aar.yaann - Macro Makeup Artist in Bay Area
@aar.yaann Influencer Analysis
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💡 Profile Overview
Arian Rahimi is a creative makeup artist specializing in intricate and vibrant eye makeup looks. His content features detailed tutorials and unique designs, showcasing his artistic talent and passion for makeup. He is ready for brand collaborations, as indicated by his bio and previous brand promotions, making him an ideal partner for eye-specific product campaigns.
Personal Brand
Arian Rahimi, known as @aar.yaann, distinguishes himself through highly intricate and avant-garde eye makeup artistry. Unlike many beauty influencers focusing on general makeup application, he specializes in detailed, close-up eye looks, showcasing advanced techniques with vibrant colors, glitter, and graphic liners. This niche focus, combined with his technical skill and educational approach, sets him apart, appealing to a specific audience interested in artistic and complex makeup creations. His confirmed collaboration with Makeup A Murder further solidifies his position within the creative makeup space. His target audience likely comprises makeup enthusiasts and aspiring artists seeking inspiration and tutorials for advanced eye makeup techniques. His content strategy, centered on visually stunning and detailed eye looks, effectively captures attention and drives engagement. The strength lies in his ability to provide both artistic inspiration and practical guidance, fostering a community of learners and admirers. The engagement rate of 0.47% suggests a dedicated following that appreciates the unique artistry and skill demonstrated in his content. Arian's authenticity stems from his consistent focus on artistic expression and technical expertise. His professional and passionate communication style builds trust with his audience. For brand partnerships, he should prioritize collaborations that align with his artistic style and allow him to showcase his technical skills. Brands like Anastasia Beverly Hills or Blend Bunny Cosmetics could leverage his expertise to demonstrate the versatility and artistic potential of their products. Focusing on tutorials and creative application demonstrations would maximize the impact of these partnerships.
Collaboration Opportunities
**BEAUTY (+++):** High collaboration readiness. Arian's expertise in eye makeup artistry makes him an ideal partner for brands specializing in eyeshadow palettes, eyeliners, and lashes. His detailed tutorials and product breakdowns align perfectly with brands like ColourPop Cosmetics, Juvia's Place, and Anastasia Beverly Hills. Expect high ROI through visually stunning product demonstrations and creative makeup looks. A potential challenge lies in ensuring the looks are accessible to a broader audience beyond avant-garde styles. **FASHION (+):** Low collaboration readiness. While Arian's primary focus is makeup, there's a potential opportunity for collaborations with brands that offer accessories complementing his makeup looks, such as statement jewelry or headwear. Brands like ASOS or smaller accessory boutiques could be a fit. The ROI might be lower due to the limited integration of fashion elements in his content. A significant challenge is the lack of fashion-related content, requiring a creative campaign approach. **LUXURY (++):** Medium collaboration readiness. Arian's artistic and high-quality makeup content aligns well with luxury beauty brands seeking to showcase the artistry and precision of their products. Ideal for brands like Dior Beauty or Charlotte Tilbury. Expect a strong ROI through sophisticated product demonstrations and high-end makeup looks. A potential challenge lies in balancing the artistic focus with the luxury brand's image and ensuring the content resonates with a high-end consumer base. **LIFESTYLE (+):** Low collaboration readiness. There is a limited opportunity for lifestyle collaborations, potentially focusing on products that support his creative process, such as studio lighting or organizational tools. Brands like IKEA or MUJI could be considered. The ROI is expected to be lower due to the indirect connection to his core makeup content. A significant challenge is integrating lifestyle products seamlessly into his existing content without diluting his brand.
Brand Collaboration Strengths
- Demonstrates high-quality, visually striking makeup artistry.
- Maintains consistent content production with diverse creative eye looks.
- Actively seeks brand partnerships through clear calls to action.
- Exhibits experience with brand promotion and offers discount codes.
Collaboration Considerations
- Content is highly niche, focusing exclusively on eye makeup on a practice palette.
- The influencer's personal appearance is not featured in the content.
Estimated Collaboration Fees
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Performance Insights
🏆 Competitive Performance (vs Similar Follower Count)
Alternative Influencers
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We discovered 3 alternative influencers with similar style to @aar.yaann through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.
Unique Strengths
- Larger follower base for broader reach
- Diverse makeup content, including lip and eye looks
- Clear indication of willingness to collaborate
- High-quality, professional close-up photography
Unique Strengths
- Applies intricate eye makeup directly on her own face, providing a real-world context.
- Features a wider range of brands, from mainstream to niche, offering diverse product recommendations.
- Showcases a continuous exploration of complex techniques and a fearless approach to color and design.
- Demonstrates high artistic skill in makeup application, creating visually stunning and shareable looks.
Unique Strengths
- Demonstrates advanced makeup artistry skills with diverse eye looks.
- Provides detailed product breakdowns in captions.
- Exhibits a professional approach to content creation.
- Shows engagement with K Pop culture, offering a potential niche.
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