amanda_maudaa - Fashion Blogger & Style Influencer in São Paulo

AI-Based Influencer Analysis | Macro (268K) | Partnership Guide • Est. $5.5K-$9.8K • 3 Similar Influencers
📊 AI Analysis • As of October 30, 2025 • WhoTag.ai

@amanda_maudaa Influencer Analysis

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Followers 268,344
Engagement Rate 1.33%
Viral Reach Rate 45.03%
Location Brazil
Influencer Tags
#FashionInfluencer #StyleInspiration #UrbanFashion #BeautyLooks #OOTD

💡 Profile Overview

Amanda Mauda is a Brazilian fashion and lifestyle influencer and Fashion Nova ambassador known for her trendy, urban style and glamorous aesthetic. She creates high-quality content showcasing her outfits, beauty looks, and collaborations with various brands. Her confident and expressive personality appeals to a fashion-conscious audience, making her a valuable partner for brands seeking to reach a Brazilian demographic.

Personal Brand

Amanda Mauda differentiates herself through a confident and glamorous aesthetic, focusing on trendy urban fashion and bold makeup looks. Her consistent collaborations with fast-fashion brands like Fashion Nova, coupled with her polished visual style, set her apart. Unlike lifestyle influencers with broader content, Amanda specializes in curating fashionable looks, particularly within streetwear and Y2K trends. This focused approach, combined with her Brazilian influencer status, allows her to tap into a specific market segment seeking aspirational yet accessible style inspiration. Amanda's target audience likely consists of young women interested in contemporary fashion and beauty trends. Her content strategy, which emphasizes outfit details and personal styling, resonates with individuals seeking inspiration for their own wardrobes and makeup routines. The inclusion of interests like nail art and football broadens her appeal, while her confident and expressive personality fosters a sense of connection with her followers. Her strength lies in consistently delivering visually appealing content that aligns with current fashion trends. Amanda's authenticity stems from her consistent presentation of a confident and stylish persona, reinforced by her consistent engagement with brands aligned with her aesthetic. For brand partnerships, it is crucial to leverage her expertise in curating fashionable looks and her understanding of the Brazilian market. Brands should focus on collaborations that allow her to showcase her personal style and provide actionable styling tips to her audience. Emphasizing her role as a trendsetter and style icon will further enhance the partnership's impact.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Amanda's content is heavily focused on trendy, urban fashion, making her an ideal partner for fast-fashion and streetwear brands. She already has established partnerships with brands like Fashion Nova and Shein. Potential collaborations include Zara, H&M, and local Brazilian brands. Expect high ROI through outfit showcases and promotional codes. A potential challenge is ensuring brand alignment beyond fast-fashion. **BEAUTY (+++):** Strong collaboration readiness. Amanda frequently incorporates makeup and beauty products into her fashion-focused content. She has existing partnerships with brands like Isdin. She excels in makeup looks and nail art. Ideal for brands like NARS, MAC Cosmetics, and Brazilian beauty brands. Campaign opportunities include makeup tutorials and product reviews. A consideration is her specific glamorous aesthetic, which might not suit all beauty brands. **LIFESTYLE (++):** Medium collaboration readiness. While fashion and beauty are her primary focus, Amanda occasionally includes glimpses into her personal life, such as attending sports events. This presents an opportunity for lifestyle brands related to urban living and entertainment. Potential collaborations include brands like Red Bull or local event organizers. Campaign opportunities include showcasing products or experiences within her daily life. A challenge is the limited amount of lifestyle content compared to fashion and beauty. **ACCESSORIES & JEWELRY (++):** Medium collaboration readiness. Amanda's fashion-forward style naturally incorporates accessories and jewelry, making her a suitable partner for brands in this sector. She often showcases statement pieces and trendy accessories. Potential collaborations include brands like Pandora, local Brazilian jewelry designers, or eyewear brands. Campaign opportunities include styling accessories with different outfits and highlighting key features. A consideration is the need to ensure the accessories align with her existing aesthetic.

Brand Collaboration Strengths

  • Strong focus on fashion and beauty content, aligning well with relevant brands.
  • Established brand partnership experience as a Fashion Nova Ambassador.
  • High visual standard in content with polished photography and a clear aesthetic.
  • Actively promotes products with discount codes, indicating a direct impact on consumer purchasing decisions.

Collaboration Considerations

  • Content is heavily concentrated on fashion and personal styling, which may limit appeal for brands outside these categories.
  • The primary language used in captions is Portuguese, which might require localization efforts for global campaigns targeting non-Portuguese speakers.

Estimated Collaboration Fees

Feed Post $2K~$4K
Story $1K~$1K
Reels $3K~$6K
Package $4K~$9K

Tags for Collaboration

  • Fashion Influencer
  • Style Icon
  • Urban Fashion
  • Beauty Enthusiast

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Average
Profile: @amanda_maudaa is a macro-tier influencer with 268,344 followers, specializing in Fashion, Beauty, Lifestyle content.
Performance: 1.33% engagement rate with 45.03% viral reach rate.
Pricing: Package collaborations $4K~$9K. Individual posts $2K~$4K.
Alternatives: 3 similar influencers available: @cerqueirarafa ($84K~$173K), @letticia_aleixoo ($88K~$183K), @euhellencarvalho ($3.23K~$6.69K).
Best For: Brands targeting young demographics interested in Fashion, Beauty, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @amanda_maudaa through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@cerqueirarafa
Rafaella Cerqueira differentiates herself from Amanda Mauda through a slightly older demographic (25-29 vs 20-24) and a focus on a broader range of lifestyle content beyond just fashion. While both are Brazilian influencers with a strong emphasis on style, Rafaella incorporates more event coverage, dining experiences, and social activities into her feed. She also demonstrates a clear interest in securing brand partnerships, as evidenced by the readily available discount code and partnership contact information. However, her engagement rate is significantly lower than Amanda's, which could be a drawback for brands seeking high interaction. Rafaella's content also showcases a slightly more sophisticated and glamorous aesthetic compared to Amanda's trendy urban style, potentially appealing to a different segment of the fashion-conscious audience.

Unique Strengths

  • Showcases diverse fashion styles suitable for various occasions
  • Maintains a polished and attractive visual aesthetic
  • Actively engages with her audience through direct questions
  • Explicitly offers a discount code and partnership contact
Estimated Collaboration Fee: $84K~$173K
@letticia_aleixoo
Ana Letticia differentiates herself from Amanda Mauda through a higher follower count and engagement rate, suggesting a potentially wider reach and more active audience. While both influencers focus on fashion and beauty, Ana Letticia's content appears to incorporate more travel and lifestyle elements, offering brands a broader context for integration. Her bio explicitly mentions 'publicidade,' indicating a clear willingness to collaborate, and her association with 'wupperdigital' suggests a professional approach to brand partnerships. Ana Letticia's content also showcases a more diverse range of styles, from streetwear to glamorous looks, potentially appealing to a wider demographic within the fashion and beauty space. However, her captions are often shorter, relying more on visual appeal than detailed storytelling, which might limit opportunities for complex brand messaging compared to Amanda.

Unique Strengths

  • Higher follower count and engagement rate compared to the target influencer.
  • Content incorporates more travel and lifestyle elements, offering broader brand integration opportunities.
  • Explicitly indicates willingness to collaborate through her bio.
  • Showcases a diverse range of fashion styles, appealing to a wider demographic.
Estimated Collaboration Fee: $88K~$183K
@euhellencarvalho
Hellen Carvalho differentiates herself from Amanda Mauda through a stronger emphasis on hair content, showcasing diverse hairstyles and hair care routines, which could appeal to brands in the hair product sector. While both influencers focus on fashion and beauty, Hellen's content features more event-based and nightlife-oriented posts, reflecting a glamorous and active social life. This could attract brands targeting consumers interested in event-specific fashion and beauty trends. However, Hellen's engagement rate is notably lower than Amanda's, which may be a disadvantage for brands prioritizing high audience interaction. Additionally, Hellen's content occasionally includes more revealing attire, which might limit her suitability for brands with strict content guidelines. Both influencers collaborate with Shein, but Amanda has a broader range of brand partnerships, including an ambassador role with Fashion Nova.

Unique Strengths

  • Strong focus on hair content, offering a unique angle within the fashion and beauty space.
  • Active presence at social events and nightlife, appealing to brands targeting event-goers.
  • Professional approach to brand collaborations, with clear disclosures and dedicated content.
  • Confident and expressive persona that effectively showcases products and engages a fashion-conscious audience.
Estimated Collaboration Fee: $3.23K~$6.69K

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