assem_syrlykhan - Macro Influencer & Performing Artist

AI-Based Influencer Analysis | Macro (173K) | Partnership Guide • Est. $5.2K-$8.7K • 3 Similar Influencers
📊 AI Analysis • As of October 18, 2025 • WhoTag.ai

@assem_syrlykhan Influencer Analysis

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Followers 173,816
Engagement Rate 9.02%
Viral Reach Rate 244.52%
Location KZ
Influencer Tags
#ActressLife #TravelGram #MomLife #FashionStyle #LifestyleBlogger

💡 Profile Overview

Asem Syrlykhan is a Kazakhstan-based actress and lifestyle creator who shares her glamorous life, travels, and family moments with her audience. Her content features high-quality visuals and showcases her diverse fashion sense. She is open to collaborations and appeals to brands targeting fashion, travel, and family-oriented audiences.

Personal Brand

Assem Syrlykhan differentiates herself through a blend of her acting career, glamorous lifestyle, and motherhood journey. Her East Asian features and photogenic appearance, combined with high-quality visuals of travel and fashion, create a unique and aspirational yet relatable persona. This distinguishes her from competitors who may focus solely on one aspect of lifestyle influencing, such as only fashion or only travel, without the added dimension of a professional career and family life. Assem's content strategy effectively targets an audience interested in fashion, travel, and family life, particularly mothers and young women seeking inspiration. Her content's strength lies in its ability to balance aspirational elements with authentic moments, creating a sense of connection with her followers. The high engagement rate of 9.02% suggests a loyal and responsive audience, indicating that her content resonates well with her target demographic's psychological needs for inspiration and connection. Assem's personal authenticity is enhanced by showcasing genuine moments with her child and expressing her personality through diverse fashion choices and travel experiences. For brand partnerships, she should prioritize collaborations that align with her existing lifestyle and values, such as family-friendly travel destinations, high-end fashion brands, or products related to motherhood and child development. Brands seeking to tap into the Kazakhstan market and reach a sophisticated, engaged audience would find her an ideal partner.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Her diverse fashion choices, from resort wear to formal wear, make her an ideal partner for various fashion brands. She could collaborate with brands like Zara, H&M, or local Kazakh fashion designers. Campaign opportunities include styling videos, outfit showcases, and attending fashion events. Expected ROI is high due to her engaged audience and visual content quality. A potential challenge is ensuring brand alignment with her personal style. **TRAVEL (+++):** High collaboration readiness. Her travel content, featuring scenic destinations, aligns well with travel and hospitality brands. She could partner with airlines like Air Astana, hotel chains like the Ritz-Carlton, or travel agencies specializing in family travel. Campaign opportunities include destination reviews, travel vlogs, and promoting travel packages. High ROI is expected due to her aspirational travel content. A potential challenge is catering to a broad travel audience. **LIFESTYLE (++):** Medium collaboration readiness. Her content showcases a glamorous and family-oriented lifestyle, making her suitable for lifestyle brands. She could collaborate with home decor brands, family-oriented products, or subscription boxes. Campaign opportunities include showcasing products in her daily life, home tours, and family activities. Medium readiness due to the broad nature of lifestyle content. A potential challenge is standing out in a saturated market. **BEAUTY (++):** Medium collaboration readiness. While not explicitly a beauty influencer, her glamorous lifestyle and high-quality visuals make her a potential partner for beauty brands. She could collaborate with makeup brands, skincare companies, or hair care products. Campaign opportunities include makeup tutorials, skincare routines, and hair styling tips. Medium readiness due to less consistent beauty-focused content. A potential challenge is building credibility in the beauty space.

Brand Collaboration Strengths

  • High engagement rate (9.02%) indicates strong audience interaction.
  • Diverse content range (travel, fashion, family) offers versatile brand integration opportunities.
  • Clear personal branding as an actress and mother provides a defined target audience.
  • Explicitly open to collaborations with contact information readily available.

Collaboration Considerations

  • Content captions primarily in Russian and Kazakh may limit reach to non-Russian/Kazakh speaking audiences.
  • No explicit paid partnership history is visible, requiring initial trust-building for brands.

Estimated Collaboration Fees

Feed Post $2K~$4K
Story $1K~$1K
Reels $3K~$5K
Package $4K~$8K

Tags for Collaboration

  • Fashion
  • Travel
  • Family Lifestyle
  • Beauty

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Excellent
Profile: @assem_syrlykhan is a macro-tier influencer with 173,816 followers, specializing in Fashion, Travel, Family, Lifestyle, Performing Arts content.
Performance: 9.02% engagement rate with 244.52% viral reach rate.
Pricing: Package collaborations $4K~$8K. Individual posts $2K~$4K.
Alternatives: 3 similar influencers available: @akerke_nazarbekova ($30K~$63K), @rozalina_ersqz ($12.3K~$25.5K), @mddsaa ($12.5K~$26.0K).
Best For: Brands targeting young demographics interested in Fashion, Travel, Family, Lifestyle, Performing Arts with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @assem_syrlykhan through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@akerke_nazarbekova
Akerke Nazarbekova differentiates herself from Asem Syrlykhan through a slightly different content focus and engagement level. While both are Kazakhstani influencers, Akerke's content leans more towards urban lifestyle and fashion, with a touch of her acting career, whereas Asem covers a broader range including family and travel. Akerke's engagement rate is lower (2.7%) compared to Asem's (9.02%), suggesting potentially less direct interaction with her audience. However, Akerke's bio explicitly states advertising inquiries, indicating a professional approach to collaborations. Asem's content captions are primarily in Russian and Kazakh, which may limit reach to non-Russian/Kazakh speaking audiences. Akerke's content is also focused on locations within Kazakhstan, which may limit global campaign reach. Overall, Akerke offers a strong visual appeal and a charming persona, making her a promising creative professional in the influencer and entertainment spheres.

Unique Strengths

  • Strong personal brand with consistent aesthetic and engaging visual content
  • Versatility in content, covering fashion, lifestyle, and travel
  • Professional approach to collaborations with a dedicated contact for advertising inquiries
  • Charming and expressive personality that can authentically connect with followers
Estimated Collaboration Fee: $30K~$63K
@rozalina_ersqz
Rozalina_ersqz, based in Astana, Kazakhstan, presents a family-centered and stylish urban lifestyle, differentiating herself from Asem Syrlykhan, who showcases a more glamorous and travel-focused image. Rozalina's content emphasizes her role as a young mother, sharing daily life, fashion choices, and family moments, appealing to brands targeting young families. While both communicate in Kazakh and Russian, Rozalina's focus on local experiences in Astana provides a unique regional connection. Asem has a higher follower count and engagement rate, Rozalina's TikTok presence and focus on relatable family content offer a distinct advantage for brands seeking authenticity and local engagement. Rozalina's willingness to collaborate is evident through brand tags, though explicit paid partnerships are less visible.

Unique Strengths

  • Strong focus on family-oriented content, particularly motherhood.
  • Active presence on TikTok with a significant following.
  • Emphasis on local experiences and lifestyle in Astana, Kazakhstan.
  • Demonstrates a clear sense of personal style suitable for fashion and lifestyle brands.
Estimated Collaboration Fee: $12.3K~$25.5K
@mddsaa
Mddsaa differentiates herself from Asem Syrlykhan through a stronger emphasis on family life and cultural heritage, specifically Tuvan culture. While both influencers cover fashion and beauty, Mddsaa integrates her family and cultural traditions more prominently into her content, offering a unique angle for brands seeking to connect with audiences interested in cultural authenticity and family values. Mddsaa also demonstrates a clear history of brand collaborations, indicating a professional approach to partnerships, whereas Asem's collaboration history is less visible. Mddsaa's content also features outdoor activities and scenic landscapes, appealing to brands targeting an audience interested in nature and travel. Her captions are primarily in Russian, with some Tuvan, indicating a strong regional focus, potentially limiting broader international reach compared to Asem, who uses Russian and Kazakh.

Unique Strengths

  • Strong focus on family values and cultural heritage.
  • Clear history of brand collaborations.
  • High-quality photography with diverse settings.
  • Versatile content themes, from fashion and beauty to travel and cultural events.
Estimated Collaboration Fee: $12.5K~$26.0K

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