amandamangili - Macro Influencer in São Paulo

AI-Based Influencer Analysis | Macro (386K) | Partnership Guide • Est. $8.1K-$12.1K • 3 Similar Influencers
📊 AI Analysis • As of October 29, 2025 • WhoTag.ai

@amandamangili Influencer Analysis

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Followers 386,398
Engagement Rate 0.38%
Viral Reach Rate 3.25%
Location Brazil
Influencer Tags
#Fashion #Makeup #Lifestyle #Beauty #Inclusivity

💡 Profile Overview

Amanda Mangili is a Brazilian influencer focusing on fashion, beauty, and lifestyle content, with a unique positioning as an advocate for disability inclusion. As an ambassador for Dermage Brasil, she demonstrates experience in brand collaborations and connects with her audience through authentic personal stories and positive messaging. Her content appeals to brands seeking to promote inclusivity and diversity within the Brazilian market.

Personal Brand

Amanda Mangili distinguishes herself through her authentic portrayal of fashion, beauty, and lifestyle, interwoven with her advocacy for disability inclusion. This combination creates a unique niche, setting her apart from typical fashion or beauty influencers. Her Brazilian heritage further adds to her distinctiveness, allowing her to connect with a specific cultural demographic. Her role as a Dermage ambassador showcases her ability to professionally integrate brand partnerships into her personal narrative. Amanda's content strategy resonates with an audience seeking inspiration and inclusivity. Her focus on personal growth, faith, and well-being appeals to individuals who value authenticity and positivity. By sharing her daily routines, fashion choices, and reflections, she fosters a strong sense of community and connection. Her content strategy effectively leverages her personality traits, creating a relatable and engaging experience for her followers. Amanda's authenticity stems from her open sharing of her personal journey, including both successes and challenges. This transparency builds trust with her audience. For brand partnerships, it is crucial to align with brands that share her values of inclusivity and empowerment. Brands should leverage her ability to authentically integrate products into her lifestyle content, focusing on campaigns that highlight personal well-being and self-improvement.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Amanda's consistent focus on daily outfits, athleisure, party wear, casual fashion, and swimwear makes her an ideal partner for fashion brands. She could collaborate with brands like Renner, C&A, and Riachuelo on seasonal campaigns, style guides, and try-on hauls. ROI should be high given her engaged audience and consistent fashion content. Potential challenge: ensuring brand alignment with her personal style and values. **BEAUTY (+++):** High collaboration readiness. As an ambassador for Dermage Brasil, Amanda has demonstrated her ability to integrate beauty products seamlessly into her content. Her focus on makeup looks, skincare routines, and sun care makes her suitable for collaborations with brands like O Boticário, Natura, and Quem Disse Berenice?. Campaign opportunities include tutorials, product reviews, and skincare routines. Potential challenge: maintaining authenticity and transparency with sponsored content. **LIFESTYLE (++):** Medium collaboration readiness. Amanda's content touches on various lifestyle aspects, including goal setting, faith, self-improvement, outdoor activities, and poolside relaxation. This presents opportunities for brands like Tok Stok, Lojas Americanas, and Magazine Luiza to partner on campaigns related to home decor, personal organization, and wellness. ROI could be moderate, as lifestyle content is not her primary focus. Potential challenge: ensuring brand relevance and integration with her existing content themes. **WELLNESS (++):** Medium collaboration readiness. Amanda's interests in fitness, personal growth, and self-improvement align well with the wellness industry. She could partner with brands like Bio Ritmo, Smart Fit, and Mundo Verde on campaigns promoting healthy living, fitness routines, and nutritional supplements. ROI could be moderate, as wellness content is integrated within her broader lifestyle narrative. Potential challenge: ensuring credibility and expertise in the wellness space.

Brand Collaboration Strengths

  • Established brand partnership experience with Dermage Brasil.
  • Diverse content across fashion, beauty, and lifestyle categories.
  • Unique niche promoting inclusivity and diversity as an 'Influencer PCD Deficiência Brazil'.
  • Authentic connection with her audience through personal journeys and expressions of gratitude.

Collaboration Considerations

  • Content is primarily in Portuguese, potentially limiting engagement with non-Portuguese speaking audiences.
  • Engagement rate is below average, which may be a consideration for campaigns prioritizing high interaction metrics.

Estimated Collaboration Fees

Feed Post $3K~$6K
Story $1K~$2K
Reels $4K~$9K
Package $6K~$13K

Tags for Collaboration

  • Inclusive Beauty
  • Brazilian Fashion
  • Disability Advocacy
  • Lifestyle Empowerment

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @amandamangili is a macro-tier influencer with 386,398 followers, specializing in Fashion, Makeup, Lifestyle, Beauty, Personal Growth content.
Performance: 0.38% engagement rate with 3.25% viral reach rate.
Pricing: Package collaborations $6K~$13K. Individual posts $3K~$6K.
Alternatives: 3 similar influencers available: @mariaeduarda_nere ($23K~$47K), @maraisaacarvalho ($13K~$27K), @camysoares ($1.3K~$2.8K).
Best For: Brands targeting young demographics interested in Fashion, Makeup, Lifestyle, Beauty, Personal Growth with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @amandamangili through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@mariaeduarda_nere
Maria Eduarda Nere differentiates herself from Amanda Mangili through a stronger emphasis on body positivity and plus-size fashion, appealing to a specific demographic seeking relatable and empowering content. While both influencers cover beauty, fashion, and lifestyle, Maria Eduarda integrates pop culture references, particularly K-pop and Western celebrities, creating a unique connection with a younger, trend-aware audience. Her content showcases a confident and authentic persona, often highlighting her personal style and daily experiences. Unlike Amanda, who focuses on disability inclusion, Maria Eduarda champions self-love and body acceptance, offering brands a targeted value proposition for inclusive campaigns. Although both have below-average engagement rates, Maria Eduarda's focus on plus-size fashion and pop culture provides a distinct niche for brands seeking to connect with this specific audience segment in the Brazilian market.

Unique Strengths

  • Strong focus on body positivity and plus-size fashion.
  • Integration of pop culture references, especially K-pop.
  • Authentic and confident persona resonates with a specific demographic.
  • Demonstrated experience with paid partnerships, indicating business readiness.
Estimated Collaboration Fee: $23K~$47K
@maraisaacarvalho
Maraísa Carvalho differentiates herself from Amanda Mangili through her focus on couple humor and a broader range of lifestyle content, including fitness and food. While Amanda specializes in fashion, beauty, and disability advocacy, Maraísa offers a more general approach to lifestyle influencing. Maraísa's content also features her partner, adding a personal touch that may appeal to a different segment of the audience. Her engagement rate is higher, but her follower count is significantly lower. Maraísa collaborates with a variety of brands, showcasing her versatility and appeal to a wider range of potential partners. Maraísa's content is also more focused on local Brazilian businesses and events, which could be beneficial for brands targeting that specific market.

Unique Strengths

  • Higher engagement rate compared to the target influencer.
  • Focus on couple humor provides a unique content angle.
  • Broader range of lifestyle content, including fitness and food.
  • Strong focus on local Brazilian businesses and events.
Estimated Collaboration Fee: $13K~$27K
@camysoares
Camila Soares differentiates herself from Amanda Mangili through a more concentrated focus on beauty and skincare, with a strong emphasis on self-esteem enhancement. While Amanda covers a broader lifestyle range including disability advocacy, Camila's content is primarily dedicated to beauty tips, product reviews, and her personal beauty routines. Camila also showcases a luxury consumption aspect, attending events and promoting high-end products, which contrasts with Amanda's more general lifestyle content. Camila's engagement rate is lower, but her niche focus and expertise in beauty could appeal to brands specifically targeting beauty enthusiasts. She also demonstrates a strong connection to her local community in Belo Horizonte, offering opportunities for brands seeking regional exposure.

Unique Strengths

  • Strong focus on beauty and skincare expertise
  • Emphasis on self-esteem enhancement through beauty
  • Showcases a luxury consumption lifestyle
  • Active participation in local events in Belo Horizonte
Estimated Collaboration Fee: $1.3K~$2.8K

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