andreaiescorcia - Macro Beauty & Fashion Influencer in Panama City

AI-Based Influencer Analysis | Macro (331K) | Partnership Guide • Est. $11.4K-$19.7K • 3 Similar Influencers

@andreaiescorcia Influencer Analysis

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Followers 331,026
Engagement Rate 6.16%
Viral Reach Rate 78.30%
Location Panama
Influencer Tags
#BeautyInfluencer #FashionStyle #TravelGram #LifestyleBlogger #Panama

💡 Profile Overview

Andrea Escorcia is a Panamanian digital creator specializing in beauty, fashion, and lifestyle content. She showcases trendy outfits, beauty products, and travel experiences, primarily targeting a young, fashion-conscious audience. With a strong engagement rate and a willingness to collaborate, she presents a valuable opportunity for brands seeking to reach the Latin American market.

Personal Brand

Andrea Escorcia differentiates herself through a combination of high-quality visual content, a focus on luxury brands, and a Panamanian origin, setting her apart from the broader pool of beauty and fashion influencers. Her content blends aspirational luxury with an accessible tone, making high-end products feel within reach for her audience. This curated approach, coupled with her youthful and trendy appearance, creates a distinct and desirable brand image. Andrea's target audience likely consists of young women interested in beauty, fashion, and lifestyle trends, who aspire to a stylish and social lifestyle. Her content strategy effectively leverages visually appealing imagery and personal updates to foster engagement. The consistent focus on beauty products, fashion trends, and travel experiences caters directly to her audience's interests, creating a strong connection and driving a solid engagement rate. Andrea's authenticity stems from her relatable tone and personal updates, which humanize her brand and build trust with her followers. For brand partnerships, it is crucial to select brands that align with her existing aesthetic and values, ensuring a seamless integration into her content. Brands should leverage her Panamanian background to reach a specific demographic and capitalize on her ability to make luxury products feel accessible to a wider audience.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness, demonstrated by existing partnerships with Lancome and Dior. Excels in makeup, skincare, and fragrances, making her ideal for brands like Sephora, MAC Cosmetics, and Chanel Beauty. Campaign opportunities include product reviews, tutorials, and showcasing beauty routines. High ROI is expected due to her engaged audience and professional content quality. Potential challenge lies in ensuring authenticity and transparency with sponsored content. **FASHION (+++):** Strong collaboration readiness, showcasing trendy outfits and luxury brands. Particularly suited for collaborations within the evening wear, beachwear, and casual style sectors. Ideal brand partners include Missguided, Zara, and Mango. Campaign opportunities include styling videos, outfit showcases, and trend spotlights. High ROI is anticipated due to her influence on fashion trends. A potential challenge is maintaining relevance across diverse fashion styles. **LIFESTYLE (++):** Medium collaboration readiness, with potential in cafe culture and dining experiences. Ideal for brands like Starbucks, local coffee shops, and restaurant chains. Campaign opportunities include showcasing dining experiences, coffee reviews, and lifestyle content integration. Medium ROI is expected as lifestyle content is a secondary focus. A potential challenge is integrating brand messaging seamlessly into her personal lifestyle content. **LUXURY (++):** Medium collaboration readiness, given her existing collaborations with Dior and Lancome, and consistent showcasing of luxury items. Particularly suited for high-end beauty, fashion, and accessories brands. Ideal partners include Gucci, Prada, and Louis Vuitton. Campaign opportunities include exclusive product showcases, luxury lifestyle content, and brand ambassadorships. Medium ROI is expected, with potential for high impact due to her aspirational content. A potential challenge is ensuring authenticity and relatability while promoting luxury products.

Brand Collaboration Strengths

  • Strong visual content quality with professional photography and editing.
  • Consistent engagement with high-end beauty and fashion brands.
  • Clear communication of willingness to collaborate via her bio.
  • Authentic and relatable persona fostering genuine connection with her audience.

Collaboration Considerations

  • Content is primarily in Spanish, potentially limiting reach for global campaigns.
  • Content heavily focuses on personal experiences, requiring direct product integration for clear brand messaging.

Estimated Collaboration Fees

Feed Post $4K~$7K
Story $1K~$2K
Reels $5K~$10K
Package $8K~$16K

Tags for Collaboration

  • Beauty
  • Fashion
  • Lifestyle
  • Panama

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Average
Profile: @andreaiescorcia is a macro-tier influencer with 331,026 followers, specializing in Beauty, Fashion, Lifestyle, Travel content.
Performance: 6.16% engagement rate with 78.30% viral reach rate.
Pricing: Package collaborations $8K~$16K. Individual posts $4K~$7K.
Alternatives: 3 similar influencers available: @chav__moreno ($841~$1.74K), @_valu91_ ($8.1K~$16.7K), @camilacarbo ($339~$700).
Best For: Brands targeting young demographics interested in Beauty, Fashion, Lifestyle, Travel with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @andreaiescorcia through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@chav__moreno
Chavelis Morales, based in Florida, presents a similar focus on lifestyle, fashion, and beauty as Andrea Escorcia, but with a smaller following. While Andrea targets a Panamanian audience with Spanish content, Chavelis creates content from Florida, also primarily in Spanish, but with potential appeal to a broader US Hispanic demographic. Chavelis shows an interest in K-Beauty, setting her apart. Andrea has collaborated with luxury brands like Lancome and Dior, while Chavelis has tagged New Balance and Beauty of Joseon, indicating a different brand partnership level. Chavelis's engagement rate is below average, whereas Andrea's is above average, suggesting a difference in audience interaction. Chavelis's content includes fitness and pet-related posts, expanding beyond beauty and fashion. Both creators demonstrate a willingness to collaborate, but Andrea's larger reach and higher engagement may command a premium.

Unique Strengths

  • Focuses on lifestyle, fashion, beauty, travel, and fitness, offering diverse content options.
  • Demonstrates a clear willingness to collaborate with brands.
  • Content is visually appealing and well-suited for brands targeting a younger demographic.
  • Shows an interest in K-Beauty, potentially attracting a niche audience.
Estimated Collaboration Fee: $841~$1.74K
@_valu91_
_valu91_ differentiates herself from Andrea Escorcia through her Italian cultural identity and focus on a slightly older demographic. While both influencers cover beauty and fashion, _valu91_ incorporates more personal lifestyle elements, such as her marriage and home life, creating a relatable connection with her audience. Her content also features a mix of affordable and mid-range brands, appealing to a broader consumer base seeking value and style. Unlike Andrea, who showcases a more luxurious lifestyle, _valu91_ emphasizes authenticity and everyday experiences, making her a suitable partner for brands targeting the Italian market or those seeking an approachable European perspective. Her engagement rate is lower, but her content is more diverse, including travel and personal care, which could attract a wider range of brand collaborations.

Unique Strengths

  • Strong Italian cultural identity, appealing to the Italian market.
  • Focus on authentic and relatable content, fostering trust with her audience.
  • Diverse range of product categories, including beauty, fashion, and personal care.
  • Clear communication of willingness to collaborate with a dedicated business email.
Estimated Collaboration Fee: $8.1K~$16.7K
@camilacarbo
Camila Carbo differentiates herself from Andrea Escorcia through her focus on motherhood and family-oriented content, alongside beauty and lifestyle. While both influencers share interests in beauty, fashion, and travel, Camila integrates her experiences as a mother into her content, creating a more relatable persona for parents. Her content also features a clean aesthetic and warm tone, often incorporating mindful living and self-care themes. Unlike Andrea, Camila's follower count is significantly lower, positioning her as a micro-influencer. However, her engagement rate is still solid, and her willingness to collaborate is evident through her business email. Camila's content is primarily in Spanish with some English, similar to Andrea, but her inclusion of family content provides a unique angle for brands targeting parents. Her geographical focus is on Panama and Argentina, offering potential for regional campaigns.

Unique Strengths

  • Focus on motherhood and family-oriented content
  • Clean aesthetic and warm, engaging tone
  • Bilingual approach (Spanish and English)
  • Strong focus on personal well-being and mindful living
Estimated Collaboration Fee: $339~$700

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