_diyom_ - Macro Lifestyle Influencer & Beauty Expert in Seoul

AI-Based Influencer Analysis | Macro (407K) | Partnership Guide • Est. $11.2K-$22.5K • 3 Similar Influencers
📊 AI Analysis • As of October 17, 2025 • WhoTag.ai

@_diyom_ Influencer Analysis

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Followers 407,754
Engagement Rate 2.57%
Viral Reach Rate 147.24%
Location South Korea
Influencer Tags
#LifestyleBlogger #KBeauty #TravelGram #HomeDecor #SelfCare

💡 Profile Overview

Kim Ji-young is a sophisticated lifestyle and beauty creator known for her high-quality content and authentic reviews. She appeals to a discerning urban audience interested in beauty, travel, and home decor. With a strong engagement rate and a professional approach to brand partnerships, she is well-suited for collaborations seeking to connect with a Korean audience.

Personal Brand

@_diyom_ differentiates herself through a curated blend of sophisticated lifestyle content and approachable authenticity. Her focus on quality experiences, minimalist aesthetics, and genuine product reviews sets her apart. Unlike influencers who solely focus on trends, she emphasizes timeless elegance and practical advice, creating a unique value proposition for her audience. Her ability to seamlessly integrate luxury travel, home decor, and beauty routines into a cohesive narrative further distinguishes her from competitors. Her target audience likely comprises urban, sophisticated individuals interested in beauty, travel, and lifestyle enhancements. Her content strategy excels in providing visually appealing and informative content, fostering a sense of trust and aspiration. The strength lies in her ability to connect with her audience on a personal level by sharing daily routines and insights, creating a loyal community that values her recommendations and perspectives. @_diyom_'s authenticity stems from her genuine interest in the products she reviews and her ability to integrate sponsored content naturally into her lifestyle. Brands seeking partnerships should leverage her credibility by providing her with exclusive access to products or experiences, allowing her to create authentic and engaging content. Focus on long-term collaborations that align with her brand values to maximize impact and resonate with her loyal following.

Collaboration Opportunities

**BEAUTY (+++):** High collaboration readiness given her established presence in the beauty sector. She excels particularly in skincare and cosmetics, as demonstrated by partnerships with Hera and Caudalie. Ideal for brands like Laneige or Sulwhasoo, focusing on product reviews and tutorials. Expect high ROI through her authentic and detailed reviews. A potential challenge is ensuring content diversity beyond Korean beauty trends. **FASHION (++):** Medium collaboration readiness. While her content includes daily outfits and trendy fashion, it's not as consistent as her beauty content. She could partner with brands like Sandro or Maje for sophisticated, everyday wear. Campaigns could focus on styling tips and outfit showcases. ROI would be moderate, requiring strategic content integration. A challenge is broadening her fashion scope beyond luxury brands. **LIFESTYLE (++):** Medium collaboration readiness. Her home decor and curated urban lifestyle provide opportunities for collaborations. She could partner with brands like Yamazaki Home or Diptyque for home fragrance and decor. Campaigns could feature home tours and product integration into her daily routines. ROI is moderate, dependent on seamless integration. A challenge is expanding beyond her current minimalist aesthetic. **TRAVEL (+++):** High collaboration readiness, evidenced by her frequent travel content and mentions of Marina Bay Sands and Wakughin. She excels in luxury travel and city exploration. Ideal for partnerships with luxury hotels like Four Seasons or airlines like Korean Air. Campaigns could focus on travel vlogs and destination reviews. Expect high ROI due to her engaging travel content. A potential challenge is diversifying beyond Korean and Singaporean destinations.

Brand Collaboration Strengths

  • High-quality visual content with consistent lighting and composition.
  • Authentic and detailed product reviews, especially in beauty and home categories.
  • Strong community engagement through conversational captions and direct interaction.
  • Diverse content range covering travel, food, beauty, and home.

Collaboration Considerations

  • Content primarily focuses on Korean locations and cultural contexts.
  • Content format heavily favors static photography over video content.

Estimated Collaboration Fees

Feed Post $4K~$8K
Story $1K~$2K
Reels $5K~$11K
Package $8K~$17K

Tags for Collaboration

  • Beauty
  • Skincare
  • Travel
  • Lifestyle

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Average Viral Reach: Excellent
Profile: @_diyom_ is a macro-tier influencer with 407,754 followers, specializing in Beauty, Skincare, Travel, Lifestyle, Home Decor, Fashion content.
Performance: 2.57% engagement rate with 147.24% viral reach rate.
Pricing: Package collaborations $8K~$17K. Individual posts $4K~$8K.
Alternatives: 3 similar influencers available: @han_sol.p ($547~$1.1K), @_2senni ($521~$1.07K), @melco_song ($185~$383).
Best For: Brands targeting young demographics interested in Beauty, Skincare, Travel, Lifestyle, Home Decor, Fashion with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @_diyom_ through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@han_sol.p
Han_sol.p differentiates herself from _diyom_ primarily through her follower count, which is significantly lower, positioning her as a micro-influencer compared to _diyom_'s macro-influencer status. While both focus on K-beauty and fashion, Han_sol.p's content leans more towards relatable, everyday beauty and style tips, appealing to a broader audience seeking accessible trends. She actively engages with her followers through Q&A sessions and interactive content, fostering a close-knit community. Her collaboration history includes a mix of established and emerging brands, indicating a willingness to support diverse businesses. Han_sol.p's content also features a strong emphasis on wellness and fitness, showcasing a holistic lifestyle approach that resonates with health-conscious consumers. This blend of beauty, fashion, and wellness sets her apart, offering brands a unique opportunity to connect with a multifaceted audience.

Unique Strengths

  • Strong focus on K-beauty and fashion trends
  • High-quality visual content with a polished aesthetic
  • Active engagement with followers, fostering a close community
  • Emphasis on wellness and fitness, promoting a holistic lifestyle
Estimated Collaboration Fee: $547~$1.1K
@_2senni
_2senni differentiates herself from _diyom_ primarily through her micro-influencer status, offering a more accessible and potentially higher engagement rate for a smaller audience. While both influencers focus on beauty, fashion, and lifestyle content, _2senni's content leans towards a younger, trendier aesthetic, showcasing a blend of urban and travel experiences. Her collaboration tier is 'Ready - Professional,' suggesting a developing portfolio, whereas _diyom_ is 'Ready - Premium.' _2senni_'s engagement rate is higher, but her follower count is significantly lower. This makes her suitable for brands seeking targeted campaigns with a focus on authenticity and relatability within a smaller budget.

Unique Strengths

  • Higher engagement rate compared to the target influencer.
  • Focus on trendy and youthful aesthetics.
  • Demonstrates a clear willingness to collaborate with brands.
  • Offers a more budget-friendly option for targeted campaigns.
Estimated Collaboration Fee: $521~$1.07K
@melco_song
Melco_song differentiates herself from _diyom_ through a more focused approach on beauty, fashion, and cafe culture, often highlighting trendy spots in Seoul. While _diyom_ covers a broader lifestyle range including travel and home decor, Melco_song provides a more concentrated look at specific aspects of Korean urban life. Melco_song's content also incorporates fitness, which is not a primary focus for _diyom_. Additionally, Melco_song's follower count is significantly lower, positioning her as a micro-influencer compared to _diyom_'s macro-influencer status. This difference in scale may offer brands a more budget-friendly collaboration option with a highly engaged, niche audience. Melco_song also appears to focus more on static images, while _diyom_ has a more diverse content strategy.

Unique Strengths

  • Focus on specific aspects of Korean urban lifestyle (beauty, fashion, cafes)
  • Inclusion of fitness content
  • More budget-friendly collaboration option due to smaller follower count
  • Strong visual aesthetic with clear product presentation
Estimated Collaboration Fee: $185~$383

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