Collaboration

  • Lifestyle Influencer
  • Fitness Enthusiast
  • Travel Blogger
  • Family Content Creator

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @astridcuevasm is a mega-tier influencer with 1,585,671 followers, specializing in Fitness, Travel & Leisure, Child Care & Parenting, Fashion & Style, Food Culture content.
Performance: 4.3% engagement rate with 98.19% viral reach rate.
Pricing: Package collaborations $31K~$64K. Individual posts $16K~$30K.
Alternatives: 3 similar influencers available: @supau_ ($753~$1557), @tabatagabriela ($397~$820), @fittbella_ ($26.58K~$54.93K).
Best For: Brands targeting young demographics interested in Fitness, Travel & Leisure, Child Care & Parenting, Fashion & Style, Food Culture with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @astridcuevasm through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@supau_
Suleyka De Jesus, a Dominican "Fit Mom of 3" based in Florida, presents a compelling alternative to Astrid Marie Cuevas Perez. While both influencers cater to a Hispanic/Latino audience and share interests in fitness, family, and lifestyle, Suleyka distinguishes herself through her explicit focus on motherhood and her entrepreneurial venture, "@supaus_sweet_kitchen." Her content showcases a balanced lifestyle, blending fitness routines with family moments and culinary pursuits. Suleyka's collaborations with brands like Prozis, Shein, and Aerie demonstrate her experience in brand partnerships, offering a track record that Astrid currently lacks. Her smaller follower count allows for a more intimate connection with her audience, potentially leading to higher engagement rates. Suleyka's content is heavily centered on her personal life and family, which may limit appeal for broader campaigns, but her authenticity and relatable persona make her a strong choice for brands targeting mothers and families.

Unique Strengths

  • Established brand collaborations with Prozis, Shein, and Aerie.
  • Strong focus on motherhood and family life.
  • Owner of a small business, showcasing entrepreneurial spirit.
  • Authentic and relatable persona, fostering a close connection with her audience.
Estimated Collaboration Fee: $753~$1557
@tabatagabriela
Tabata Gabriela, a Miami-based Hispanic/Latino creator, differentiates herself from Astrid Cuevas Perez through her strong focus on local experiences and family-centered content. While both influencers share a similar demographic and interest in lifestyle and fitness, Tabata emphasizes her connection to the Miami community, frequently featuring local businesses and events. Her content also highlights her role as a mother to a young child, showcasing family outings and activities. This contrasts with Astrid's broader focus on travel and fitness, with less emphasis on local engagement. Tabata's beauty and jewelry focus also sets her apart, offering brands in those sectors a more targeted collaboration opportunity. Her smaller follower count allows for a more intimate connection with her audience, potentially leading to higher engagement rates for specific campaigns. However, her lower viral reach rate compared to Astrid may limit overall campaign visibility.

Unique Strengths

  • Strong focus on local Miami experiences and businesses
  • Emphasis on family-centered content with a young child
  • Specialization in beauty and jewelry-related content
  • More intimate connection with her audience due to smaller follower count
Estimated Collaboration Fee: $397~$820
@fittbella_
Gabriela Maldonado (fittbella_) differentiates herself from Astrid Cuevas Perez through a stronger emphasis on faith-based content and a more casual, relatable presentation. While both influencers focus on fitness and family, Gabriela integrates her Christian faith prominently, creating a unique niche. Her content features everyday moments and personal reflections, fostering a genuine connection with her audience. Gabriela's location in Texas and bilingual communication further enhance her relevance, appealing to a broad audience, particularly within the Hispanic community. She also showcases a willingness to collaborate through an explicit discount code in her bio, suggesting a professional and open approach to partnerships. Her engagement rate is lower, but her authenticity and focus on faith and family provide a distinct appeal.

Unique Strengths

  • Strong emphasis on faith-based content, creating a unique niche.
  • Relatable and authentic presentation of everyday life.
  • Bilingual communication appealing to a broad Hispanic audience.
  • Clear indication of willingness to collaborate through a discount code.
Estimated Collaboration Fee: $26.58K~$54.93K

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