anwarhadid - Mega Musician & Avant-Garde Designer in New York

AI-Based Influencer Analysis | Mega (6.9M) | Campaign Guide • Collaboration Insights & Costs • 3 Similar Influencers
📊 AI Analysis • As of October 14, 2025 • WhoTag.ai

@anwarhadid Influencer Analysis

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Followers 6,851,602
Engagement Rate 0.09%
Viral Reach Rate 5.34%
Location USA
Influencer Tags
#MusicArtist #FashionDesigner #ObsidianDesign #HowVanish #LiveMusic

💡 Profile Overview

Anwar Hadid is a musician and designer known for his band Howvanish and brand Obsidian. He embodies an edgy, urban aesthetic, appealing to those interested in alternative music and avant-garde fashion. His content showcases his creative projects and personal style, making him a tastemaker in niche artistic communities. He is ready for professional collaborations.

Personal Brand

Anwar Hadid differentiates himself through a genuine fusion of music and fashion, embodied by his band Howvanish and design brand Obsidian. This multi-hyphenate approach sets him apart from typical influencers, offering a raw, urban aesthetic that resonates with niche artistic communities. His direct and confident communication style further solidifies his position as a tastemaker, attracting followers interested in alternative music, avant-garde fashion, and authentic creative expression. Anwar Hadid's target audience is drawn to his edgy, artistic persona and seeks inspiration in alternative culture. His content strategy effectively leverages his band performances, design projects, and urban lifestyle, creating a cohesive narrative that appeals to this demographic. By showcasing his creative process and inviting engagement with his artistic journey, he fosters a strong sense of community, strengthening his connection with his followers and enhancing his influence within his niche. Anwar Hadid's authenticity stems from his genuine involvement in music and design, making his brand mentions feel organic. For brand partnerships, he should prioritize collaborations that align with his artistic endeavors and urban aesthetic. Brands in streetwear, musical instruments, or creative software could benefit from partnering with him, leveraging his influence to reach a culturally relevant and creatively driven demographic. Focusing on long-term partnerships that allow him to integrate the brand into his artistic narrative will yield the most authentic and impactful results.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness due to Anwar's established design brand, Obsidian, and frequent streetwear-focused content. He excels in promoting alternative and urban fashion styles. Ideal partners include brands like Diesel, Dr. Martens, and emerging streetwear labels. Campaign opportunities include showcasing new collections, styling guides, and event appearances. High ROI potential due to his influence in niche fashion communities. Potential challenge: ensuring brand alignment with his edgy aesthetic. **MUSIC (+++):** High collaboration readiness given Anwar's primary identity as a musician and his band, Howvanish. He is well-suited for partnerships within the music industry, particularly with instrument brands, audio equipment companies, and music streaming services. Potential collaborations include promoting new music releases, showcasing equipment, and hosting live performances. Brands like Fender, Ableton, and Spotify would be ideal. High ROI through targeted promotions to his music-focused audience. Potential challenge: balancing brand promotion with his artistic integrity. **LIFESTYLE (++):** Medium collaboration readiness. Anwar's urban lifestyle and artistic pursuits offer opportunities for lifestyle brand partnerships. He could collaborate with brands focused on urban living, art supplies, or unique accessories. Brands like Public Hotels (already tagged), Moleskine, or independent art supply stores would be a good fit. Campaign opportunities include showcasing products in his daily life, featuring them in his creative process, or hosting events. Medium ROI due to lifestyle content being secondary to music and fashion. Potential challenge: integrating lifestyle products seamlessly into his existing content. **LUXURY (++):** Medium collaboration readiness. While Anwar's style leans towards alternative and edgy, his association with high-profile events and his design work for Obsidian present opportunities for luxury brand collaborations. He could partner with luxury brands that align with his aesthetic, such as high-end leather goods or avant-garde fashion houses. Brands like Saint Laurent or Rick Owens could be a good fit. Campaign opportunities include attending fashion shows, showcasing luxury products in his designs, or creating limited-edition collaborations. Medium ROI due to his niche audience. Potential challenge: ensuring the luxury brand aligns with his authentic and somewhat rebellious image.

Brand Collaboration Strengths

  • Strong, distinct personal brand integrating music and fashion design.
  • Actively promotes his own creative projects, indicating a clear understanding of brand messaging.
  • Maintains a consistent edgy and artistic aesthetic, appealing to a specific demographic.
  • Has professional representation, suggesting a structured approach to potential partnerships.

Collaboration Considerations

  • Content primarily focuses on self-promotion, requiring careful integration for external brand campaigns.
  • Niche and alternative aesthetic may limit appeal to mainstream brands.

Estimated Collaboration Fees

Feed Post $69K~$128K
Story $17K~$39K
Reels $82K~$180K
Package $134K~$277K

Tags for Collaboration

  • Musician
  • Fashion Designer
  • Urban Culture
  • Alternative Style

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @anwarhadid is a mega-tier influencer with 6,851,602 followers, specializing in Music, Fashion, Lifestyle content.
Performance: 0.09% engagement rate with 5.34% viral reach rate.
Pricing: Package collaborations $134K~$277K. Individual posts $69K~$128K.
Alternatives: 3 similar influencers available: @strangehuman ($74K~$153K), @bear ($94K~$194K), @steve.lacy ($65K~$134K).
Best For: Brands targeting young demographics interested in Music, Fashion, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @anwarhadid through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@strangehuman
Strangehuman differentiates from Anwar Hadid through a more pronounced emphasis on high-fashion and luxury brands, demonstrated by collaborations with Prada. While both influencers embody an edgy aesthetic, Strangehuman's style leans towards a blend of streetwear and high-end designer pieces, often showcased against urban backdrops in locations like Tokyo and Mexico City. Strangehuman's content also features a mysterious persona, often obscuring their face, which contrasts with Hadid's more direct and personal approach. Additionally, Strangehuman's captions are primarily in Spanish, suggesting a strong connection to a Latin American audience, whereas Hadid's content is in English. Strangehuman also incorporates travel and music performance into their content, offering a broader range of collaboration opportunities beyond fashion and design. Finally, Strangehuman's higher engagement rate suggests a more active and responsive audience.

Unique Strengths

  • Strong engagement rate indicating an active and responsive audience.
  • Collaboration experience with luxury brands like Prada.
  • Bilingual content (Spanish and English) broadens reach.
  • Diverse content including fashion, music, and travel.
Estimated Collaboration Fee: $74K~$153K
@bear
Bear, as an alternative musician and global style icon, presents a different approach compared to Anwar Hadid's blend of music and fashion design. While both embody edgy aesthetics, Bear's style is more punk-rock influenced, with extensive tattoos and vibrant hair. Bear's content showcases global travel and personal expression, whereas Anwar focuses on his band and design brand. Bear's higher engagement rate suggests a more interactive audience. However, Bear's content may raise brand safety concerns due to explicit expressions and language. Anwar's professional representation offers a structured approach to collaborations, while Bear's authenticity and openness about his diabetes create a deeper connection with his followers. Both appeal to niche audiences, but Bear's focus on music and personal lifestyle might require careful integration for brand campaigns.

Unique Strengths

  • Higher engagement rate indicating a more interactive audience.
  • Strong personal brand with a distinct punk-rock aesthetic.
  • Openness about personal life, including health condition, fostering a deeper connection with followers.
  • Global travel content providing diverse backdrops for campaigns.
Estimated Collaboration Fee: $94K~$194K
@steve.lacy
Steve Lacy differentiates himself from Anwar Hadid through a higher engagement rate (2.39% vs 0.09%) and a larger post count (375 vs 18), suggesting more active content creation and audience interaction. While both are musicians with a focus on fashion, Lacy's style is described as eclectic and avant-garde, blending streetwear with high fashion, whereas Hadid's is more consistently edgy and alternative. Lacy's content includes magazine features and collaborations, indicating a broader reach and professional network. His audience may be more diverse, given his blend of musical genres and fashion influences, compared to Hadid's niche artistic community. Lacy's higher viral reach rate (63.35% vs 5.34%) also suggests a greater potential for campaign visibility.

Unique Strengths

  • Higher engagement rate indicates a more active and responsive audience.
  • Eclectic and avant-garde style broadens appeal beyond niche markets.
  • Established presence in both music and high fashion industries.
  • Higher viral reach rate suggests greater potential for campaign visibility.
Estimated Collaboration Fee: $65K~$134K

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