_yayoi.841 - Micro Beauty Creator & Skincare Specialist in Tokyo

AI-Based Influencer Analysis | Micro (11K) | Collaboration Guide • Est. $281-$367 • 3 Similar Influencers
📊 AI Analysis • As of January 15, 2026 • WhoTag.ai

@_yayoi.841 Influencer Analysis

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Followers 11,486
Engagement Rate 0.04%
Viral Reach Rate 36.51%
Location Japan
Influencer Tags
#BeautyBlogger #SkincareRoutine #MakeupTips #TravelJapan #JBeauty

💡 Profile Overview

This Japanese beauty and lifestyle creator in her 30s focuses on Korean skincare, anti-aging, and makeup, sharing detailed product reviews and travel experiences. Her enthusiastic and knowledgeable approach, combined with high-quality visuals, builds trust with her audience. She is experienced in brand collaborations and ready for new partnerships.

Personal Brand

@_yayoi.841 differentiates herself through a deep knowledge of both Japanese and Korean beauty trends, particularly department store cosmetics and anti-aging solutions. Her enthusiastic presentation style, coupled with high-quality visuals from beauty events and personal travels, sets her apart. This blend of expertise and engaging content distinguishes her from competitors who may focus solely on one aspect of beauty or lack the same level of visual appeal. Her target audience likely consists of women in their 30s interested in K-beauty, anti-aging, and maintaining a youthful appearance. Her content strategy leverages detailed product reviews and showcases her personal experiences, building trust and credibility. The strength lies in her ability to translate complex beauty information into an accessible and relatable format, appealing to those seeking informed recommendations. @_yayoi.841's authenticity stems from her genuine passion for beauty and her willingness to share personal experiences. Brands seeking partnerships should leverage her expertise in K-beauty and anti-aging, focusing on collaborations that highlight product efficacy and align with her personal brand. Actionable insights include co-creating educational content, hosting live Q&A sessions, or developing exclusive product bundles for her followers.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness, demonstrated by numerous partnerships with brands like Romand, Cosrx, and Kiehl's. Excels in K-beauty, skincare, and makeup, particularly anti-aging products. Ideal for brands such as Laneige, Innisfree, and Clio. Expect high ROI through detailed product reviews, tutorials, and event participation. A potential challenge is ensuring content resonates with a broader audience beyond the Japanese market. **LIFESTYLE (++):** Medium collaboration readiness with potential in travel and everyday lifestyle products. Her travel photography and interest in local cuisine make her suitable for tourism boards and travel-related services. Brands like MUJI or local Japanese lifestyle brands could benefit. Campaign opportunities include showcasing travel experiences and integrating lifestyle products into her daily routine. The challenge lies in balancing beauty content with lifestyle promotions. **TRAVEL (++):** Medium collaboration readiness, driven by her documented interest in travel photography, theme parks, and hot springs. Her content showcases local cuisine and experiences, making her suitable for tourism boards, hotels, and travel agencies. Potential partners include Japan National Tourism Organization (JNTO) and local Ryokan chains. Campaign opportunities include sponsored trips, hotel reviews, and showcasing local attractions. A challenge is ensuring travel content aligns with her core beauty audience. **LUXURY (++):** Medium collaboration readiness, given her interest in department store cosmetics and mentions of brands like Dior and Helena Rubinstein. She could partner with luxury beauty and lifestyle brands seeking to reach a discerning Japanese audience. Ideal for brands like Chanel Beauty or SK-II. Campaign opportunities include exclusive product previews, event attendance, and curated luxury experiences. The challenge is maintaining authenticity while promoting high-end products.

Brand Collaboration Strengths

  • Genuine interest and knowledge in beauty, especially K-beauty and anti-aging.
  • Bright and approachable persona, fostering strong audience engagement.
  • Proven track record of participating in brand events and collaborations.
  • Consistently produces high-quality visual content aligned with current trends.

Collaboration Considerations

  • Content is primarily in Japanese, limiting broader global reach.
  • Explicit 'Paid Partnership' tag is not consistently used.

Estimated Collaboration Fees

Feed Post $129~$242
Story $32~$72
Reels $155~$338
Package $253~$522

Tags for Collaboration

  • Beauty Expert
  • K-Beauty Enthusiast
  • Anti Aging Advocate
  • Japanese Lifestyle

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Needs Improvement
Profile: @_yayoi.841 is a micro-tier influencer with 11,486 followers, specializing in Beauty, Skincare, Makeup, Travel, Lifestyle content.
Performance: 0.04% engagement rate with 36.51% viral reach rate.
Pricing: Package collaborations $253~$522. Individual posts $129~$242.
Alternatives: 3 similar influencers available: @xx.mai.xx39 ($349~$721), @rumica0425 ($385~$796), @_______ssxo33 ($237~$490).
Best For: Brands targeting young demographics interested in Beauty, Skincare, Makeup, Travel, Lifestyle with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @_yayoi.841 through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@xx.mai.xx39
This alternative influencer, xx.mai.xx39, differentiates herself from the target influencer, _yayoi.841, through a stronger emphasis on fashion and styling, particularly for women in their late 30s with a 'bone straight' body type. While both influencers cover beauty and skincare, xx.mai.xx39 showcases a blend of high-end and affordable fashion, appealing to a broader audience. She also incorporates lifestyle elements such as movie outings and wine tasting, adding a personal touch. Unlike the target influencer's focus on K-beauty and anti-aging, xx.mai.xx39 balances Japanese and Korean beauty trends. Her content reflects a desire for self-improvement and joyful living, resonating with followers seeking personal growth. While both are Japanese creators, xx.mai.xx39's content is more focused on daily life and personal style, offering a different angle for brands seeking to connect with a similar demographic.

Unique Strengths

  • Strong focus on fashion and styling for women in their late 30s
  • Blend of high-end and affordable fashion options
  • Incorporation of lifestyle elements like movie outings and wine tasting
  • Balance of Japanese and Korean beauty trends
Estimated Collaboration Fee: $349~$721
View full analysis for @xx.mai.xx39 →
@rumica0425
This alternative influencer, rumica0425, differentiates herself from the target influencer, _yayoi.841, through her content focus and audience engagement. While both are Japanese beauty and lifestyle creators, rumica0425 places a stronger emphasis on K-beauty and Japanese trends, incorporating detailed reviews and shopping guides. She also shares personal experiences as a mother, adding a relatable dimension for family-oriented followers, although her content primarily focuses on her personal interests. Her content is characterized by high-quality visuals and a clean presentation. However, her engagement rate is below average, which could be a point of consideration for brands. She also has a strong focus on beauty, fashion, and Japanese lifestyle, which may narrow the scope for diverse product categories. She is also married with young children, which may affect the type of brands she can collaborate with.

Unique Strengths

  • Strong focus on K-beauty and Japanese trends with detailed reviews.
  • High-quality visuals and clean, organized content presentation.
  • Actively engages in brand collaborations with #PR tagged posts.
  • Provides practical and relatable insights, sharing personal experiences and tips.
Estimated Collaboration Fee: $385~$796
@_______ssxo33
This alternative influencer, based in Kansai, Japan, differentiates herself from the target influencer by focusing on practical beauty and lifestyle solutions, particularly for busy mothers. She emphasizes time-saving tips and effective products, often featuring Korean brands and Qoo10 sales. Her content includes detailed product reviews with a clean, bright aesthetic. While the target influencer covers a broader range of beauty and travel topics, this alternative influencer hones in on specific needs of her target demographic, creating a niche for herself. She also shows interest in Japanese baseball and J-Pop, adding a personal touch to her content. Her visual content is primarily product-centric, with less emphasis on her personal presence compared to the target influencer.

Unique Strengths

  • Focuses on practical beauty solutions for busy mothers
  • Specializes in K-beauty and Qoo10 sales
  • Clearly discloses sponsored content with #PR
  • Demonstrates a strong interest in Korean culture
Estimated Collaboration Fee: $237~$490

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