__helenaaa.lashay - Beauty Creator & Fashion Enthusiast in Las Vegas

AI-Based Influencer Analysis | Micro (35.7K) | Collaboration Guide • Est. $1.2K-$2.2K • 3 Similar Influencers
📊 AI Analysis • As of November 03, 2025 • WhoTag.ai

@__helenaaa.lashay Influencer Analysis

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Followers 35,654
Engagement Rate 4.17%
Viral Reach Rate 12.27%
Location USA
Influencer Tags
#CurvyGirls #PlusSizeFashion #NaturalHairCare #Skincare #SelfLove

💡 Profile Overview

Helena, also known as MäMaCita, is a confident entrepreneur and content creator focusing on natural hair care, skincare, and plus-size fashion. As the CEO of Beauty Wellness & Health and salon owner of Dr. Dreadhead, she showcases her expertise and promotes self-love and body positivity. Her strong personal brand and entrepreneurial drive make her a valuable partner for brands in the beauty, fashion, and wellness industries.

Personal Brand

Helena differentiates herself through her multifaceted identity as a 'Loc Goddess,' beauty entrepreneur, and plus-size fashion influencer. This combination, coupled with her ownership of a salon and beauty brand, provides a unique selling proposition. Unlike competitors who may focus solely on one niche, Helena offers a holistic approach encompassing natural hair care, beauty, and body positivity. Her bold and confident persona, combined with high-quality visuals, further distinguishes her in a crowded influencer market. Helena's target audience likely consists of women interested in natural hair care, particularly locs, plus-size fashion, and self-love. Her content strategy effectively leverages aspirational imagery and empowering messages to resonate with this demographic. The strength lies in her ability to authentically connect with her audience by showcasing her personal style and expertise. This fosters a sense of community and trust, making her a valuable asset for brands seeking to reach this specific audience. Helena's authenticity stems from her genuine passion for her businesses and her commitment to promoting body positivity. Brands seeking partnerships should align with her values and target audience. Actionable insights include collaborations with natural hair care brands, plus-size clothing retailers, or beauty companies that prioritize inclusivity and empowerment. Emphasizing her entrepreneurial spirit and expertise in the beauty industry will further enhance the partnership's credibility and impact.

Collaboration Opportunities

**BEAUTY (+++):** Helena's expertise and ownership in the beauty and wellness sector, particularly in natural hair care and skincare, make her highly collaboration-ready. Her content showcases her own beauty brand and loc styling, making her an ideal partner for brands like Shea Moisture, Carol's Daughter, or even larger brands like L'Oréal's natural hair lines. Campaigns could include product demonstrations, styling tutorials, and before-and-after transformations, promising high ROI due to her established credibility. Potential challenges include ensuring brand alignment with her existing product line. **FASHION (++):** Helena's plus-size fashion content, including curvy fashion, swimwear, and upscale clothing, presents a medium collaboration readiness. She showcases her personal style effectively, making her suitable for brands like ASOS Curve, Torrid, or Eloquii. Campaign opportunities could involve style hauls, try-on videos, and outfit inspiration posts. ROI would be moderate, given the focus on her personal brand. A potential challenge is balancing brand promotion with her existing self-promotion. **LIFESTYLE (++):** With interests in urban exploration and resort travel, Helena has medium collaboration readiness in the lifestyle category. Her aspirational content style aligns well with brands like Airbnb (experiences), TripAdvisor, or luggage brands like Away. Campaigns could include travel vlogs, resort reviews, and showcasing travel essentials. ROI would be moderate, as this is not her primary content focus. A challenge would be integrating lifestyle content seamlessly with her existing beauty and fashion focus. **WELLNESS (++):** Helena's interest in plant-based and organic products, coupled with her beauty and wellness brand, positions her with medium collaboration readiness in the wellness category. She could partner with brands like Thrive Market, Sakara Life, or even fitness apparel brands like Fabletics. Campaigns could include product reviews, healthy lifestyle tips, and promoting overall well-being. ROI would be moderate, as it complements her beauty and fashion content. A potential challenge is ensuring authenticity and credibility in the wellness space.

Brand Collaboration Strengths

  • Strong entrepreneurial background with multiple businesses in beauty and fashion.
  • High-quality visual content showcasing products and personal brand effectively.
  • Confident and bold personal brand appealing to audiences interested in self-expression and body positivity.
  • Expertise in natural hair care and beauty products, lending credibility to related collaborations.

Collaboration Considerations

  • Content heavily features personal style and self-promotion, requiring careful integration for brand collaborations.
  • Focus on specific niches like locs and plus-size fashion may limit the breadth of suitable brand partnerships.

Estimated Collaboration Fees

Feed Post $471~$882
Story $118~$265
Reels $1K~$1K
Package $1K~$2K

Tags for Collaboration

  • Natural Hair Care
  • Plus Size Fashion
  • Beauty & Wellness
  • Entrepreneurship

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Performance Insights

🏆 Competitive Performance (vs Similar Follower Count)

Engagement: Excellent Viral Reach: Needs Improvement
Profile: @__helenaaa.lashay is a micro-tier influencer with 35,654 followers, specializing in Beauty, Fashion, Lifestyle, Hair Care, Entrepreneurship content.
Performance: 4.17% engagement rate with 12.27% viral reach rate.
Pricing: Package collaborations $1K~$2K. Individual posts $471~$882.
Alternatives: 3 similar influencers available: @therealcamicam75 ($5.5K~$11K), @bigdaybxh ($2.01K~$4.16K), @cubandabaddie ($1.42K~$2.94K).
Best For: Brands targeting young demographics interested in Beauty, Fashion, Lifestyle, Hair Care, Entrepreneurship with aesthetic-focused campaigns.

Alternative Influencers

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We discovered 3 alternative influencers with similar style to @__helenaaa.lashay through AI analysis. Each has different differentiation points and collaboration styles, allowing brands to choose according to their various marketing purposes.

@therealcamicam75
Cami Cam differentiates herself from Helena through a broader focus on lifestyle content, encompassing home, daily life, and self-care, in addition to beauty and fashion. While both influencers promote self-love and body positivity, Cami Cam's content leans more towards personal vlogging and authentic daily life insights, creating a more intimate connection with her audience. Cami Cam's higher follower count provides a wider reach, but her lower engagement rate compared to Helena may indicate a less active audience. Both influencers showcase a strong connection to Black culture through their 'loc goddess' identity, but Helena's entrepreneurial ventures in beauty and fashion give her a more business-oriented appeal, while Cami Cam focuses on content creation and brand ambassadorship. Cami Cam's content is less geographically focused, potentially offering broader appeal for national campaigns.

Unique Strengths

  • Broader lifestyle content appealing to a wider audience.
  • Strong emphasis on personal vlogging and authentic daily life insights.
  • Higher follower count for increased reach.
  • Consistent high-quality visual content through engaging reels and expressive selfies.
Estimated Collaboration Fee: $5.5K~$11K
@bigdaybxh
Bigdaybxh differentiates herself from the target influencer, __helenaaa.lashay, through a stronger focus on family life and relatable daily experiences. While both influencers operate in the plus-size fashion and lifestyle space, Bigdaybxh emphasizes her role as a mother of three, sharing glimpses into her family-centered activities and personal reflections. Her content style leans towards authentic mirror selfies and casual wear, contrasting with Helena's more polished and entrepreneurial-focused content. Bigdaybxh's engagement rate is lower, but her authentic and relatable persona may appeal to brands seeking a more down-to-earth connection with their target audience. She also showcases brands like Shein and Fashion Nova, indicating an affinity for accessible, trendy fashion rather than high-end luxury, which could attract a different consumer base.

Unique Strengths

  • Consistently showcases plus-size fashion and body positivity through her content
  • Maintains a confident and authentic personal brand that resonates with her audience
  • Engages with her audience through relatable content about family and daily life
  • Demonstrates a clear aesthetic through consistent mirror selfies and outfit posts
Estimated Collaboration Fee: $2.01K~$4.16K
@cubandabaddie
Cubandabaddie differentiates herself from the target influencer, __helenaaa.lashay, primarily through her explicit focus on body positivity and a more generalized approach to fashion and lifestyle content. While both influencers cater to a similar demographic with an emphasis on plus-size fashion and self-expression, Cubandabaddie's content is less focused on specific business ventures and more on personal style and confidence. She showcases a variety of outfits and hairstyles, promoting self-love and acceptance. Unlike Helena, who owns and actively promotes her businesses in beauty and fashion, Cubandabaddie's entrepreneurial side is less prominent in her content, potentially offering brands a clearer space for product integration without competing with existing business promotions. Her content is also less geographically focused, making her suitable for broader campaigns.

Unique Strengths

  • Strong focus on body positivity and self-acceptance, resonating with a specific audience segment.
  • Confident and expressive visual style, consistently producing high-quality images showcasing fashion and personal aesthetic.
  • Entrepreneurial background with a linked hair business, suggesting a professional approach to collaborations.
  • Diverse fashion and lifestyle content, offering flexibility for various brand categories, particularly in plus-size fashion and beauty.
Estimated Collaboration Fee: $1.42K~$2.94K

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