anggubatary - Macro Fashion Influencer in Makassar

AI-Based Influencer Analysis | Macro (422K) | Partnership Guide • Est. $9.2K-$15.5K • 3 Similar Influencers
📊 AI Analysis • As of October 31, 2025 • WhoTag.ai

@anggubatary Influencer Analysis

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Followers 422,672
Engagement Rate 1.44%
Viral Reach Rate 37.89%
Location Indonesia/South Korea
Influencer Tags
#ModestFashion #BeautyInfluencer #FamilyLife #TravelKorea #SkincareRoutine

💡 Profile Overview

Anggu Batary is an Indonesian content creator focusing on modest fashion, beauty, and family lifestyle. She appeals to a broad audience interested in lifestyle, beauty, and family content, with a touch of K-culture influence. Anggu demonstrates a business-savvy approach to content creation through brand collaborations, making her a reliable partner for brands.

Personal Brand

Anggu Batary distinguishes herself through her elegant and polished presentation of modest fashion and beauty, seamlessly integrating family life and travel. Her unique blend of traditional Indonesian aesthetics with modern styles, including K-culture influences, sets her apart. The visually appealing content, combined with her friendly demeanor, creates a trustworthy and aspirational image, making her a sought-after influencer in the modest fashion and lifestyle niche. This curated approach differentiates her from competitors who may focus solely on fashion or beauty without the holistic lifestyle integration. Anggu's target audience is likely composed of young to middle-aged women interested in modest fashion, beauty, and family-oriented content. Her content strategy effectively leverages visually appealing imagery and relatable personal anecdotes to foster engagement. The inclusion of travel and lifestyle elements broadens her appeal, attracting followers who aspire to a balanced and stylish life. Her strength lies in creating a sense of community and trust, making her recommendations highly influential within her target demographic. Anggu's authenticity stems from her consistent portrayal of family life and genuine product reviews. Brands seeking partnership should leverage her credibility by focusing on long-term collaborations that align with her values and lifestyle. Actionable insights include co-creating content that showcases product integration within her daily routine, emphasizing the benefits for her family and followers. Transparency and genuine endorsement are key to maximizing the impact of brand partnerships.

Collaboration Opportunities

**BEAUTY (+++):** Anggu demonstrates high collaboration readiness in the beauty sector, evidenced by numerous partnerships with skincare and cosmetic brands like Alisa Skin Clinic and Maybeautyshop. She excels in showcasing skincare routines, makeup tutorials, and beauty product reviews, particularly within the Indonesian and K-beauty markets. Ideal partners include brands like Wardah, Somethinc, and Laneige. Campaigns could focus on product launches, tutorials, and authentic reviews, promising high ROI. A potential challenge is ensuring content resonates beyond the Indonesian market without translation efforts. **FASHION (+++):** Anggu exhibits strong collaboration readiness in the fashion industry, particularly in modest fashion and hijab styles. Her visually polished content and integration of traditional and modern styles make her an ideal partner for brands like Dian Pelangi, Kami., and Buttonscarves. Campaign opportunities include showcasing new collections, styling guides, and promoting modest fashion trends. High ROI can be expected through targeted marketing to her engaged audience. A consideration is the need to adapt content for a global audience, given the focus on Indonesian fashion. **LIFESTYLE (++):** Anggu shows medium collaboration readiness in the lifestyle category, with potential in family-centered and wellness-related products. Her content occasionally features elements of home life and travel, making her suitable for brands like IKEA Indonesia, LocknLock, and local travel agencies. Campaign opportunities could include showcasing home decor, family travel experiences, and wellness product integration. ROI is moderate due to the less consistent focus on lifestyle content. A challenge is to integrate lifestyle products seamlessly into her existing content themes. **TRAVEL (++):** Anggu presents a medium collaboration readiness in the travel sector. Her travel photography and family travel experiences offer opportunities for partnerships with hotels, airlines, and tourism boards targeting the Indonesian market. Potential partners include Garuda Indonesia, local Indonesian resorts, and travel agencies specializing in family travel. Campaigns could focus on destination reviews, travel tips, and showcasing family-friendly travel experiences. ROI is moderate due to the less frequent travel-focused content. A consideration is the need to expand her travel content to appeal to a broader international audience.

Brand Collaboration Strengths

  • Clear and consistent brand collaborations are evident in her content and bio.
  • Diverse content themes including modest fashion, beauty, food, travel, and family life appeal to a broad audience.
  • High-quality visual content enhances product presentation.
  • Authentic and relatable family life fosters trust with her audience.

Collaboration Considerations

  • Content captions are primarily in Indonesian, potentially limiting engagement with a global audience.
  • The engagement rate is below average, which may be a consideration for brands prioritizing high interaction metrics.

Estimated Collaboration Fees

Feed Post $3K~$5K
Story $1K~$1K
Reels $3K~$7K
Package $5K~$10K

Tags for Collaboration

  • Modest Fashion
  • Beauty & Skincare
  • Family Lifestyle
  • Indonesian Influencer

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @anggubatary is a macro-tier influencer with 422,672 followers, specializing in Modest Fashion, Beauty, Family, Travel, Lifestyle content.
Performance: 1.44% engagement rate with 37.89% viral reach rate.
Pricing: Package collaborations $5K~$10K. Individual posts $3K~$5K.
Alternatives: 3 similar influencers available: @tasyalatasya__ ($805~$1.66K), @famellakalicman ($7.49K~$15.48K), @friscamarietta ($531~$1.1K).
Best For: Brands targeting young demographics interested in Modest Fashion, Beauty, Family, Travel, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

Powered by WhoTag.ai's recommendation intelligence

We discovered 3 alternative influencers with similar style to @anggubatary through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@tasyalatasya__
Tasyalatasya__ differentiates herself from Anggu Batary primarily through her follower count, which is significantly lower, positioning her as a macro-influencer compared to Anggu's larger reach. While both influencers focus on modest fashion and beauty targeting an Indonesian audience, Tasyalatasya__ incorporates more glimpses into her personal life, including her partner and young child, creating a family-oriented appeal. Her content showcases a polished aesthetic with a focus on daily outfits, makeup looks, and skincare routines, aligning with current trends. Tasyalatasya__'s bio explicitly mentions brand ambassadorships, highlighting her professional approach to collaborations. Her engagement rate is currently at 0.0, which is a significant difference from Anggu's 1.44, indicating a potential area for improvement in audience interaction. Overall, Tasyalatasya__ offers a more intimate and family-focused approach within the modest fashion and beauty niche, making her suitable for brands seeking a personal connection with their target demographic.

Unique Strengths

  • Strong visual appeal with high-quality imagery.
  • Clear willingness and experience in brand collaborations.
  • Lifestyle content integrates fashion and beauty products organically.
  • Confident and aspirational image appealing to a style-conscious audience.
Estimated Collaboration Fee: $805~$1.66K
@famellakalicman
Famellakalicman differentiates herself from Anggu Batary with a stronger emphasis on family-centric content, showcasing her life as a wife and mother with young children. While both influencers operate in the modest fashion and lifestyle space, Famellakalicman's content is more focused on daily family activities, celebrations, and travel adventures with her children. She also integrates Islamic cultural elements more explicitly, appealing to a devout audience. Although her follower count is lower, her engagement with brands like KPM Trans and Mandala Islamic Tour suggests a focus on family-oriented collaborations. Her style leans towards luxury accessories and abayas, indicating a potential audience interested in sophisticated modest wear. In contrast, Anggu Batary has a broader focus, including beauty, K-culture, and a wider range of brand collaborations.

Unique Strengths

  • Strong focus on family-oriented content, appealing to family-focused brands
  • Integration of Islamic cultural elements, providing a unique angle for relevant brands
  • Showcases luxury accessories and abayas, indicating potential for high-end brand collaborations
  • Regular travel experiences with family, offering opportunities for travel and hospitality partnerships
Estimated Collaboration Fee: $7.49K~$15.48K
@friscamarietta
Frisca Marietta differentiates herself from Anggu Batary primarily through her follower count and engagement rate, with Frisca having a smaller audience and a lower engagement rate. While both influencers focus on fashion, lifestyle, and family content, Frisca's content showcases a more urban and modern aesthetic, appealing to a slightly different demographic. Frisca's collaborations include brands in home appliances and aesthetic clinics, indicating a broader range of interests compared to Anggu. Both influencers have an interest in K-culture, but Anggu's content more explicitly features travel to South Korea. Frisca's content also reflects a luxury consumption pattern, similar to Anggu. Overall, Frisca offers a more budget-friendly option with a focus on urban lifestyle and a slightly different brand collaboration portfolio.

Unique Strengths

  • High-quality visual content across diverse lifestyle categories
  • Proven track record of brand collaborations
  • Broad range of interests including fashion, travel, and home
  • Authentic and approachable persona
Estimated Collaboration Fee: $531~$1.1K

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