__thuyb - Macro Fashion & Beauty Influencer in Hanoi

AI-Based Influencer Analysis | Macro (351K) | Partnership Guide • Est. $5.2K-$9.3K • 3 Similar Influencers
📊 AI Analysis • As of October 26, 2025 • WhoTag.ai

@__thuyb Influencer Analysis

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Followers 351,672
Engagement Rate 0.6%
Viral Reach Rate 44.81%
Location Vietnam
Influencer Tags
#VietnameseInfluencer #FashionBlogger #BeautyBlogger #HanoiLife #OOTD

💡 Profile Overview

Thuyb is a Vietnamese fashion and beauty influencer known for her elegant and aspirational lifestyle content. She focuses on showcasing trendy outfits, luxury accessories, and dining experiences in Hanoi. Her charming persona and high-quality visuals make her an appealing partner for brands targeting young, fashion-conscious audiences in Vietnam.

Personal Brand

Thuyb distinguishes herself through her elegant and aspirational aesthetic, focusing on high-quality visuals and a curated lifestyle that resonates with a fashion-conscious audience in Vietnam. Her content blends personal style, beauty, and dining experiences, creating a cohesive and attractive brand. Unlike some competitors who may focus solely on fashion or beauty, Thuyb integrates both with a strong emphasis on Vietnamese culture and experiences, making her particularly relevant to her local audience. This localized approach provides a unique selling proposition in a crowded influencer market. Thuyb's target audience is likely young, urban, and interested in fashion, beauty, and lifestyle trends. Her content strategy effectively leverages visually appealing imagery and relatable storytelling to engage this demographic. The inclusion of dining experiences and travel within Vietnam caters to their desire for local exploration and aspirational living. Her strength lies in seamlessly integrating brand promotions into her personal narrative, making them feel organic and authentic to her followers, which drives engagement and brand recall. Thuyb's authenticity stems from her genuine portrayal of a stylish and enjoyable life within Vietnam, communicated primarily in Vietnamese. This creates a strong connection with her local audience. For brand partnerships, it is crucial to align with brands that complement her elegant aesthetic and resonate with her audience's interests in fashion, beauty, and local experiences. Brands should leverage her ability to seamlessly integrate products into her lifestyle content, focusing on storytelling and visual appeal to maximize impact.

Collaboration Opportunities

**FASHION (+++):** High collaboration readiness. Thuyb's content heavily revolves around fashion, showcasing elegant outfits, trendy styles, and luxury accessories. She is well-suited for collaborations with both international and local Vietnamese fashion brands. Ideal partners include ALDO (already a confirmed partner), Charles & Keith, and local designers like Thuy Design House. Campaign opportunities include styling videos, outfit showcases, and promoting new collections. Potential challenge: ensuring sponsored content aligns with her established elegant aesthetic. **BEAUTY (+++):** Strong collaboration readiness. Thuyb frequently features skincare and makeup looks, demonstrating expertise and interest in beauty products. She is particularly well-suited for collaborations with skincare, sun care, and makeup brands. Ideal partners include Dr.G (already a confirmed partner), Laneige, and local Vietnamese brands like Cocoon. Campaign opportunities include product reviews, makeup tutorials, and skincare routines. Potential challenge: maintaining authenticity given the prevalence of filters and editing. **LIFESTYLE (++):** Medium collaboration readiness. Thuyb's content touches on lifestyle aspects such as dining experiences, travel, and local exploration, indicating potential for collaborations in this area. She is well-suited for brands related to home decor, dining, and everyday lifestyle products. Ideal partners include brands like LocknLock, local furniture stores, and dining establishments. Campaign opportunities include showcasing home decor items, reviewing dining experiences, and promoting lifestyle products. Potential challenge: lifestyle content is not as consistent as fashion and beauty. **TRAVEL (++):** Medium collaboration readiness. Thuyb occasionally features resort travel and local exploration, suggesting potential for partnerships with travel-related brands. She is particularly suited for collaborations with resorts, hotels, and travel agencies focusing on destinations within Vietnam. Ideal partners include Mandala Retreats Kim Boi (already tagged), Vinpearl Resorts, and local tour operators. Campaign opportunities include showcasing resort experiences, promoting travel packages, and highlighting local attractions. Potential challenge: travel content is less frequent compared to fashion and beauty.

Brand Collaboration Strengths

  • Maintains high visual content standards with professional photography.
  • Demonstrates effective product promotion through engaging content.
  • Exhibits a charming and elegant persona suitable for aspirational brands.
  • Has a strong local presence in Hanoi, beneficial for regional campaigns.

Collaboration Considerations

  • Engagement and viral reach rates are below average, potentially impacting campaign performance.
  • Content is primarily in Vietnamese, limiting reach for non-Vietnamese speaking audiences.

Estimated Collaboration Fees

Feed Post $2K~$4K
Story $1K~$1K
Reels $3K~$6K
Package $4K~$9K

Tags for Collaboration

  • Fashion
  • Beauty
  • Lifestyle
  • Dining

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Needs Improvement Viral Reach: Average
Profile: @__thuyb is a macro-tier influencer with 351,672 followers, specializing in Fashion, Beauty, Lifestyle, Travel, Food content.
Performance: 0.6% engagement rate with 44.81% viral reach rate.
Pricing: Package collaborations $4K~$9K. Individual posts $2K~$4K.
Alternatives: 3 similar influencers available: @princess.1911 ($2.6K~$5.5K), @dnd_.anh ($17.5K~$36.3K), @chou_ngoc ($558~$1.15K).
Best For: Brands targeting young demographics interested in Fashion, Beauty, Lifestyle, Travel, Food with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @__thuyb through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@princess.1911
Princess.1911, also known as Moon, differentiates herself from __thuyb through her explicit public figure status as a model and actor, highlighted by her title as 'Á khôi Hà Nội 2022'. This background lends her a higher degree of credibility and professional polish, evident in her consistently high-quality visuals and poised demeanor. While both influencers focus on fashion and beauty, Moon showcases a stronger inclination towards K-beauty products and routines, potentially appealing to brands targeting that specific niche. Her content, while visually driven, often includes reflective captions, suggesting a deeper connection with her audience beyond mere aesthetics. Although her engagement rate is below average, her established presence as a public figure and her entrepreneurial venture (@thhang_1911) position her as a multifaceted influencer with both creative and business acumen. She blends traditional Vietnamese elements with modern aspirational aesthetics, creating a unique profile for brands.

Unique Strengths

  • Demonstrates a professional and polished image suitable for high-end fashion and beauty brands.
  • Consistently produces high-quality visual content with excellent lighting and composition.
  • Shows clear interest and engagement with K-beauty products, offering a relevant niche for Korean brands.
  • Possesses a public figure status as a model and actor, enhancing her credibility and reach.
Estimated Collaboration Fee: $2.6K~$5.5K
@dnd_.anh
Dnd_.anh differentiates herself from __thuyb through a slightly higher engagement rate (1.53% vs 0.6%) and a focus on a broader range of lifestyle aspects, including travel, dining, and social events. While both influencers cater to a similar demographic of young, fashion-conscious Vietnamese women, dnd_.anh's content showcases a more vibrant and social persona, with frequent appearances at concerts and social gatherings. Her aesthetic is also slightly more modern and trendy, potentially appealing to a slightly different segment within the target audience. However, her viral reach rate is lower (30.25% vs 44.81%), which could impact overall campaign visibility. Both influencers demonstrate a willingness to collaborate with brands, but __thuyb has a more established collaboration history.

Unique Strengths

  • Higher engagement rate compared to the target influencer.
  • Broader lifestyle content, including travel and social events.
  • Modern and trendy aesthetic.
  • Clear indication of willingness to collaborate with brands.
Estimated Collaboration Fee: $17.5K~$36.3K
@chou_ngoc
Chou_ngoc, while having a smaller follower count than __thuyb, boasts a higher engagement rate, suggesting a more active and responsive audience. Both influencers focus on fashion and lifestyle content, but Chou_ngoc incorporates fitness and travel more explicitly. Chou_ngoc's content also features luxury brands, aligning with an aspirational lifestyle, similar to __thuyb. However, Chou_ngoc's lack of explicit collaboration disclosures might require more direct communication regarding partnership terms. While __thuyb has a broader reach, Chou_ngoc's higher engagement and focus on active living could appeal to brands seeking a more interactive and health-conscious audience. Both influencers are based in Vietnam, making them suitable for regional campaigns.

Unique Strengths

  • Higher engagement rate compared to the target influencer.
  • Explicitly incorporates fitness and active lifestyle content.
  • Showcases a diverse range of fashion styles, including activewear.
  • Strong visual aesthetic with high-quality photography.
Estimated Collaboration Fee: $558~$1.15K

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